{"id":5162,"date":"2020-07-10T12:16:59","date_gmt":"2020-07-10T08:16:59","guid":{"rendered":"http:\/\/keepface.com\/site\/?p=5162"},"modified":"2026-03-30T13:46:01","modified_gmt":"2026-03-30T09:46:01","slug":"types-influencers-effective-crisis","status":"publish","type":"post","link":"https:\/\/keepface.com\/site\/en\/types-influencers-effective-crisis\/","title":{"rendered":"6 Types of Influencers are Effective in Pandemic"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400;\">How would you engage with your community in the middle of crises? Almost every industry is affected by the global pandemic. There is a certain category of influencers who will help you to reach your customers and bring your sales up during the crisis.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With all the cuts in ad spend, the global pandemic turns <\/span><a href=\"https:\/\/keepface.com\/site\/en\/influencer-marketing-software\/?utm_source=blog&#038;utm_medium=inline&#038;utm_campaign=types-influencers-effective-crisis\"><span style=\"font-weight: 400;\">influencer marketing <\/span><\/a><span style=\"font-weight: 400;\">into a more meaningful form of digital marketing. Influencer marketing is adjusting itself to changes requiring more improvement based content. Followed by the spike in consumer demand for social media content, influencers massively increase their posts. Live streaming gets more popular as it generates more social interaction. They also try new content styles and new platforms.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s see some influencers categories who are shining during the crises and will help your brand to reflect it. <\/span>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n<h2><span style=\"font-weight: 400;\">#1 Foodies are busy at the kitchen<\/span><\/h2>\n[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CCJCX20B5JL\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CCJCX20B5JL\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Jake Cohen (@jakecohen)<\/a> on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2020-07-02T13:27:45+00:00\">Jul 2, 2020 at 6:27am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400;\">Raise your hands if you have cooked something you have never done before the quarantine. We all did. And the biggest inspiration for us was food influencers who are busy with sharing posts about trying something new.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, affected by the closure of restaurants, now people have more time to try homemade recipes. Live streaming is the most popular and rising content type among food influences to educate and enjoy time with their followers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, this is a godsent time for food brands to communicate with their consumers and <\/span><a href=\"https:\/\/keepface.com\/site\/en\/how-food-brands-nail-influencer-marketing-campaigns\/?utm_source=blog&#038;utm_medium=inline&#038;utm_campaign=types-influencers-effective-crisis\"><span style=\"font-weight: 400;\">nail their influencer campaigns<\/span><\/a><span style=\"font-weight: 400;\">. There are so many creative ways brands can work with food influencers during the lockdown crisis. <\/span>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n<h2><span style=\"font-weight: 400;\">#2 Lockdown is going well for fitness bunnies <\/span><\/h2>\n[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400;\">There is not a better time to stay healthy and physically active than ever. While the demand for a home workout is increasing digital fitness industry has boomed. Today, fitness videos are one of the most viewed videos on YouTube. Home exercise videos have increased by more than <\/span><a href=\"https:\/\/www.ft.com\/content\/a51fa513-423e-4e93-9097-bef36129d0a4\"><span style=\"font-weight: 400;\">200 percent<\/span><\/a><span style=\"font-weight: 400;\"> in the UK.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/sX05HHni9Wk\" width=\"1127\" height=\"634\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Since gym studios were forced to close fitness influencers make home exercise tutorials. They encourage social interaction among followers and help to reduce stress and anxiety during the quarantine.\u00a0<\/span>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n<h2><span style=\"font-weight: 400;\">#3 Home has the best background\u00a0 <\/span><\/h2>\n[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400;\">Although there is no place to try fashion trends of 2020, fashion influencers do not stop creating content with work-from-home outfits. The quarantine also forces fashion gurus to create more creative and purposeful content at home.\u00a0 They offer a healthy distraction in this nervous situation for those who want to work on their personal styles. Video content is also popular among fashion influencers as they prepare videos while taking ongoing social media challenges. <\/span>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CCEoFrCoxG9\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CCEoFrCoxG9\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by KATIE ONE (@katie.one)<\/a> on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2020-06-30T20:17:59+00:00\">Jun 30, 2020 at 1:17pm PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n<h2><span style=\"font-weight: 400;\">#4 Tech wizards are upgrading influencer marketing<\/span><\/h2>\n[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400;\">Tech influencers are taking advantage of crises by actively posting about the latest digital news and innovations. Influencers often share their user experience and recommendations. Usually, these people are industry bloggers, experts who are a genuine source of information and tent to have authenticity and engagements. This is also an opportunity for people to add new skills while getting digitally connected.