{"id":349,"date":"2019-08-19T12:11:19","date_gmt":"2019-08-19T08:11:19","guid":{"rendered":"http:\/\/keepface.com\/site\/?p=349"},"modified":"2026-03-30T13:46:22","modified_gmt":"2026-03-30T09:46:22","slug":"instagram-no-likes-model-mean-end-influencer","status":"publish","type":"post","link":"https:\/\/keepface.com\/site\/en\/instagram-no-likes-model-mean-end-influencer\/","title":{"rendered":"Does Instagram’s new “no likes” model mean the end of the “influencer”?"},"content":{"rendered":"<\/p>\n

Recently, Instagram announced hiding \u201clikes\u201d that posts have accumulated to start the test as a way of creating \u201ca less pressurized environment\u201d on the app and to encourage users to focus more on the content than the number of likes. Initially, Instagram has been trialing a new formula in Australia, Brazil, Canada, Ireland, Italy, Japan, New Zealand by concealing the number of likes a post has received. While the users who are parts of the test will be able to see likes by themselves, their followers will not. This is applied to video views as well. <\/p>\n

And there\u2019s been a lot of chat about whether or not this change will signal the end of the Instagram influencers<\/a>. This change is not global yet, so we may not be able to analyze the whole effects, but one thing is certain that this move has the potential to dramatically change the commercial landscape of this platform.<\/p>\n<\/p>\n

What does it mean for Influencers? <\/h3>\n<\/p>\n

Somewhere along the line, the platform changed from casual posts, to precisely curated, well thought out, artistic creations invented particularly to get likes and comments, so, as a result of a change like this, it is expected that Instagram will turn to more \u201chealthy\u201d environment.<\/p>\n

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\"instagram-feen-smartphone-screen\"<\/figure>\n

However, marketing experts say the changes could also further incentivize brands to put paid media support behind their influencer posts, and also to focus on Instagram Stories, the video and photo posts that are only live on Instagram temporarily.<\/p>\n

The potential change could also mean that influencer content will need to become higher quality since users won\u2019t be able to lean on the number of likes their posts are receiving when a brand considers working with them. Marketers will still be able to look at an influencer\u2019s follower count, but that metric doesn\u2019t mean much in the way of showing how \u201cengaged\u201d a user\u2019s audience is. <\/p>\n<\/p>\n

Youngsters vs Adults<\/h3>\n<\/p>\n

From the adult influencers\u2019 perspective hiding those numbers are like a pretty juvenile way to treat them and seem like something that would be perfect for users under 18 instead. The disappearance of the likes total has had little impact on their online life and they believe the company\u2019s decision could increase users\u2019 comfort by posting authentic material and displaying their creativity. In fact, likes have become so devalued that a picture of an egg<\/a> holds the record for winning the most.<\/p>\n

\"instagram-photo-girls-beach\"<\/figure>\n

Compared to the adults, younger generations\u2019 entire digital landscape has been defined by numbers and metrics.<\/p>\n

Hilton, who has a personal account as well as one for his dog, the latter with more than 3,200 followers, added that he understands why Instagram is doing this. Hilton said his younger sister, who is in high school, is “obsessed” with likes. “It’s mostly for the younger generation, people in high school,” he said. “There is a lot of pressure. If someone has 1,000 likes and someone has two likes, that probably makes them feel not very nice.”<\/p>\n

The change will probably slow down the Instagram influencer <\/a>world a little bit, a lot of young influencers now are using live videos, not static photos, to build their following. And they will definitely find a way around if the platform will apply this change globally.<\/p>\n

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one of the best moments of my life ???<\/a><\/p>\n

A post shared by \u1d07\u1d1b\u029c\u1d00\u0274 \u1d05\u1d0f\u029f\u1d00\u0274<\/a> (@ethandolan) on