{"id":225,"date":"2019-07-01T12:49:54","date_gmt":"2019-07-01T08:49:54","guid":{"rendered":"http:\/\/keepface.com\/site\/?p=225"},"modified":"2026-03-30T13:46:28","modified_gmt":"2026-03-30T09:46:28","slug":"how-influencer-marketing-target-kids","status":"publish","type":"post","link":"https:\/\/keepface.com\/site\/en\/how-influencer-marketing-target-kids\/","title":{"rendered":"How does influencer marketing target kids?"},"content":{"rendered":"

For a good few years now, Millennial has been the word on the lips of many marketers but brands may soon have to shift their focus to a younger, more diverse audience that is growing at a rapid pace, Generation Z and Alpha. Born with smartphones, tablets, and technology at their fingertips, these young consumers are the ones to watch. Generation Z, a group of consumers that were born from 1996 onwards and Generation Alpha, born from 2010 onwards. So this blog covers how big brands use influencer marketing<\/a> to target kids?<\/p>\n<\/p>\n

\u201cThey are adult consumers of the future.\u201d<\/strong>
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\"Kid-influencer-watching-tv-ads\"<\/figure>\n

Here are some interesting statistics about Gen Z.<\/p>\n

Technology has always been front and center for these two generations. With 73% of Generation Z<\/a> having access to subscription video on demand services and over 90% of them owning a smartphone, this younger generation is unlike any other. <\/p>\n

According to a recent study<\/a>, children between the ages of 5 and 15 now spend at least 15 hours online every week, which is 1 hour and 18 minutes more than they used to but how are they spending their time online exactly?<\/p>\n

Surprisingly, social media is not at the top of that list. 73% of children between 5 and 15 use YouTube more than any other online platform. Some even indicated that they would rather watch videos and shows on YouTube than watch TV.<\/p>\n

It is predicted members of these generations will make up 40% of all consumers, which means that brands really need to start paying attention to what makes them tick.<\/p>\n

So what do marketers need to know about them?<\/strong>
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\"generation-z\"<\/figure>\n