Influencer marketing is a professional bond between a brand and an influencer. But who are those gorgeous creatures? Influencers are able to operate independently, creating their own beneficial contents and integrating a company’s advertising specifications into it.
Is there a settled sphere or degree? NO! It’s all of US, all who can influence others in social media with their contents and portfolios, independent ideas and creative mindset. Practise shows that influencers are real-time solutions of tomorrow’s marketing companies
However, companies should be careful with fake followers. Influencers can purchase fake followers, making them appear to have a much larger audience base than they actually do. That is the moment when Influencer Marketers (for example keepface.com) shows up in order to make brands’ life much more easier.
Step by step gaming influencers start taking more audiences and affecting their followers’ choices and opinions about certain topics. It’s more than a hobby but way of expressing themselves
Moreover, the video gaming industry is important and attracts brands that operate in two directions. Firstly, there are companies that create video games’ related campaigns, types of equipment, etc. Secondly, the brands who release new games itself. Gaming Influencers do not only compete among one another in their communities, but also in social media. Being a good gamer is not equal to being a good influencer. Both need time and hard work.
But why exactly gaming influencers are interesting for marketing in nowadays let’s explore together below:
5 Smart Steps of Gamers
- Turning Hobby into Real-Time Business
The spheres which were important in the past 5 years are already losing their actuality. The business is at this moment and expecting real results. Turning hobbies into business is what gaming industry about. Gaming Influencers don’t entertain only for work they enjoy what they create. What usually bloggers do? They engage with followers, follow trends and social needs. While online gamers anyways are into the gaming industry and for a long time. They are aware of what to do and how to do it regardless of the audiences. This passion and energy are more valued than dry or fake contents.
- Creative Content Creators (CCC)
The game is definitely NOT about gathering followers and sharing whatever hoping it will match with their interests. A successful influencer is the one who starts with a specific theme, idea and personal point of view who gather a like-minded audience and grow by influencing with valuable content. For online gamers which usually more active on youtube or twitch platforms don’t really need to post daily content, mostly their goals are to create successful video content with their achievements which seems more natural.
- Being aware of new products related to the gaming industry
Mainly gamers suppose to not only stick to one game or product but be aware of trends, their rivals or new technologies to become a guru of GG. For example, lifestyle bloggers are not as bothered by being aware of specific techniques as online gamers. Staying out of the flow for even just a day may influence gamers’ rates in global ranks. Gaming is a competition and only the best ones stay in markets.
- Being open for brands but not losing individuality
Influencers don’t need to follow the brands in order to receive proposals. Brands better know their companies’ values, for this reason, influencers suppose to be more focused on their contents rather than adapt to each offer. Individuality is always appreciated by the crowd, the more gamers achieve success the more brands will try to cooperate.
- Staying Loyal to your followers
Micro influencers usually have higher engagement rates as they really try to be close with the public. The more popular they become the more they forget to be thankful to their followers. In the gaming industry gaining the public’s love is anonymously important as they are main targets and supporters in many ways. Feeling appreciated is always priced by followers and motivates them to engage even more.
In gaming culture, smurfing is defined as logging into a secret account separate from the main account as to allow the user to play a game without being detected by his or her peers. Usually among gamers being smurf is not as cool as among influencers. Smurfs gather large audiences in short periods but they are not always the best players.
Generally, the purpose of smurfing is to improve oneself without compromising the statistics of the main account. It allows gamers to try new strategies, or simply play without worrying about a “record”.
Related article in Forbes
According to Statista more than 55 million Americans known as online gamers and the industry will grow to a value of $33.6 billion by 2019