{"id":554,"date":"2019-11-13T16:45:30","date_gmt":"2019-11-13T12:45:30","guid":{"rendered":"http:\/\/keepface.com\/site\/?p=554"},"modified":"2026-03-30T13:46:17","modified_gmt":"2026-03-30T09:46:17","slug":"markalar-sosyal-medya-unlulerinden-nasil-faydalanir-turkiyede-influencer-pazarlama","status":"publish","type":"post","link":"https:\/\/keepface.com\/site\/tr\/markalar-sosyal-medya-unlulerinden-nasil-faydalanir-turkiyede-influencer-pazarlama\/","title":{"rendered":"Markalar Sosyal Medya \u00dcnl\u00fclerinden nas\u0131l faydalan\u0131r? -T\u00fcrkiye\u2019de Influencer Pazarlama"},"content":{"rendered":"<\/p>\n

Turizm kurulu\u015flar\u0131ndan perakende \u015firketlere, etkinlik d\u00fczenlemeden teknolojik \u00fcr\u00fcn tan\u0131t\u0131m\u0131na kadar pek \u00e7ok alanda faaliyet g\u00f6steren sosyal medya influencer\u2019lar\u0131<\/a>, hem T\u00fcrkiye\u2019de hem de d\u00fcnyada ekonominin \u00f6nemli bir par\u00e7as\u0131 haline geldi. INFLOW Summit\u2019in kurucu ortaklar\u0131 Emre Gelen ve Af\u015f\u0131n Avc\u0131\u2019dan al\u0131nan verilere g\u00f6re, d\u00fcnya genelinde 1 milyar dolar\u0131 bulan influencer ekonomisi, T\u00fcrkiye\u2019de 35 milyon liray\u0131 a\u015ft\u0131. <\/p>\n

CreatorDen\u2019in 2018 T\u00fcrkiye Influencer Pazarlama<\/a> incelemesine g\u00f6re, Instagram %65\u2019lik oranla markalar\u0131n en \u00e7ok tercih etti\u011fi sosyal medya platformu. %30 oranla ikinci s\u0131rada olan Youtube\u2019u s\u0131ras\u0131yla Twitter ve Twitch takip ediyor. Bu oran Instagram\u2019\u0131n T\u00fcrkiye\u2019deki en g\u00f6zde kanal oldu\u011funu kan\u0131tl\u0131yor. \u0130ncelemede belirtildi\u011fi gibi, Enes Batur en y\u00fcksek etkileme g\u00fcc\u00fcyle influencer\u2019lar aras\u0131nda ba\u015f\u0131 \u00e7ekiyor. Bu kapsamda Enes Batur\u2019dan sonra Reynmen, Enis Ar\u0131kan, Damla Altun ve Sude Alk\u0131\u015f geliyor. <\/p>\n

Yukar\u0131da bahsedilen incelemeye g\u00f6re, T\u00fcrk markalar\u0131n\u0131n %40\u2019\u0131 influencer pazarlamay\u0131 aktivasyon i\u00e7in kullan\u0131rken, %20\u2019si marka fark\u0131ndal\u0131\u011f\u0131, %18\u2019i marka etkile\u015fimi, %15\u2019i ise \u00fcr\u00fcn ve sat\u0131n alma i\u00e7in kullan\u0131yor. Influencer\u2019lar\u0131n \u00f6nde gelen markalar i\u00e7in nas\u0131l etkileyici sonu\u00e7lar ortaya \u00e7\u0131kard\u0131\u011f\u0131n\u0131 yaz\u0131n\u0131n devam\u0131nda g\u00f6rebilirsiniz.<\/p>\n

Pantene Sa\u00e7\u0131 #PanteneSa\u00e7\u0131 \/ P&G
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Neslihan Atag\u00fcl Do\u011fulu ile bas\u0131n toplant\u0131m\u0131za \u00e7ok az kald\u0131\u0131\ud83d\ude09 Takibe devam\ud83d\udc9b\u2728 #Pantene #PanteneSa\u00e7\u0131 #PanteneSaci #sa\u011fl\u0131kl\u0131sa\u00e7lar #g\u00fc\u00e7l\u00fcsa\u00e7lar #NeslihanAtag\u00fcl #Neslihan\ud83d\udc9bPantene @neslihanatagul #NeslihanAtagulDogulu<\/a><\/p>\n

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