{"id":5063,"date":"2020-06-04T10:56:27","date_gmt":"2020-06-04T06:56:27","guid":{"rendered":"http:\/\/keepface.com\/site\/?p=5063"},"modified":"2026-03-30T13:46:02","modified_gmt":"2026-03-30T09:46:02","slug":"find-right-influencers-via-keepfaces-influencer-discovery","status":"publish","type":"post","link":"https:\/\/keepface.com\/site\/en\/find-right-influencers-via-keepfaces-influencer-discovery\/","title":{"rendered":"How to Find Right Influencers via Keepface\u2019s Influencer Discovery"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]With more and more brands investing in influencer marketing, <\/span>influencer discovery<\/span><\/a> becomes more complicated and diversified. The growing market generates new influencer categories and new audiences over time. And brands should stay up-to-date to nail the most effective influencer marketing campaigns.<\/span><\/p>\n

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In 2020, <\/span>51% of marketers<\/span><\/a> say influencer-created content is more effective than brand-created content. So, finding the <\/span>right<\/b> influencers <\/b>is half of a successful influencer marketing strategy. The more influencer resonates with your brand, the more successful your campaign will be. But finding the fittest influencer is not as easy as it sounds.\u00a0<\/span><\/p>\n

If you\u2019ve already defined your campaign goals, the next step is to dive into<\/span> influencer discovery<\/span><\/a>. It\u2019s in your best interest to find and reach out to relevant influencers in the shortest time. Today we\u2019ll guide you through how to streamline influencer discovery and outreach via <\/span>Keepface\u2019s Influencer Discovery.\u00a0<\/b><\/p>\n

Let’s get started!<\/em>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

Search and find influencers<\/span><\/h2>\n[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]After logging in to your account jump in <\/span>Discovery <\/b>–<\/span> it\u2019s just in the left corner.\u00a0<\/span>[\/vc_column_text][vc_empty_space][vc_single_image image=”5387″ img_size=”large” alignment=”center”][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Click Discovery<\/strong><\/span> and you will be directed to Search<\/strong> bar automatically. Below the bar, you can see the latest registered influencers.<\/span><\/p>\n

Use <\/span>Filter <\/b>to get concentrated results for your campaign. Filter button is designed to find out the most relevant influencers by their category, audience size, engagement, social platforms, price range, country, and gender. And with the <\/span>Upgraded Plan<\/b>, you can even go further by <\/span>filtering influencers\u2019 audience<\/b> search on language, location, gender, interests category, and age groups.\u00a0<\/span><\/p>\n

 <\/p>\n

Click <\/span>Show Results <\/b>next to <\/span>Filter <\/b>to get the results according to your filter.\u00a0<\/span>[\/vc_column_text][vc_empty_space][vc_single_image image=”5388″ img_size=”large” alignment=”center”][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Influencer names come with filtered results. In a few seconds, you will find your best fit influencers on the database. There are two view options, List and Grid view<\/em>. You can choose how you want to see your results.\u00a0<\/span>[\/vc_column_text][vc_empty_space][vc_single_image image=”5389″ img_size=”large”][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

Overview of each influencer\u2019s profile<\/span><\/h2>\n[\/vc_column_text][vc_empty_space][vc_column_text]Click <\/span>View details<\/b> to quickly see the overview of influencer profiles. You will be able to see the latest and most engaging posts<\/em> of influencers, as well as their category, global and country ranking score, total audience, and media value. So you get an in-depth view of influencers without leaving the platform.<\/span><\/p>\n

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Dive into their <\/span>Audience Analyze<\/b> to see whether that influencers\u2019 audience matches with your target audience. By looking at the latest posts you will have an overview of their styles and engagement of the recent posts beforehand. These are all necessary stats that will help you to decide whether the influencer is relevant to your brand or not.\u00a0<\/span>[\/vc_column_text][vc_empty_space][vc_single_image image=”5390″ img_size=”large”][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

Add influencers to your lists for later use\u00a0<\/span><\/h2>\n[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]On the right side of the section, you see <\/span>Add to list<\/b>. Lists are a great way to save your filtered results so you will save time while campaign planning.\u00a0<\/span>[\/vc_column_text][vc_empty_space][vc_single_image image=”5391″ img_size=”large”][vc_empty_space][vc_column_text]You can either <\/span>add influencers to the list<\/span><\/i> you created before or <\/span>Create a new list<\/b>. Influencer lists help you in your future campaigns where you just choose the list and submit the campaign.<\/span><\/p>\n

Say, you need a list of \u201cFashion micro-influencers\u201d. Adjust filters accordingly and select influencers who you think are the right fit by clicking the box<\/strong> in front of each name.\u00a0 Click Add to List<\/strong> (red button below Search Bar), choose the List and all the selected influencers will be added to that list. Or you can add influencers individually, just clicking Add to List (blue button next to Influencer Profile) and selecting the list.\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text]\n

Your list is ready<\/span><\/h2>\n[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]You can reach your lists anytime by clicking <\/span>Lists <\/b>on the drop-down menu under the <\/span>Influencer <\/b>Box<\/strong> (see on the screenshot). <\/span>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”5392″ img_size=”large”][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Note that the number of lists depends on your Subscription Plan, so with a free plan, you can create only one influencer list.\u00a0<\/span><\/p>\n

Creating lists before starting your campaign will save you a huge time, so when you create a campaign you’ll only need to add your brief, content types and add your list of influencers with a few clicks. That easy![\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]With more and more brands investing in influencer marketing, influencer discovery becomes more complicated and diversified. The growing market generates new influencer categories and new audiences over time. And brands should stay up-to-date to nail the most effective influencer marketing campaigns.   In 2020, 51% of marketers say influencer-created content is more effective than brand-created […]<\/p>\n","protected":false},"author":8,"featured_media":5083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[22],"tags":[330,332],"yoast_head":"\nHow to Find Right Influencers via Keepface\u2019s Influencer Discovery<\/title>\n<meta name=\"description\" content=\"With more and more brands investing in influencer marketing, influencer discovery becomes more complicated and diversified. 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