{"id":5182,"date":"2020-07-15T12:00:45","date_gmt":"2020-07-15T08:00:45","guid":{"rendered":"http:\/\/keepface.com\/site\/?p=5182"},"modified":"2026-03-30T13:46:01","modified_gmt":"2026-03-30T09:46:01","slug":"key-facts-should-know-about-influencer-marketing-mena","status":"publish","type":"post","link":"https:\/\/keepface.com\/site\/en\/key-facts-should-know-about-influencer-marketing-mena\/","title":{"rendered":"Key facts you should know about an influencer marketing in MENA"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]With its different culture, marketing ecosystem, and size of the market, the Middle East, and North Africa (MENA) have a huge potential that you cannot place this region behind your influencer marketing strategy. Consumer spending in the UAE alone is expected to <\/span>exceed $261B by 2021<\/span><\/a> offering a huge opportunity for overseas expansion.<\/span><\/p>\n

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Moreover, the region experiences digital transformation with the increase in the internet, mobile, and social media usage in recent years. Statistically, <\/span>9 out of 10 Arabs use at least one social media platform<\/span><\/a> daily.\u00a0<\/span><\/p>\n

This sudden increase in social media users then led to the emergence of influencers with a relatively larger audience. After the surge in the number of influencers, the advertising industry has started to zoom in on influencer marketing. The Middle East leads the GCC market with the highest demand from top paid influencers and brands.\u00a0<\/span><\/p>\n

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But first, let\u2019s get to know the region better and later we\u2019ll give you tips on how to start your own influencer campaign starting from today!<\/span>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

#1 Influencers make a real-world impact<\/span><\/h2>\n[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]For millennials, influencers are the preferred choice when it comes to discovering new products. According to the <\/span>study<\/span><\/a>, 47% of women between 18-24 ages say online platforms are the main sources of information on brands and products. And <\/span>73%<\/span><\/a> of respondents said they\u2019ve purchased a product after an influencer mention, which is a strong number to show the social power of influencers.\u00a0<\/span><\/p>\n

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For global brands, mega influencers are stars to expand into the region. Fashion, beauty sectors introduced worldwide known mega influencers such as Huda Kattan and Maya Ahmad. Along with launching her own brand, Huda Kattan also collaborates with leading beauty and fashion brands.\u00a0<\/span><\/p>\n

Dubai based beauty influencer Maya did numerous partnerships with famous makeup brands including MAC Cosmetics, Dior, Kiko, and Givenchy.<\/span><\/p>\n

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A post shared by MAYA \u0645\u0627\u064a\u0627 (@themayaahmad)<\/a> on