{"id":4350,"date":"2020-02-26T16:29:20","date_gmt":"2020-02-26T12:29:20","guid":{"rendered":"http:\/\/keepface.com\/site\/?p=4350"},"modified":"2026-03-30T13:46:07","modified_gmt":"2026-03-30T09:46:07","slug":"youtube-ig-tv-tiktok-video-storytelling-capture-hold-audiences-attention","status":"publish","type":"post","link":"https:\/\/keepface.com\/site\/en\/youtube-ig-tv-tiktok-video-storytelling-capture-hold-audiences-attention\/","title":{"rendered":"YouTube, IG TV or TikTok: Use Video Storytelling to Grab Your Audience\u2019s Attention"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]\r\n

Storytelling is a proven method of transforming information into distinctive knowledge. Storytelling through videos is an even more powerful method to deliver your message, go viral and create social buzz. As more marketers move to video storytelling, the level of competition and the quality of content are rising. The reason why we prefer videos over articles is videos are explanatory and more persuasive to know a product. Video marketing helps to increase user understanding, web traffic, and leads. Including video links to email also increases the CTR rate.<\/p>\r\n

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Lock audience to the video<\/span><\/h2>\r\n

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It is demanding to capture your audience\u2019s attention in a competitive environment. Whether you start video marketing to tell your story or it\u2019s part of your regular marketing strategy, your video content should stick people to your brand. How?\u00a0<\/span><\/p>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\r\n

For a compelling video start with an eye-catching beginning. For example, you can start by asking a question to make your audience focus on the central point and look for the answer through the video. Or, provide your real case examples during the interviews or how-to videos.<\/span><\/p>\r\n

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Optimize videos for the platforms\u00a0<\/span><\/h2>\r\n

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After creating content, readjusting your video for the relevant platforms is the next important step. Video concepts include tutorials, product videos, behind-the-scenes, interviews, and many more. Depending on the needs you can focus on different types of video posts, such as stories, live streams, and IG TV.<\/span><\/p>\r\n[\/vc_column_text][vc_empty_space][vc_column_text]\r\n

Create an Instagram account\u00a0<\/span><\/h2>\r\n

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Whether you are a fashion brand or a financial institute, Instagram will ease communication with your audience and drive awareness. Instagram story is a nice way to daily interact with your audience. Story content can be introducing your brand, releasing teasers of your new products, highlighting the FAQs, reposting from your customers and employees\u2019 posts.<\/span><\/p>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\r\n

The following video type is an Instagram feed video that lasts up to 59 seconds. To grab the audience\u2019s attention, you need to make more glassy feed videos. It can be quick tutorials of your products, explaining some key terms, teasers of your YouTube videos, behind-the-scenes,\u00a0 maybe introducing your employees or sharing your New Year office party.\u00a0<\/span><\/p>\r\n[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\r\n

Do not forget Live Steaming<\/span><\/h3>\r\n

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The live streaming can be used for Q&As, expert interviews, broadcasting your conferences. It is good to see your engaged audience in real-time. According to Google ad research, <\/span>longer videos create more emotional ties<\/span><\/a> between people. Long videos allow delivering your message in more in-depth ways.\u00a0<\/span><\/p>\r\n[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\r\n

Create special videos for IGTV<\/span><\/h3>\r\n

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You can use IGTV for a variety of purposes such as posting interviews with your brand experts covering most requested questions, social ads, create fun content such as showing a day in your office, video tutorial of your products or testing of new products. It is not recommended to create long videos at the beginning. Keep in mind, your IGTV video should differ from your feed videos or stories.\u00a0<\/span><\/p>\r\n[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text]\r\n

Videos reflect your company values<\/h2>\r\n

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Similar to the other platforms, you need to define your goals for YouTube marketing. Besides creating a better understanding of your brand, videos are also to share your values. Good advertising videos always have an emotional touch to viewers.<\/span><\/p>\r\n[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\r\n

The global brand Coco-Cola launched an emotional campaign for Christmas called Coco-Cola: The Last Customer. The campaign aimed at gifting people who work at Christmas season overtime at restaurants, shopping malls, markets and do not have enough time to spend the holiday with their families. The last customers were the employees the stores, restaurants and who rewarded with the presents for their hard work. The brand\u2019s commitment was to show their courtesy to their customers and give love in the season of love.\u00a0<\/span><\/p>\r\n

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Design is important\u00a0<\/span><\/h2>\r\n

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Once you created content and made a video, the next comes presenting your video to the people. For compelling video let\u2019s look at some of the key steps.<\/span><\/p>\r\n

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