{"id":5143,"date":"2020-06-29T15:18:22","date_gmt":"2020-06-29T11:18:22","guid":{"rendered":"http:\/\/keepface.com\/site\/?p=5143"},"modified":"2026-03-30T13:46:02","modified_gmt":"2026-03-30T09:46:02","slug":"mistakes-in-influencer-marketing-strategy","status":"publish","type":"post","link":"https:\/\/keepface.com\/site\/en\/mistakes-in-influencer-marketing-strategy\/","title":{"rendered":"Top 6 Mistakes in Your Influencer Marketing Strategy"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]We live at a time when there is so much competition amongst brands and services. This challenge has forced brands to come up with a highly effective marketing strategy to stay in business.\u00a0<\/span>One such is\u00a0<\/span>influencer marketing<\/span><\/a>\u00a0as a social media marketing strategy. For instance, in the online casino gaming, a brand such as\u00a0<\/span>Lightning Link<\/span><\/a>\u00a0is engaging influencers in their marketing strategy to create brand awareness.<\/span><\/p>\n

According to a <\/span>study conducted by Tomoson<\/span>, businesses are making as much as $6.5 for every $1 used in influencer marketing strategy. The poll additionally rated influencers as one of the fastest-growing customer acquisition channels.\u00a0<\/span><\/p>\n

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We highlight 6 of the most common mistakes in influencer marketing strategy.<\/span><\/em>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

#1 Not Cherry-Picking an Influencer for your Marketing Strategy<\/h2>\n[\/vc_column_text][vc_empty_space][vc_single_image image=”5150″ img_size=”large”][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]If you pick a wrong influencer, your marketing strategy will barely result in sales. The biggest assumption that we make is that more social media followers would result in more sales, while it is not an obvious cause.<\/span><\/p>\n

To effectively pick an ideal influencer for your online business’s marketing strategy, we recommend that you consider the following:<\/span><\/p>\n

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Scrutinize the Influencer Followers<\/h3>\n

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For influencers, followers make one of the most critical marketing strategy elements, and hence they are always on the race to bag them. Surprisingly, some influencers purchase ghost \u2018followers\u2019 such as bots, which would always have their numbers spiking.\u00a0Looking at the posts by most influencers, you will always find the bots posting unrelated or incoherent comments, which should be a red flag.<\/span><\/p>\n

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Analyze Previous Influencer Engagements<\/h3>\n

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If a competitor previously used the influencer in their marketing strategy, it would be prudent to analyze the level of engagement on their posts. A keen analysis of the influencer posts helps you understand whether the comments and interactions are by organic followers or bots. You will know rich influencer interactions from the comments and feedback on inquiries made by followers.\u00a0<\/span><\/p>\n

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However, there might be posts with followers who comment or engage more with the influencer\u2019s personality instead of the product. This only means that this influencer might not be ideal to be one of your <\/span>marketing strategy components<\/span><\/a>.\u00a0<\/span><\/p>\n

\u00a0\u00a0<\/span>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

#2 Having No Primary Goal in Mind<\/h2>\n[\/vc_column_text][vc_empty_space][vc_single_image image=”5152″ img_size=”large”][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Since you are considering an influencer for your marketing strategy ideas, do you have any specific goal in mind?\u00a0<\/span><\/p>\n

It would be a waste of resources to engage an influencer without any intent. Just getting the product mentioned is not always an end to itself.\u00a0<\/span><\/p>\n

Thus in your business marketing strategy steps, you need to pause and analyze your primary goal for involving an influencer. Some of these goals could be:<\/span><\/p>\n