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the rapid digital transformation, the role of tech influencers is becoming more important as consumers value third party advice before making purchase decisions. Considering that many brands continue to digitalize their operations the role of tech wizards will be vital for B2C and <\/span><a href=\"https:\/\/keepface.com\/site\/en\/growing-trend-b2b-influencer-marketing\/?utm_source=blog&#038;utm_medium=inline&#038;utm_campaign=types-influencers-effective-crisis\"><span style=\"font-weight: 400;\">B2B business<\/span><\/a><span style=\"font-weight: 400;\"> as well. <\/span>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CB6XbS_F9Ug\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CB6XbS_F9Ug\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Gadget Flow (@gadgetflow)<\/a> on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2020-06-26T20:42:24+00:00\">Jun 26, 2020 at 1:42pm PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n<h2><span style=\"font-weight: 400;\">#5 Lifestyle influencers reshape their content strategies<\/span><\/h2>\n[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400;\">Lifestyle influencers are tailoring their content to \u201chome edition\u201d. The range of lifestyle content is increasing with lifehacks to combat the crisis, to #workfromhome, house cleaning, the lists of books, must-watch movies, and of course Netflix recommendations. In addition, influencers try and advise different time management tools and apps to manage time at home efficiently.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Along with influencers, many brands increase their social media posts and adjust timings to drive more engagement. A good example was done by P&amp;G\u2019s brand Always. The brand let popular social media influencers take over their Instagram stories for a day and post IGTV videos on the brand\u2019s page. Such activities contribute to better brand-influencers also brand-audience relations. <\/span>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n<h2><span style=\"font-weight: 400;\">#6 Hustlers beat crises<\/span><\/h2>\n[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400;\">Entrepreneurs are another rising influencers category during crises. By posting about their taken steps and future expectations of the business these people are getting more social interaction. Profound knowledge and solid backgrounds allow them to be accepted as a valid source of information. From marketing perspectives, <\/span><a href=\"https:\/\/keepface.com\/site\/en\/rise-influencer-entrepreneurs-their-impact-brands\/?utm_source=blog&#038;utm_medium=inline&#038;utm_campaign=types-influencers-effective-crisis\"><span style=\"font-weight: 400;\">entrepreneurs<\/span><\/a><span style=\"font-weight: 400;\"> have more significance in B2B business being the right players for endorsing related products. <\/span>[\/vc_column_text][vc_empty_space][vc_column_text]\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Don\u2019t just dream about it.<br \/>\nTake action and work as hard as you can.<\/p>\n<p>\u2014 Neil Patel (@neilpatel) <a href=\"https:\/\/twitter.com\/neilpatel\/status\/1276575700972007424?ref_src=twsrc%5Etfw\">June 26, 2020<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n<h3><span style=\"font-weight: 400;\">Last but not least<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">These are influencer groups who pivoted their content and expected to be in favor of brands in crisis. Influencer marketing has never been this important to connect your audience and spread your message. To find more influencers go to <\/span><a href=\"https:\/\/keepface.com\/site\/en\/influencer-marketing-software\/?utm_source=blog&#038;utm_medium=inline&#038;utm_campaign=types-influencers-effective-crisis\"><span style=\"font-weight: 400;\">Keepface\u2019s Influencer Discovery<\/span><\/a><span style=\"font-weight: 400;\"> and get access to one of the largest influencer database. Here\u2019s our step-by-step guide on how to <\/span><a href=\"https:\/\/keepface.com\/site\/en\/find-right-influencers-via-keepfaces-influencer-discovery\/?utm_source=blog&#038;utm_medium=inline&#038;utm_campaign=types-influencers-effective-crisis\"><span style=\"font-weight: 400;\">find the right influencers<\/span><\/a><span style=\"font-weight: 400;\"> for your brand in seconds.\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]How would you engage with your community in the middle of crises? Almost every industry is affected by the global pandemic. There is a certain category of influencers who will help you to reach your customers and bring your sales up during the crisis.\u00a0 &nbsp; With all the cuts in ad spend, the global pandemic [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":5173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[259],"tags":[330,332,362],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Types of Influencers are Effective in Crisis - Keepface.com<\/title>\n<meta name=\"description\" content=\"There is a certain category of influencers who will help you to reach your customers and bring your sales up during the crisis.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keepface.com\/site\/en\/types-influencers-effective-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Types of Influencers are Effective in Crisis - 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