{"id":4578,"date":"2020-04-11T20:12:56","date_gmt":"2020-04-11T16:12:56","guid":{"rendered":"http:\/\/keepface.com\/site\/?p=4578"},"modified":"2026-03-30T13:46:05","modified_gmt":"2026-03-30T09:46:05","slug":"influencers-online-game-companies-achieve-success-stay-at-home-period","status":"publish","type":"post","link":"https:\/\/keepface.com\/site\/en\/influencers-online-game-companies-achieve-success-stay-at-home-period\/","title":{"rendered":"3 Step Guide to Boost Your Online Game Player Base via Influencers in Stay-at-home Period"},"content":{"rendered":"[vc_row][vc_column][wgl_custom_text font_size=”20″]The coronavirus has <\/span>hammered a lot of businesses<\/span><\/span><\/a>, but it has lit a fire under others, including the online game industry. <\/span>Its sales are soaring, but they could be even better. If you\u2019re a game developer or publisher, one way for you to ramp up sales even further would be to use online influencers<\/strong> in your marketing.\u00a0<\/span><\/span><\/p>\n

This is particularly true for small companies with limited budgets.\u00a0<\/span><\/span>Influencers can take big online game makers’ sales to the next level and help start-ups and indie games gain a foothold in the industry at a modest cost.<\/span><\/p>\n

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Before we discuss how to use influencers to increase high-quality traffic to your game, and achieve other goals you have, let\u2019s look at what self-quarantining during the virus has already been doing for the industry<\/em>.<\/span><\/span><\/span>[\/wgl_custom_text][vc_empty_space][wgl_custom_text font_size=”20″]\"video-games\"[\/wgl_custom_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][wgl_custom_text font_size=”20″]To start with, mobile game <\/a><\/span>downloads jumped 39 percent<\/span> globally in February as cities, states and countries began ordering people to stay at home to avoid getting coronavirus.\u00a0<\/span><\/span>In the United States, which has the world\u2019s highest percentage of online\u00a0game users<\/strong> \u2014 72 percent of all mobile phone customers \u2014 online game playing <\/span>spurted 75 percent <\/span>at peak hours. Meanwhile, the gaming platform Steam saw a record 23 million users logging on. Turns out, all of the video gaming has actually been deemed a healthy way<\/a> to stay connected to others during this period.<\/span>
\n<\/span><\/p>\n

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As good as these achievements were, online game makers and retailers could grab even more business by persuading current users to do more gaming and non-gamers to try their hand at it. And a key way to pull this off would be partnering with influencers<\/strong>.\u00a0<\/span>[\/wgl_custom_text][vc_empty_space][vc_cta h2=”” style=”outline” color=”sky”]\n

Reach more players instantly! Start your influencer campaign now with ready-to-start packages. Click to see.<\/a><\/h4>\n[\/vc_cta][wgl_custom_text font_size=”20″]Most influencers would be glad to help because online game marketing<\/strong> would give them another source of income. Some would be especially eager because they have lost income from industries like travel that have been so hit hard that they decided to reduce their ties with influencers.\u00a0<\/span>So,\u00a0what opportunities<\/strong> can influencers provide online game businesses, and how would you go about creating a partnership with influencers?<\/span>[\/wgl_custom_text][wgl_custom_text font_size=”20″]Here are some 3 Steps<\/strong> based on some of Keepface\u2019s successful influencer campaigns with gaming companies:<\/span><\/em>[\/wgl_custom_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

#1 Target untapped-niche segments<\/h2>\n[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][wgl_custom_text font_size=”20″]With millions of people stuck at home, now is a great time to try to<\/strong> convince non-gamers<\/strong> to give it a go.\u00a0<\/span><\/p>\n

After you decide on traffic goals, choose the right social media platform for your campaign. YouTube and Twitch are the most popular for gamers, but depending on your strategy\u00a0and the audience you want to reach, you might want to try something else \u2014 like Instagram, Twitter, or Tik-Tok.<\/span><\/p>\n

There are a lot of <\/span>micro-influencers<\/span><\/a> out there. You need to identify those that are the best fit for you.<\/span><\/p>\n

<\/span>Start with vetting them on social media.<\/em> Identify those who have high audience engagement levels and the ability to persuade their followers.\u00a0<\/span>Target untapped niche<\/strong> segments like intellectual youngsters,\u00a0 working women,<\/strong> or “experienced” fathers. ?<\/span><\/span><\/p>\n

This means you need to <\/span>find influencers<\/span><\/a> who can appeal to different audiences.\u00a0<\/span><\/span><\/p>\n

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Remember:<\/strong> A potential influencer\u2019s gaming experience is the last thing you need to worry about.<\/em> ?<\/span>[\/wgl_custom_text][vc_empty_space][wgl_custom_text font_size=”20″]\"cat-playing-game-tablet\"[\/wgl_custom_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

