{"id":4701,"date":"2020-05-09T11:24:55","date_gmt":"2020-05-09T07:24:55","guid":{"rendered":"http:\/\/keepface.com\/site\/?p=4701"},"modified":"2026-03-30T13:46:03","modified_gmt":"2026-03-30T09:46:03","slug":"10-russian-micro-influencers-follow-2020","status":"publish","type":"post","link":"https:\/\/keepface.com\/site\/en\/10-russian-micro-influencers-follow-2020\/","title":{"rendered":"Top 10 Russian Micro-influencers to Follow in 2020"},"content":{"rendered":"[vc_row][vc_column][wgl_custom_text font_size=”20″]As one of the most effective digital marketing strategy influencer marketing is spreading to even new fields. With this on, marketers emphasize the role of micro-influencers for getting even more engagement, better brand awareness, and increased sales.\u00a0<\/span><\/p>\n

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In our previous blogs, we have given you the insights of <\/span>US<\/span><\/a>, <\/span>Turkish<\/span><\/a>, <\/span>Chinese<\/span><\/a> influencer markets. In this blog, we will get to know the Russian influencer market focusing on the micro-influencers you as a brand need to know and work with.<\/span>[\/wgl_custom_text][vc_empty_space][wgl_custom_text font_size=”20″]\n

What does the Russian influencer marketing look like?<\/span><\/h2>\n

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Influencer marketing is also widely spread in Russia. Different range of influencer niches such as travel, book, beauty, fashion, parents are among the popular ones. It is easy to find influencers of each audience size. And due to Lingua Franca, Russian influencers are also followed beyond Russian borders.\u00a0<\/span><\/p>\n

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In 2018, influencer marketing <\/span>spending<\/a> in Russia<\/span> was $70 – $80 million out of $3.12 billion total digital marketing spendings. Although influencer marketing is 3-5 years behind Europe and the US, global makeup, technology, clothing, food brands are involved in Russian influencer marketing.\u00a0<\/span><\/p>\n

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Influencer marketing has mainly built on Instagram and YouTube. And influencer campaigns work best when they target young customers.\u00a0<\/span>[\/wgl_custom_text][vc_empty_space][wgl_custom_text font_size=”20″]Now, we will introduce you to 10 Russian micro-influencers from different niches. Let\u2019s get to know the promising Russian influencers.\u00a0<\/span>[\/wgl_custom_text][vc_empty_space][wgl_custom_text font_size=”20″]\n

#1 @mama.poryadok<\/a><\/span><\/h2>\n[\/wgl_custom_text][vc_empty_space][wgl_custom_text font_size=”20″]\n
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A post shared by ?\u041e\u0420\u0413\u0410\u041d\u0418\u0417\u0410\u0426\u0418\u042f \u041f\u041e\u0420\u042f\u0414\u041a\u0410, \u0425\u0420\u0410\u041d\u0415\u041d\u0418\u042f (@mama.poryadok)<\/a> on