Contrary to popular belief, the book industry is not at risk of dying \u2013 far from it. In fact, the industry has seen growth in the last few years, with book sales increasing in value by 1.4% in 2018 according to Nielsen BookScan. Nowadays, the book industry stepped into a new stage with the help of electronic publishing. <\/p>\n
Most people think that, internet, social media move books away from humanity. But there is another aspect of this phenomena. Social media influencers, especially book influencers can affect book sales and take it to the next level. Word of mouth marketing, more precisely peer-to-peer recommendation powerful factors in the growth of book sales. <\/p>\n
Book influencers are individuals who present themselves on social media accounts as book lovers. They write articles, posts, and other types of content that attract people with similar interests. Bookstagram is a common name of an Instagram community that posts pictures of books and book-related things. <\/p>\n
Book influencers focus on specific niches, so whether you are a bookseller & publisher, or brand, you can deliver your messages to the ideal target audience. That is why their recommendations are more powerful than the other category of influencers. The campaign created with book influencers is ideal for brands’ social media presence and customer engagement.. Social posts about books have some of the best engagement because people like to discuss books that they read.<\/p>\n
Everything sounds well however finding right influencers is not easy. So here we create a list of book influencers which we think is quite handy for your next influencer marketing campaign. You can also find other book influencers with any audience and engagement rate in the Keepface <\/a>database if you want any further collaboration.<\/p>\n