#2 Launch an initial campaign<\/h2>\n[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][wgl_custom_text font_size=”20″]The next step is to make a trial campaign<\/strong> with a pool of selected influencers. Start with streamlined campaigns requiring minimal outlays. This can be as simple as putting a video link in an<\/strong> influencer\u2019s story<\/strong>.\u00a0 <\/span>Also, send your proposal to a lot more influencers than you need so you will be assured of a good response. For example, if you need 10 influencers for a campaign, pitch to 200. ?<\/span><\/p>\n

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A good strategy for pitching<\/strong> to a lot of influencers at the same time is to <\/span>join Facebook groups<\/span><\/a> that many are members of and float your proposals there. You will be surprised at how many micro-influencers<\/strong> will bite. Connect with them and you will suddenly enhance your influencers pool.\u00a0<\/span>[\/wgl_custom_text][vc_empty_space][vc_single_image image=”4582″ img_size=”large” alignment=”center”][vc_empty_space][wgl_custom_text font_size=”20″]In addition, many automation tools<\/strong> can help you reach out to influencers. One is ours \u2014 Keepface<\/a>. Automated tools not only help you select the right influencers but also help you make tailored partnership pitches<\/strong> to them.<\/span>[\/wgl_custom_text][vc_empty_space][vc_single_image image=”4615″ img_size=”large” alignment=”center”][vc_empty_space][wgl_custom_text font_size=”20″]Your pitch should consist of a concise but inspiring note that includes a description of your game,<\/strong> feedback from your clients, and an expression of how eager you are to work with influencers. Mention that you would like to do a trial campaign and, if the results are good, then begin a long-term collaboration. <\/span><\/p>\n

Give them the content you want to be posted and ask them to do something simple<\/strong> in the first campaign,<\/span> reward those whose posts performed well.<\/span><\/span>[\/wgl_custom_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

#3 Measure and optimize your success<\/h2>\n[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][wgl_custom_text font_size=”20″ line_height=””]Make sure you have measuring tools<\/strong> ready that can determine whether your campaign is succeeding. <\/span>If you\u2019re achieving the targets and milestones you set, you will likely want to stick with your campaign content and influencer. If not, change either, or both. <\/span>The main milestone for any game marketeer is the <\/span>cost per install (CPI)<\/b>, which you will need to measure with each influencer.\u00a0CPI is what you pay each time when a user installs your game.\u00a0<\/span><\/span><\/p>\n

Give different download links to each influencer<\/strong> and compare the number of viewers, traffic, and the number of downloads that each generates. Use <\/span>Adjust<\/span><\/a> to gauge the performance of traffic<\/strong> coming from each influencer.\u00a0<\/span><\/span>[\/wgl_custom_text][vc_empty_space][vc_empty_space][wgl_custom_text font_size=”20″]Also, give instant feedback to influencers who are doing a great job. And start a second campaign immediately with your best-performing influencers.\u00a0<\/span>Try different types of content<\/strong> delivery formats \u2014 like live streaming, sharing, tagging friends, and calling for group games.\u00a0<\/span><\/p>\n

Limit the time<\/strong> you devote to researching a campaign\u2019s results. Start with one or two measurements, and add or subtract barometers as you need. Your goal should be to optimize campaigns one at a time, with particular focus on those that generate a higher return on investment.<\/span><\/p>\n

If you are short on time and resources but still want to try influencer marketing<\/strong>, consider getting pre-built influencer campaign modules<\/a> that you can launch immediately<\/strong>.<\/span>[\/wgl_custom_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

We\u2019re here to help<\/h2>\n[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][wgl_custom_text font_size=”20″]We hope this blog has whetted your interest in the notion of using influencers<\/strong> to help you increase sales of your games<\/strong> and achieve other goals during a time when the stay-at-home economy is creating a lot of opportunities for the industry.\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Want to learn more about how to get started promoting your game via influencers? Check our limited<\/span> ready-to-start campaign packages<\/span><\/a> for gaming companies.\u00a0<\/span><\/em><\/p>\n

\u00a0<\/span><\/p>\n

More than 2,500 clients are using the Keepface platform, working with 30,000 influencers we\u2019ve lined up. We\u2019d love to help you take your success to another level during this global digital transformation period.<\/em>\u00a0<\/span>[\/wgl_custom_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][wgl_custom_text font_size=”20″]The coronavirus has hammered a lot of businesses, but it has lit a fire under others, including the online game industry. Its sales are soaring, but they could be even better. If you\u2019re a game developer or publisher, one way for you to ramp up sales even further would be to use online influencers […]<\/p>\n","protected":false},"author":17,"featured_media":4663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[22],"tags":[292,298,5],"yoast_head":"\nAchieve success with influencers for your game during stay-at-home period<\/title>\n<meta name=\"description\" content=\"So what opportunities can influencers provide online game businesses, and how would you go about creating a partnership with influencers?Here are\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keepface.com\/site\/en\/influencers-online-game-companies-achieve-success-stay-at-home-period\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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