{"id":4511,"date":"2020-04-06T17:29:33","date_gmt":"2020-04-06T13:29:33","guid":{"rendered":"http:\/\/keepface.com\/site\/?p=4511"},"modified":"2026-03-30T13:46:05","modified_gmt":"2026-03-30T09:46:05","slug":"impact-coronavirus-marketing-industry","status":"publish","type":"post","link":"https:\/\/keepface.com\/site\/en\/impact-coronavirus-marketing-industry\/","title":{"rendered":"The Impact of Coronavirus on Marketing Industry"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]As one of the foremost human tragedies, Coronavirus is affecting the lives of the world population, endangering the health of hundreds of thousands of people, bereaving social freedom. It has also dramatic effects on the businesses in public and private sectors. It is difficult to define the true financial cost of the virus on the economy as the outbreak spreads day-by-day to new regions.\u00a0<\/span><\/p>\n

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Beginning in China and following in the world, leading technology, apparel, automobile companies have been compelled to shut down their factories, close sales stores, and lay off employees. The downturn put pressure on logistics, supply chain management, and shipment services.\u00a0<\/span>[\/vc_column_text][vc_empty_space][vc_column_text]\n

Businesses are canceled\u00a0<\/span><\/h3>\n

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Lockdown due to the Coronavirus negatively affects the B2B market<\/a> too. Major tech conferences, sports, art events are canceled causing billions of losses to the whole world economy. According to the US B2B marketers, in-person communication and tradeshows are the most effective channels for driving conversion and lead generation. Expected cost of cancellation of the biggest tech conferences is <\/span>$1B loss<\/span><\/a>.\u00a0<\/span>[\/vc_column_text][vc_empty_space][vc_column_text]\n

What does this mean for marketers?<\/span><\/h3>\n

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It is vital to keep relations with customers in the first wave of the crises. Discounts, special offers are a good way to engage with current customers.\u00a0<\/span><\/p>\n

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However, not to exploit the fear people are experiencing, platforms like Google and Facebook are blocking<\/a> any ad that might be abusing the situation. From the beginning of the outbreak, Facebook started to ban ads for goods like hand sanitizers and face masks. It also prohibited the sharing of misinformation causing panic, or about the cure of the virus. \u00a0 <\/span>[\/vc_column_text][vc_empty_space][vc_column_text]\n

Some brands renovate delivering services\u00a0<\/span><\/h2>\n

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Due to the increased online shopping Amazon<\/a> focuses on the stocking and delivery of the essential products following the situation. The company prioritizes the delivery of household staples, healthcare supplies, personal care, grocery and baby products. Sales outside these categories are suspended up to 5 April, which can be extended.<\/span>[\/vc_column_text][vc_empty_space][vc_column_text]\n

Cut down in marketing budgets<\/span><\/h2>\n

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According to the Econsultancy and Marketing Week\u2019s <\/span>survey<\/span><\/a>, product and service launches are delayed to uncertain times. 55% in the UK and 56% in US marketers said that their marketing campaigns are under review or delayed.\u00a0<\/span><\/p>\n

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Besides the travel and hospitality, FMCG, restaurants, entertainment industries seriously stumbled in the first quarter and expected to continue in the second quarter, as well. Reduced ad spend on these sectors also cause fall off in the budgets of Google and Facebook. Considering the fact that in 2019, travel ads accounted for 10% of Google\u2019s ads revenue.\u00a0 Marketers anticipate a <\/span>30% to 45%<\/span> drop in Facebook\u2019s revenue<\/a> because of hits on travel, consumer packaged goods, retailer and entertainment in the first quarter.\u00a0<\/span>[\/vc_column_text][vc_empty_space][vc_column_text]\n

Social responsibility<\/span><\/h2>\n

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It is the best time to build public trust that will always be remembered. Through corporate social responsibility programs, companies take initiatives for the benefit of their employees and society. The different range actions include covering sick leaves of workers, helping the government to fight against the disease, producing face masks or hand sanitizers, giving food support away and etc. The American fashion brand Ralph Lauren donates $10M for the relief of the virus. The donation will go to the WHO fund, the corporation\u2019s employees and cancer institutions.\u00a0<\/span><\/p>\n

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Several brands run different social campaigns to invite people to stay at home. The global franchise chane McDonald\u2019s separated its golden arch M to support self isolation. The change in the logo is only made in the social platforms. Nike, which closed all stores in Western Europe, Canada, Australia, New Zealand, and the US, launched Play inside, play for the world campaign. To prevent the spread of novel Coronavirus, Starbucks stops the use of reusable cups in its stores. Plus, it offers a 10% discount to customers who bring their reusable cups or ask to use the brand\u2019s cups.\u00a0<\/span>[\/vc_column_text][vc_empty_space][vc_column_text]\n

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Now more than ever, we are one team.\u2800 #playinside #playfortheworld<\/a><\/p>\n

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