{"id":3606,"date":"2019-12-18T12:44:33","date_gmt":"2019-12-18T08:44:33","guid":{"rendered":"http:\/\/keepface.com\/site\/?p=3606"},"modified":"2026-03-30T13:46:13","modified_gmt":"2026-03-30T09:46:13","slug":"selling-power-chinese-kols-chinese-influencer-market","status":"publish","type":"post","link":"https:\/\/keepface.com\/site\/en\/selling-power-chinese-kols-chinese-influencer-market\/","title":{"rendered":"The selling power of Chinese KOLs: Chinese Influencer Market in 2019"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]Chinese influencer market has different varieties form Western markets such as low CPC, more engaged audience, word of mouth marketing, and of course very distinct social media ecosystem. We already mentioned <\/span>Chinese KOL Beck Li\u2019s Mini Cooper fortune<\/span><\/a> where she made 100 Mini Copper sold out in just four minutes through her social media account. This is enough to show how powerful are the influencers in the Chinese market. It is not surprising that western luxury brands are fancy for collaborating with KOLs. The Chinese influencer market is more than a place to raise awareness of your brand but a strategy to launch new products.\u00a0<\/span>[\/vc_column_text][vc_empty_space][vc_column_text]\n

What makes the Chinese market realistically powerful? <\/span><\/h2>\n[\/vc_column_text][vc_empty_space][vc_single_image image=”3607″ img_size=”large” alignment=”center”][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Trust building: <\/b>If you ask big KOLs probably all of them will mention that trust is the biggest reason behind their success. According to the research, <\/span>49% of customer choice <\/span><\/a>depends on KOLs\u2019 opinion.\u00a0<\/span><\/p>\n

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Dedicated audience: <\/b>The distinct feature is that Chinese followers are real and their choice heavily depends on influencers.\u00a0<\/span><\/p>\n

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Long-term partnerships: <\/b>Whether it\u2019s a collection or just a partnership long-term relations with influencers create more authentic content, more selling projects and accepted as more trustier by their audience.\u00a0<\/span><\/p>\n

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Customized products: <\/b>It\u2019s easy to find the usual product in the stores, the aim is to add influencer\u2019s value, their uniqueness.\u00a0<\/span><\/p>\n

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Considering the feedbacks of the target audience: <\/b>Influencers ask followers\u2019 opinions during the production and designing process.\u00a0<\/span><\/p>\n

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Social media ecosystem: <\/b>Chinese social media platforms are created to push e-commerce, thus, it has online shops where influencers and brands store their products upon the posts. The most popular ones, WeChat and Weibo are the platforms that made sold-out sales within few minutes.\u00a0<\/span>[\/vc_column_text][vc_empty_space][vc_column_text]\n

Let\u2019s see a few examples of the selling power of Chinese KOLs.<\/span><\/h2>\n[\/vc_column_text][vc_empty_space][vc_column_text]\n
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A post shared by @mrbagss<\/a> on