{"id":4309,"date":"2021-02-28T16:30:07","date_gmt":"2021-02-28T12:30:07","guid":{"rendered":"http:\/\/keepface.com\/site\/?p=4309"},"modified":"2026-03-30T13:45:51","modified_gmt":"2026-03-30T09:45:51","slug":"ideas-for-influencer-marketing-campaign-international-womens-day","status":"publish","type":"post","link":"https:\/\/keepface.com\/site\/en\/ideas-for-influencer-marketing-campaign-international-womens-day\/","title":{"rendered":"5 Ideas for Influencer Marketing Campaign in International Women’s Day (updated)"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]International Women\u2019s Day is held on March 8 to raise awareness towards gender discrimination, women\u2019s rights advocacy, empower and celebrate the achievements of women.\u00a0<\/span><\/p>\n

 <\/p>\n

This day is also a wonderful time for the advertising industry as well as an opportunity for brands to kick off creative campaigns to engage with current customers and attract new ones.\u00a0<\/span><\/p>\n

 <\/p>\n

If you haven\u2019t designed your plan for this particular day, it\u2019s just the right time to get serious about planning your marketing campaign to delight your customers with special offers and increase your sales.<\/span>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

Influencer marketing campaign ideas for International Women\u2019s Day<\/span><\/h2>\n[\/vc_column_text][vc_empty_space][vc_single_image image=”4342″ img_size=”large”][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]There are many marketing strategies brands can implement to catch consumers\u2019 attention on International Women\u2019s Day which often leads to confusion and it becomes challenging to choose the best one amidst the fierce competition over attention-grabbing campaigns.\u00a0<\/span><\/p>\n

 <\/p>\n

Why should brands work with influencers for Women\u2019s Day campaigns?<\/h3>\n

 <\/p>\n

Just like any other service, advertising is also expensive on special days. As social media platforms are shaping our digital world, it\u2019s also becoming a search engine for people to look for products. Therefore, leveraging prominent and influential social influencers easily makes its way to potential customers\u2019 feeds and hearts.\u00a0<\/span><\/p>\n

 <\/p>\n

Influencers have enough power to direct customers\u2019 purchase decisions that will, in turn, direct them to your site or store. Besides, with the facilitation of social media algorithms influencer campaigns can organically increase the exposure by reaching niche audiences that could be expected to convert at a high rate.<\/span><\/p>\n

 <\/p>\n

Long story short, we\u2019ve brainstormed and gathered 6 influencer campaign ideas for pushing your sales and discount offers.<\/span>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

Provide gift ideas for loved ones<\/span><\/h2>\n[\/vc_column_text][vc_empty_space][vc_single_image image=”4337″ img_size=”large”][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]This day is an opportunity to delight loved ones, mothers, sisters or significant others with special gifts. As lots of people are in search of gift ideas, they often tend to visit their trusted influencers\u2019 profiles. And as might already know, social media influencers are great at guiding their followers where they could find gift ideas.\u00a0<\/span><\/p>\n

 <\/p>\n

It doesn\u2019t matter in what industry your brands are, FMCG, beauty or technology, sending gifts of your products and to spread them to your advocates\u2019 profiles is the best way to increase exposure and drive sales on special days, as well as promote your sales offer.\u00a0\u00a0\u00a0<\/span><\/p>\n

 <\/p>\n

You might ask influencers to present any product from your brand to their loved ones and share a photo or video post showing his feelings in as authentic as possible. You can also generate branded hashtags for scaling your campaign.\u00a0<\/span>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

Corporate Social Responsibilities for IWD<\/span><\/h2>\n[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]International Women\u2019s Day is held in different parts of the world to recognize women in the society. Thanks to social media, the attitude takes big steps for supporting women, removing barriers in education, career, raising the voice of women in decision making. Global brands, celebrities, opinion leaders stand out to fight for women\u2019s rights, educate girls, create better working conditions, break the glass ceiling and equal pay.\u00a0<\/span><\/p>\n

 <\/p>\n

It is your chance as a company to show your dignity to women. Customers always have loyalty to brands that value them. You can run several campaigns from creating special hashtags on social media about the elimination of selective aborts, no to violence against women, equal pay, women in business, women empowerment to covering educational expenses girls living in remote villages.\u00a0<\/span><\/p>\n

 <\/p>\n

Influencers have the ability to spread brand messages authentically and emotionally. According to the <\/span>research<\/span><\/a>, 87% of respondents will buy a product if the brand supports the social issue they care about. Even if it is a CSR campaign, make a good search on influencers finding. <\/span><\/p>\n

 <\/p>\n

If you want to support gender inequality issues, work influencers that always care about aesthetics of contents, emphasize women rights on their profiles and accepted as respected personas in your audience. The right influencers will help to deliver your campaign message to a large audience and help to build your brand goodwill.\u00a0<\/span>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]