{"id":5610,"date":"2020-10-04T22:16:03","date_gmt":"2020-10-04T18:16:03","guid":{"rendered":"https:\/\/keepface.com\/site\/?p=5610"},"modified":"2026-03-30T13:45:54","modified_gmt":"2026-03-30T09:45:54","slug":"next-phase-of-influencer-marketing-peer-to-peer-influence","status":"publish","type":"post","link":"https:\/\/keepface.com\/site\/en\/next-phase-of-influencer-marketing-peer-to-peer-influence\/","title":{"rendered":"Next Phase of Influencer Marketing: Peer-to-Peer Influence"},"content":{"rendered":"[vc_row][vc_column][wgl_custom_text font_size=&#8221;20&#8243;]<span style=\"font-weight: 400;\">It has been 12 years since \u201c<\/span><a href=\"https:\/\/www.nytimes.com\/2008\/06\/22\/business\/media\/22celeb.html?_r=0\"><span style=\"font-weight: 400;\">Nothing Sells Like Celebrity<\/span><\/a><span style=\"font-weight: 400;\">\u201d \u2013The New York Times published this article in 2008. After 12 years, celebrity endorsements <\/span><span style=\"font-weight: 400;\">don&#8217;t have the same<\/span> <span style=\"font-weight: 400;\">effect on the marketplace. Although it is undeniable that celebrities are trendsetting, they can\u2019t persuade people that they like the products that they endorse. That\u2019s why celebrities&#8217; ads are being replaced by content creators, or as they say, influencers. At this point, the new slogan pop up &#8211; Influencers are new celebrities. But there is a little catch here as well. In some cases, influencers can\u2019t improve personal connections with brands like a friend or family member. <\/span><span style=\"font-weight: 400;\">In such circumstances<\/span><span style=\"font-weight: 400;\">, forward-thinking brands use Peer-To-Peer Influencer Marketing strategy.<\/span>[\/wgl_custom_text][vc_empty_space][vc_single_image image=&#8221;5615&#8243; img_size=&#8221;large&#8221;][vc_empty_space][wgl_custom_text font_size=&#8221;20&#8243;]<span style=\"font-weight: 400;\">Regardless of which strategy is used, Influencer Marketing is about relationships, not just buying media. That is why marketers try unique strategies that don&#8217;t feel like sales tactics. Peer-to-Peer influence is one of the great examples of these strategies. P2P is a component of Word of Mouth. So, firstly let&#8217;s look at what is a word of mouth marketing or WOM marketing.<\/span><\/p>\n<p>&nbsp;<\/p>\n[\/wgl_custom_text][\/vc_column][\/vc_row][vc_row][vc_column][wgl_custom_text font_size=&#8221;20&#8243;]\n<h2><strong>Peer-to-Peer Marketing Is A Big Component Of WOM<\/strong><\/h2>\n[\/wgl_custom_text][vc_empty_space][vc_single_image image=&#8221;5617&#8243; img_size=&#8221;large&#8221;][vc_empty_space][wgl_custom_text font_size=&#8221;20&#8243;]<span style=\"font-weight: 400;\">The importance of word of mouth marketing in the post-advertising era is irreplaceable.\u00a0 It is a term for what happens when satisfied customers promote a brand. So? It means you should roll up your sleeves and try to gain loyal customers who will recommend you to their friends.\u00a0 Higher engaged customers buy more often and recommend their friends more often.\u00a0 And peer-to-peer is the new age of word of mouth marketing.<\/span><\/p>\n<p>&nbsp;<\/p>\n[\/wgl_custom_text][\/vc_column][\/vc_row][vc_row][vc_column][wgl_custom_text font_size=&#8221;20&#8243;]\n<h2><strong>Peer-to-Peer As An Example Of Authenticity<\/strong><\/h2>\n[\/wgl_custom_text][vc_empty_space][vc_single_image image=&#8221;5619&#8243; img_size=&#8221;large&#8221;][vc_empty_space][wgl_custom_text font_size=&#8221;20&#8243;]<span style=\"font-weight: 400;\">Now you know that peer-to-peer marketing is a technique that involves customers engaging other customers through recommendations. People who aren\u2019t paid wouldn\u2019t recommend products or services for a company if they didn\u2019t believe in it. That is why P2P doesn\u2019t feel like a sales tactic. The trick is getting customers to share their voices with their networks. P2P method provides authenticity that literally can&#8217;t be bought with money.