{"id":5353,"date":"2020-08-19T14:54:54","date_gmt":"2020-08-19T10:54:54","guid":{"rendered":"http:\/\/keepface.com\/site\/?p=5353"},"modified":"2026-03-30T13:45:59","modified_gmt":"2026-03-30T09:45:59","slug":"which-brands-did-not-sleep-lockdown","status":"publish","type":"post","link":"https:\/\/keepface.com\/site\/en\/which-brands-did-not-sleep-lockdown\/","title":{"rendered":"Which Brands Did Not Sleep During The Lockdown?"},"content":{"rendered":"[vc_row][vc_column][wgl_custom_text font_size=”20″]Coronavirus pushed the whole world into the back. Brands with years of experience were struggling to find the working strategy during the lockdown. But still, we have agile brands that managed to reach customers with the help of influencer marketing.<\/span><\/p>\n

 <\/p>\n

Let\u2019s see who nailed the biggest global challenge with the right content and creativity.\u00a0<\/span>[\/wgl_custom_text][vc_empty_space][wgl_custom_text font_size=”20″]\n

#1 Pepsi Virtual Suhour\u00a0<\/strong><\/h1>\n

 <\/p>\n

Ramadan is the time of gathering, spending time with family and friends. But due to the pandemic people are confined to their homes and isolate themselves. With increasing social media consumption during Ramadan, the search for food video content also rises. <\/span>According to the report<\/span><\/a>, 86% of Facebook users in MENA celebrate Ramadan.\u00a0<\/span><\/p>\n

 <\/p>\n

What Pepsi reminded us is social distancing does not mean social isolation. Working with Saudi Arabia key influencer Tareq Al Harbi, Pepsi launched the live series of the Virtual Sohour campaign.\u00a0<\/span><\/p>\n

 <\/p>\n

Each week the influencer hosted a Virtual Sohour in a live stream with another popular influencer picked by his audience. Virtual Sohour campaign\u2019s main goal was to generate strong engagement with its main target group, Millenials and Gen Z.<\/span><\/p>\n

 <\/p>\n

With a combination of technology and traditions, Pepsi brought people together when they were apart.\u00a0<\/span><\/p>\n

 <\/p>\n

Pepsi was brave enough to take the risk to launch unedited, unfiltered live streaming content on a hard time. But results say it is worth risking. The Virtual Sohour campaign reached a 21M audience while <\/span>driving a 5.3% engagement rate<\/span><\/a>.\u00a0<\/span>[\/wgl_custom_text][vc_empty_space][wgl_custom_text font_size=”20″]\n

#2 Activia Gut Health Campaign<\/strong><\/h2>\n[\/wgl_custom_text][vc_empty_space][wgl_custom_text font_size=”20″]\n
\n
\n

 <\/p>\n

\n
<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
<\/div>\n
<\/div>\n
\n
View this post on Instagram<\/div>\n<\/div>\n
<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n

 <\/p>\n

A post shared by Talilla ? Live Workouts ? (@talillahenchoz)<\/a> on