{"id":3499,"date":"2019-12-04T14:52:03","date_gmt":"2019-12-04T10:52:03","guid":{"rendered":"http:\/\/keepface.com\/site\/?p=3499"},"modified":"2026-03-30T13:46:14","modified_gmt":"2026-03-30T09:46:14","slug":"guide-influencer-marketing-for-ecommerce-business","status":"publish","type":"post","link":"https:\/\/keepface.com\/site\/en\/guide-influencer-marketing-for-ecommerce-business\/","title":{"rendered":"A quick guide to Influencer marketing for your eCommerce business"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]For any kind of businesses including eCommerce to stay relevant in their market, having a strong social media presence is essential. But considering the ad blockers and different ways of blocking paid ads on browsers and on social networks <\/span>influencer marketing<\/span><\/a> is a smart move. In this guide, we’ll show you an implementable and actionable strategy of how to leverage influencer marketing for your eCommerce business.<\/span><\/p>\n

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The history of eCommerce begins with a man who sold a CD of “Sting” to his friend via his website, which is considered the first American retail platform. Since then eCommerce evolved to make products easier to discover and purchase.\u00a0<\/span><\/p>\n

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Although e-business refers to all kinds of online business, eCommerce refers specifically to the transaction of goods and services, from retail to digital products.\u00a0<\/span><\/p>\n

If you’re running an eCommerce business a<\/span> working marketing strategy<\/span><\/a> for generating new leads is very important to run your business successfully. And if influencers aren’t a part of that strategy, you could be missing out on opportunities to get in front of your target customers. <\/span>[\/vc_column_text][vc_empty_space][vc_column_text]\n

Influencer Marketing in a nutshell<\/h2>\n[\/vc_column_text][vc_row_inner][vc_column_inner][vc_empty_space][\/vc_column_inner][vc_column_inner][vc_single_image image=”3513″ img_size=”large” alignment=”center”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Influencer marketing is about leveraging the power of word-of-mouth by getting <\/span>influential social media users <\/span><\/a>to talk about your brand. Influencer marketing is about a collaboration between brands and influencers, social media users who have expertise in a particular industry or niche with huge numbers of followers. What makes them influential on social media is their expertise and broad audiences. Therefore they have the power to affect the purchase decisions of their audiences.\u00a0<\/span><\/p>\n

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Unlike celebrities they can be anyone, they are industry experts, gurus, artists, even your math professor.\u00a0<\/span><\/p>\n

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The reason why influencer marketing is effective is that the engaging nature of social media. Today’s consumers want to interact, to be informed and entertained by brands. Besides, there is the fact that influencers already built up a high amount of trust with their audience, and recommendations from them serve as a form of social proof to your brand\u2019s potential customers.\u00a0<\/span><\/p>\n

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It\u2019s no surprise that the influencer marketing industry is set to reach $10 billion in worth by 2020. The survey conducted by Mediakix found that 89% of marketers said influencer marketing was better than other digital marketing strategies.\u00a0<\/span><\/p>\n

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By having influencers to mention your brand or product is a marketing campaign by itself. The beauty of influencer marketing is that unlike traditional advertising it\u2019s more organic and audience-specific.\u00a0<\/span><\/p>\n

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All things considered, influencers\u2019 posts forge trust with customers. Indirectly, brands enjoy valuable endorsement that cannot be replicated with standard ads.\u00a0<\/span><\/p>\n

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To take it a step further, influencer marketing is an eCommerce strategy that focuses on using these social media influencers. They drive your brand\u2019s message to a larger market instead of marketing directly to them yourself.<\/span>[\/vc_column_text][vc_empty_space][vc_column_text]\n

How influencers and social media are changing eCommerce<\/h2>\n[\/vc_column_text][vc_empty_space][vc_single_image image=”3507″ img_size=”full” alignment=”right”][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]The product discovery on social media is growing continuously. More than 80% of consumers discover products they like on social media. Instagram, specifically holds the largest share among other platforms as 48% of consumers discover products on Instagram. For comparison, this number was 18% in 2017. The other platforms like Facebook and Pinterest are growing with 70% and 22% respectively.<\/span><\/p>\n

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As you can see from the results social media plays an important role in driving consideration introducing people to things.\u00a0<\/span><\/p>\n

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Gaining online trust equals sales.\u00a0Influencer marketing is a tool to build trust around your brand. By aligning your e-business with influencers you\u2019re not only gathering influencers\u2019 audiences but also the audience that trusts them. It’s one of the most effective ways to attract customers as they hear about your ads through someone they trust.\u00a0<\/span><\/p>\n

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So you\u2019ll need a strong eCommerce strategy that will generate trust in your brand. A powerful eCommerce strategy will help you to plan a process to achieve your online store’s goals and increase its position in the market. Before starting a promotion campaign be sure to have a proper checklist.\u00a0<\/span>[\/vc_column_text][vc_empty_space][vc_column_text]\n

How to Build Your Influencer Strategy<\/h2>\n[\/vc_column_text][vc_empty_space][vc_single_image image=”3517″ img_size=”full” alignment=”center”][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

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