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">P2P is an organic way of spreading information. It helps boost the company&#8217;s emotional marketing efforts and creates more robust relationships<\/span> <span style=\"font-weight: 400;\">with the audience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n[\/wgl_custom_text][\/vc_column][\/vc_row][vc_row][vc_column][wgl_custom_text font_size=&#8221;20&#8243;]\n<h2><strong>What Are The Benefits Of Peer-to-Peer Influencer Marketing<\/strong><\/h2>\n[\/wgl_custom_text][vc_empty_space][vc_single_image image=&#8221;5620&#8243; img_size=&#8221;large&#8221;][vc_empty_space][wgl_custom_text font_size=&#8221;20&#8243;]<span style=\"font-weight: 400;\">Nowadays, people care more about what others say about a brand, they trust people like them. <\/span><a href=\"http:\/\/www.nielsen.com\/us\/en\/press-room\/2012\/nielsen-global-consumers-trust-in-earned-advertising-grows.html\"><span style=\"font-weight: 400;\">According to Nielsen<\/span><\/a><span style=\"font-weight: 400;\">, 92% of people around the world said they trust recommendations from friends and family (earned media) above all other forms of advertising.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Beyond friends and family, <\/span><a href=\"https:\/\/www.brightlocal.com\/learn\/local-consumer-review-survey-2014\/\"><span style=\"font-weight: 400;\">88% of people<\/span><\/a><span style=\"font-weight: 400;\"> trust online reviews written by other consumers as much as they trust recommendations from personal contacts.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">These researches are obvious proof of how p2p marketing strategies are vital and <\/span><span style=\"font-weight: 400;\">authentic <\/span><span style=\"font-weight: 400;\">\u00a0for companies.<\/span><span style=\"font-weight: 400;\">No one has a script to recommend a product to a friend. It\u2019s just a normal conversation. Influencers who actually use the product in their daily life can integrate to their content bring credibility to both influencers and brands<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Brands can gain more by spending less with P2P influencer marketing. Converting customers into an influencer is less expensive than a TV advertisement or celebrity endorsement.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Targeting brand loyalists leads to targeting the audience and nothing works better than Peer-To-Peer Influence.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n[\/wgl_custom_text][\/vc_column][\/vc_row][vc_row][vc_column][wgl_custom_text font_size=&#8221;20&#8243;]\n<h2><strong>4 Steps Of Building Strong Peer-to-Peer Influencer Marketing<\/strong><\/h2>\n[\/wgl_custom_text][vc_empty_space][vc_single_image image=&#8221;5622&#8243; img_size=&#8221;large&#8221;][vc_empty_space][wgl_custom_text font_size=&#8221;20&#8243;]<span style=\"font-weight: 400;\">To get started with powerful P2P influencer marketing, the first thing needed to do is identify the target audience, I mean understanding who the potential customers are. When the target audience is determined, it\u2019s time to find the right people to deliver the message.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Choosing the right influencers for being a partner is an important requirement for P2P marketing. If companies <\/span><a href=\"https:\/\/keepface.com\/site\/en\/influencer-search-discovery-find-influencers\/?utm_source=blog&#038;utm_medium=inline&#038;utm_campaign=next-phase-of-influencer-marketing-peer-to-peer-influence\"><span style=\"font-weight: 400;\">find the right influencer<\/span><\/a><span style=\"font-weight: 400;\"> for their business, they will bring so much success to it. But the challenge here is to pick an effective influencer who makes a good fit for your brand. One simple way to find influencers is to use the <\/span><a href=\"https:\/\/bit.ly\/36n4Voq\"><span style=\"font-weight: 400;\">Keepface tools<\/span><\/a><span style=\"font-weight: 400;\">. Keepface offers AI-powered influencer tools that will help brands to find the right influencers, and pursue their campaigns in the best way. This tool demonstrates influencers, their social media profiles, performance data, audience analysis, etc.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Creating an online space to engage and interact for your customers will help with customer retention, lead generation as well as effective sales. With it, companies will manage to create active discussions, increase brand awareness, and create a positive image for their brands. It gives your customers a platform to share valuable insights on everything right from product development to product marketing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In the next phase, you need to keep your community members engaged and active. Peers who create content in your community can have an important role in your business success. The more they are involved in, the more active discussions you will get. For that companies can introduce reward programs. It keeps the motivation and excitement alive.