{"id":249,"date":"2019-07-08T12:25:47","date_gmt":"2019-07-08T08:25:47","guid":{"rendered":"http:\/\/keepface.com\/site\/?p=249"},"modified":"2026-03-30T13:46:27","modified_gmt":"2026-03-30T09:46:27","slug":"mother-influencer-campaigns-turkey","status":"publish","type":"post","link":"https:\/\/keepface.com\/site\/en\/mother-influencer-campaigns-turkey\/","title":{"rendered":"Mother Influencers and campaigns in Turkey"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]\n

The term “mother influencer” has become pretty popular over the last decade. Millennial moms represent 20% of mothers in Turkey<\/strong> and 80% of new mothers. And in our web-focused world, it\u2019s no surprise that 87% of these moms also shop online to buy baby products, including clothes, toys, and diapers.<\/p>\n

 <\/p>\n

Influencer marketing<\/a> works extremely well for family and baby brands because mothers already have a huge presence online and make much of their purchasing decisions based on what they see on the internet. So don\u2019t miss out on this opportunity to make your brand known and drive more sales because \u201cWomen spend the most money”<\/em>.<\/p>\n

Mother influencers have built full-time careers in sharing personal experiences, photos, and advice on how they survive the many struggles of parenting. And many of these influencers<\/a> don’t just talk about their kids, they also get candid about issues like infertility, anxiety, etc.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

3 Steps to become a mother influencer<\/h3>\n

 <\/p>\n

\"how-to-become-mother-influencer\"<\/figure>\n

 <\/p>\n

\u00a0<\/h3>\n

#1 Choose your channel<\/h3>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

No matter what kind of business you have, start with a blog or page, which is comfortable for you. Once you find your niche, stick to it, be creative, and whatever you do, be “real.” People are drawn to authenticity and are looking for others to which they can relate.<\/p>\n

 <\/p>\n

Your blog may chronicle your life, your love of family, fashion, food, and many more. And your social media channels amplify the blog. Ask yourself what your strongest points are: is it photography, staging, videography or your writing chops? And build upon that.<\/p>\n

 <\/p>\n

#2 Make it personal<\/h3>\n

 <\/p>\n

 <\/p>\n

It may sound crazy, but your identity and personal story should be part of your business strategy. You want to have a consistent message. For example, if you are a mom who specializes in children’s behavior, don’t review sunglasses. It doesn’t work.<\/p>\n

 <\/p>\n

Follow your specialty, but organically blend it with other aspects of your life. If you’re a mom who sells essential oils, your own success will be determined by your experiences with the products. Don’t be afraid to be vulnerable and don’t be afraid to share.<\/p>\n

 <\/p>\n

#3 Create your own style<\/h3>\n

 <\/p>\n

Treat every image you post as if it’s a piece of art. Is it aesthetically pleasing to the eye? Some social media influencers<\/a> focus more on the perfect photo, shot with an expensive camera, while others use their iPhone, and do just fine. Whichever route you take, create your own style, and follow it.<\/p>\n

Here are three campaign examples that involved Turkish mother influencers.<\/p>\n

 <\/p>\n

 <\/p>\n

#yuzumlemutluyum<\/h3>\n

 <\/p>\n

 <\/p>\n

\"yuzumlemutluyum-influencer-marketing-campaign\"<\/figure>\n

 <\/p>\n

\u201cYuzumle Mutluyum\u201d Association was established by parents of a girl named Elif<\/strong> who was born with a rarely seen Treacher Collings Syndrome. Soon her parents found that the only problem is not her physical anomalies but the attitudes and behaviors of society towards these people because of the appeal of their facial area.\u00a0<\/p>\n

 <\/p>\n

They decided to establish this society to increase awareness of society and solidarity among individuals and families with the same syndrome. To achieve its goal the association started a campaign with hashtag #yuzumlemutluyum<\/a> (I\u2019m happy with my face).<\/p>\n

 <\/p>\n

\n
\n

 <\/p>\n

\n
\u00a0<\/div>\n
\n
\u00a0<\/div>\n
\u00a0<\/div>\n<\/div>\n<\/div>\n
\u00a0<\/div>\n
\u00a0<\/div>\n
\n
View this post on Instagram<\/div>\n<\/div>\n
\u00a0<\/div>\n
\n
\n
\u00a0<\/div>\n
\u00a0<\/div>\n
\u00a0<\/div>\n<\/div>\n
\n
\u00a0<\/div>\n
\u00a0<\/div>\n<\/div>\n
\n
\u00a0<\/div>\n
\u00a0<\/div>\n
\u00a0<\/div>\n<\/div>\n<\/div>\n

 <\/p>\n

@bgood.com.tr ailesi farkl\u0131l\u0131klar\u0131n fark\u0131nday\u0131z diyerek @yuzumlemutluyum derne\u011fine destek olmu\u015f. ?? Bizde bu payla\u015f\u0131m\u0131zla destek oluyoruz. ??Sizlerde destek olmak isterseniz y\u00fcz\u00fcn\u00fcze kelebek resmi veya yara band\u0131 yap\u0131\u015ft\u0131rarak #yuzumlemutluyum hashtagiyle payla\u015f\u0131n. Hadi sizde bize kat\u0131l\u0131n. ?? #faceequality #sendebizekat\u0131l #t\u00fcrkiye #23mayis<\/a><\/p>\n

A post shared by A M \u0130 N E Kamburo\u011flu<\/a> (@bohemother) on