{"id":480,"date":"2019-11-07T16:41:44","date_gmt":"2019-11-07T12:41:44","guid":{"rendered":"http:\/\/keepface.com\/site\/?p=480"},"modified":"2026-03-30T13:46:18","modified_gmt":"2026-03-30T09:46:18","slug":"how-influencer-marketing-works-in-china","status":"publish","type":"post","link":"https:\/\/keepface.com\/site\/en\/how-influencer-marketing-works-in-china\/","title":{"rendered":"How influencer marketing works in China"},"content":{"rendered":"

Traditional marketing in China is losing its popularity because of the progress of influencer marketing. Although the social media ecosystem is different from the rest of the world, China has a very unique influencer marketing<\/a> in terms of customized influencer platforms, credible influencers, high ROI sales and many more. Restrictions on almost all western social media platforms such as Facebook, Twitter, and YouTube lead to the creation of a better influencer market. Closed influencer networks created a more interconnected influencer-brand-follower environment. Influencers otherwise known as Key Opinion Leaders (KOLs) are essential factors in guiding the purchasing decisions of customers. <\/p>\n

Differences between Chinese and Western influencer market<\/h2>\n<\/p>\n
\"china-vs-western-world\"
graphic by  Yang Liu<\/a><\/strong> <\/figcaption><\/figure>\n

Let\u2019s start with understanding the main differences from the Western industry. <\/p>\n

First of all, influencer marketing or KOLs marketing as it\u2019s called in China has more complexities and is more business-oriented. It entails tight integration with the e-commerce and supply chain. <\/p>\n

Credibility is another factor that differentiates the Chinese influencer market from that of the Western. Instead of gathering huge audiences, Chinese influencers have real-life followers who are inspired by the influencers and share their thoughts about products. <\/p>\n

Fashion influencers in the West<\/a> tend to advertise ready products for their audience while Chinese involved in the production process considering follower views on the product, its design and finally selling the ready products. <\/p>\n

E-commerce sites are transferring into social media which is one of the future trends influencer marketing <\/a>in the US. Multifunctional platforms such as WeChat and Weibo bring together online payment, chatting and e-commerce interface that enhances influencers\u2019 role. <\/p>\n

Media Matrix, a self-sustainable social media ecosystem, is a distinct influencer ecosystem where influencers invite and support new influencers on their channels which helps to expand the audience and to create more quality content.<\/p>\n<\/p>\n

Influencer Marketing is a $9 billion industry in China<\/h2>\n

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A post shared by Angelababy (@angelababyct)<\/a> on