Social media influencers are getting younger and younger over the years. These “kid influencers” now have their own accounts even before they are born. Maybe the kids don’t understand social media, but social media definitely gets them.
Brands with a target audience consisting of children look no further than these incredible “smaller influencers” or as it’s referred in a digital world – “Kidfluencers”. And many of the bid brands already leaped at the chance to leverage them to advertise products easily.