{"id":5468,"date":"2020-09-11T11:44:15","date_gmt":"2020-09-11T07:44:15","guid":{"rendered":"http:\/\/keepface.com\/site\/?p=5468"},"modified":"2026-03-30T13:45:56","modified_gmt":"2026-03-30T09:45:56","slug":"report-influencer-campaign-through-keepface","status":"publish","type":"post","link":"https:\/\/keepface.com\/site\/en\/report-influencer-campaign-through-keepface\/","title":{"rendered":"How to Measure The Effectiveness of Your Campaign Through Keepface Reporting Tool?"},"content":{"rendered":"[vc_row][vc_column][wgl_custom_text font_size=”20″]Being the capstone of influencer marketing, reporting allows you to see how effective your influencer marketing campaign is and help to build a further influencer marketing strategy.\u00a0<\/span><\/p>\n

 <\/p>\n

The success of your influencer marketing campaign depends on your initially set goals. If your primary goal is growing your social media community, then the key metric here is <\/span>engagement<\/b>. <\/span>If your goal is brand awareness, then the <\/span>key metrics<\/span><\/a> you need to measure are <\/span>reach <\/b>and <\/span>impression<\/b>.\u00a0<\/span><\/p>\n

 <\/p>\n

After <\/span>influencer discovery<\/span><\/a> and <\/span>dealmaking <\/span><\/a>blogs, we are completing our influencer campaign guiding blogs with the Keepface reporting tool. <\/span>Keepface Reporting tool provides the whole campaign report with each influencer\u2019s performance showing engagements, views, reach and impressions, CPI, media value, and MROI. Let\u2019s run through the in-depth report of your campaign.<\/span>[\/wgl_custom_text][vc_empty_space][wgl_custom_text font_size=”20″]\n

View the Results Separate and In Total<\/b><\/h2>\n

 <\/p>\n

First, go to your <\/span>Brands <\/b>section (If you have many, select the one you want to see the report of). <\/span>Choose the project<\/span><\/i> you want to see the report. You can either view each activity separately or see the <\/span>complete project report<\/span><\/i> in one place.\u00a0<\/span><\/p>\n

 <\/p>\n

Your campaigns may target different demographic groups, locations, and social media platforms. Separately viewing each campaign helps you to evaluate each campaign and see which campaign contributed the most.<\/span>[\/wgl_custom_text][vc_empty_space][vc_single_image image=”5471″ img_size=”large”][vc_empty_space][wgl_custom_text font_size=”20″]Once you decide, click the <\/span>Reports <\/b>to see the statistics. <\/span>The report <\/b>is divided into different sections, each serving for a specific purpose.<\/span><\/p>\n

 <\/p>\n

In the <\/span>Overview<\/b>, you will see the total indicators of the project. In addition to regular metrics, the Keepface reporting tool estimates MROI on the project. This will help you to see the efficiency of your influencer marketing investment without extra calculations.\u00a0<\/span><\/p>\n

 <\/p>\n

The next time you run influencer marketing campaigns, you can set new benchmarks based on these and compare the results after all.\u00a0<\/span>[\/wgl_custom_text][vc_empty_space][vc_single_image image=”5473″ img_size=”large”][vc_empty_space][wgl_custom_text font_size=”20″]\n

Graphically View the Trend of the Campaign<\/b><\/h3>\n

Scroll down to see the overview of engagement by <\/span>each day, influencer, and social media platform<\/span><\/i>. This helps you to see which days your project performed well. Use the <\/span>Search section<\/b> to filter by <\/span>Influencers <\/b>and <\/span>Social Media <\/b>to view the performance of every influencer and social media platform. <\/span>[\/wgl_custom_text][vc_empty_space][vc_single_image image=”5475″ img_size=”large”][vc_empty_space][wgl_custom_text font_size=”20″]The next graph illustrates engagement together with reach and impressions. Here, you have two view options depending on the purpose. <\/span>Dynamic <\/b>order allows you to see the hikes and falls of the campaign by each date. While in <\/span>Cumulative<\/b>, you can see how these metrics built up throughout the project.\u00a0\u00a0<\/span>[\/wgl_custom_text][vc_empty_space][vc_single_image image=”5476″ img_size=”large”][vc_empty_space][wgl_custom_text font_size=”20″]The last section displays influencers you invited in a lump. You can see those who applied, started, and rejected your campaign.\u00a0<\/span>[\/wgl_custom_text][vc_empty_space][vc_single_image image=”5477″ img_size=”large”][vc_empty_space][wgl_custom_text font_size=”20″]\n

Check Activities<\/b><\/h2>\n

 <\/p>\n

The next section is the <\/span>Activity<\/b>. In <\/span>Grid View<\/b>, shows all the posts with the relative engagement, views for video content, media values, and the links of posts. This helps brands to compare and evaluate each content in point. Again, here you can <\/span>filter by social media and influencers<\/span><\/i> for the quick review. In this way, you can always check each post even if after influencer removes the post from social media.<\/span>[\/wgl_custom_text][vc_empty_space][vc_single_image image=”5479″ img_size=”large”][vc_empty_space][wgl_custom_text font_size=”20″]While with the <\/span>List View<\/b>, you can also use <\/span>Sort<\/b> to view the content by their <\/span>Post date, Likes, Comments, Shares, Engagement, and Media Value<\/span><\/i>. This helps brands to list influencers based on their benchmark metric.<\/span>[\/wgl_custom_text][vc_empty_space][vc_single_image image=”5480″ img_size=”large”][vc_empty_space][wgl_custom_text font_size=”20″]\n

Compare the Influencer\u2019s Performances<\/b><\/h2>\n

 <\/p>\n

The third section in our <\/span>Report panel<\/b> shows <\/span>Influencer Performance.<\/b> This is a graphical illustration of <\/span>the top 5 performing influencers<\/span><\/i> by the engagement. This is the same with the Activity but with comparing influencer performances with each other.\u00a0<\/span><\/p>\n

 <\/p>\n

Another difference between the Activity and Influencer Performance is here you can evaluate the posts\u2019 engagements according to their audience size.\u00a0<\/span>Below you can list influencers in ascending or descending orders for engagement, number of posts, audience size, and engagement rate.\u00a0<\/span>[\/wgl_custom_text][vc_empty_space][vc_single_image image=”5481″ img_size=”large”][vc_empty_space][wgl_custom_text font_size=”20″]\n

Measure Your Budget Efficiency<\/b><\/h2>\n

 <\/p>\n

The last section of the reporting is <\/span>Budget Efficiency<\/b>. The header part shows the total budget, including influencers, platform fees, and total media value. Below you can list the best performers in order by their MROI, CPE, Engagement, Media Value.\u00a0<\/span>[\/wgl_custom_text][vc_empty_space][vc_single_image image=”5482″ img_size=”large”][vc_empty_space][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][wgl_custom_text font_size=”20″]Being the capstone of influencer marketing, reporting allows you to see how effective your influencer marketing campaign is and help to build a further influencer marketing strategy.\u00a0   The success of your influencer marketing campaign depends on your initially set goals. If your primary goal is growing your social media community, then the key […]<\/p>\n","protected":false},"author":8,"featured_media":5484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[22],"tags":[5,392,390],"yoast_head":"\nReporting of Influencer Campaign Through Keepface<\/title>\n<meta name=\"description\" content=\"Being the capstone of influencer marketing, reporting shows effectiveness of influencer marketing campaign and help to build influencer marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keepface.com\/site\/en\/report-influencer-campaign-through-keepface\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reporting of Influencer Campaign Through Keepface\" 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