<\/span>[\/wgl_custom_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][wgl_custom_text font_size=&#8221;20&#8243;]It has been 12 years since \u201cNothing Sells Like Celebrity\u201d \u2013The New York Times published this article in 2008. After 12 years, celebrity endorsements don&#8217;t have the same effect on the marketplace. Although it is undeniable that celebrities are trendsetting, they can\u2019t persuade people that they like the products that they endorse. That\u2019s why [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":5626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[22,404],"tags":[5,406],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Next Phase of Influencer Marketing: Peer-to-Peer Influence - Keepface<\/title>\n<meta name=\"description\" content=\"Peer-to-Peer marketing is an organic way of spreading information. It boosts the company&#039;s emotional marketing efforts, creates robust relationships.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keepface.com\/site\/en\/next-phase-of-influencer-marketing-peer-to-peer-influence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Next Phase of Influencer Marketing: Peer-to-Peer Influence - Keepface\" \/>\n<meta property=\"og:description\" content=\"Peer-to-Peer marketing is an organic way of spreading information. It boosts the company&#039;s emotional marketing efforts, creates robust relationships.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/keepface.com\/site\/en\/next-phase-of-influencer-marketing-peer-to-peer-influence\/\" \/>\n<meta property=\"og:site_name\" content=\"Keepface\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/keepface.global\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-04T18:16:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T09:45:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i2.wp.com\/keepface.com\/site\/wp-content\/uploads\/2020\/10\/blog.jpg?fit=1900%2C600&#038;ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@keepface_global\" \/>\n<meta name=\"twitter:site\" content=\"@keepface_global\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lamiya Babazade\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"http:\/\/keepface.com\/site\/#organization\",\"name\":\"Keepface\",\"url\":\"http:\/\/keepface.com\/site\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/keepface.global\",\"https:\/\/www.instagram.com\/keepface\",\"https:\/\/www.linkedin.com\/company\/keepface\/\",\"https:\/\/twitter.com\/keepface_global\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/keepface.com\/site\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/i1.wp.com\/keepface.com\/site\/wp-content\/uploads\/2019\/05\/keepface-logo-s.png?fit=960%2C960&ssl=1\",\"contentUrl\":\"https:\/\/i1.wp.com\/keepface.com\/site\/wp-content\/uploads\/2019\/05\/keepface-logo-s.png?fit=960%2C960&ssl=1\",\"width\":960,\"height\":960,\"caption\":\"Keepface\"},\"image\":{\"@id\":\"http:\/\/keepface.com\/site\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/keepface.com\/site\/#website\",\"url\":\"http:\/\/keepface.com\/site\/\",\"name\":\"Keepface\",\"description\":\"Orchestrating social buzz!\",\"publisher\":{\"@id\":\"http:\/\/keepface.com\/site\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/keepface.com\/site\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/keepface.com\/site\/en\/next-phase-of-influencer-marketing-peer-to-peer-influence\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/i2.wp.com\/keepface.com\/site\/wp-content\/uploads\/2020\/10\/blog.jpg?fit=1900%2C600&ssl=1\",\"contentUrl\":\"https:\/\/i2.wp.com\/keepface.com\/site\/wp-content\/uploads\/2020\/10\/blog.jpg?fit=1900%2C600&ssl=1\",\"width\":1900,\"height\":600,\"caption\":\"Next-Phase-Influencer-Marketing-Peer-to-Peer-Influence\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/keepface.com\/site\/en\/next-phase-of-influencer-marketing-peer-to-peer-influence\/#webpage\",\"url\":\"https:\/\/keepface.com\/site\/en\/next-phase-of-influencer-marketing-peer-to-peer-influence\/\",\"name\":\"Next Phase of Influencer Marketing: Peer-to-Peer Influence - Keepface\",\"isPartOf\":{\"@id\":\"http:\/\/keepface.com\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/keepface.com\/site\/en\/next-phase-of-influencer-marketing-peer-to-peer-influence\/#primaryimage\"},\"datePublished\":\"2020-10-04T18:16:03+00:00\",\"dateModified\":\"2026-03-30T09:45:54+00:00\",\"description\":\"Peer-to-Peer marketing is an organic way of spreading information. 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