DeFacto Black&White Friday Campaign

DeFacto is one of the leading fashion brands in Turkey as well as the first Turkish fashion brand on Amazon. The brand is known as an affordable brand for young and keen customers who closely follow trends, seeks to buy fashion at reasonable prices. The brand is perfectly balanced with natural and warm colors illustrating seasonal changes. DeFacto has included designs that adapt to world trends with its creative marketing strategies and innovative perspective.

Brand:
DeFacto
Share Project:

GOALS

Awareness

Drive brand awareness of DeFacto stores in 8 countries via Influencer outreach.

Engagement

Drive positive engagement using a diverse roster of various influencers' tiers.

Sales

Convert engagement into end-of-year sales through the "Buy 3, Pay 2" and "second purchase 50% off" campaign.

RESULTS

We partnered with 22 influencers in the fashion categories to promote DeFacto in creative ways and to announce #BlackFriday and #WhiteFriday discounts. Turkish brand invited influencers to share colorful content from the brand’s stores in 8 countries. Each influencer shared try-on photos, stories and dynamic videos on Instagram and YouTube, displaying colorful outfits and calling followers to enjoy discounts, wear fashionable for a reasonable price. The campaign drove strong audience by reaching 11 billion people which rocketed DeFacto’s awareness.

4.3 Millions

IMPRESSIONS

1.4 Millions

ENGAGEMENTS

205,597

MEDIA VALUE

5.6x

MROI

There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier