{"id":615,"date":"2019-11-25T11:03:04","date_gmt":"2019-11-25T07:03:04","guid":{"rendered":"http:\/\/keepface.com\/site\/?p=615"},"modified":"2026-03-30T13:46:15","modified_gmt":"2026-03-30T09:46:15","slug":"how-vr-ar-revolutionizing-influencer-marketing","status":"publish","type":"post","link":"https:\/\/keepface.com\/site\/en\/how-vr-ar-revolutionizing-influencer-marketing\/","title":{"rendered":"How VR and AR are revolutionizing Influencer Marketing"},"content":{"rendered":"<p>Interacting with influencers from the digital realm rather than the real-world, may sound like a sci-fi movie scenario, but in fact, this is where the influencer marketing heading with ultra-speed or is it already there? The answer is YES. Virtual and Augmented Reality is the <a href=\"https:\/\/keepface.com\/site\/en\/future-trends-influencer-marketing-industry\/?utm_source=blog&#038;utm_medium=inline&#038;utm_campaign=how-vr-ar-revolutionizing-influencer-marketing\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">future of influencer marketing<\/a>. VR and AR are becoming mainstream media faster than you realize. As well as the fast emergence of social media, it challenges businesses to &#8220;stay up-to-date or die&#8221;. It\u2019s no surprise that the predicted combined size of AR and VR industries is over $29.5 billion by 2020. It\u2019s only a matter of time before every company is using some form of AR, VR, or both.<\/p>\n<p><!--more--><\/p>\n<h2>VR and AR technologies in digital marketing<\/h2>\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/i0.wp.com\/keepface.com\/site\/wp-content\/uploads\/2019\/11\/vr-headset-wearing-man-black-shirt.png?resize=560%2C315\" alt=\"vr-headset-wearing-man-black-shirt\" class=\"wp-image-624\" srcset=\"https:\/\/i0.wp.com\/keepface.com\/site\/wp-content\/uploads\/2019\/11\/vr-headset-wearing-man-black-shirt.png?w=560&amp;ssl=1 560w, https:\/\/i0.wp.com\/keepface.com\/site\/wp-content\/uploads\/2019\/11\/vr-headset-wearing-man-black-shirt.png?resize=300%2C169&amp;ssl=1 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" data-recalc-dims=\"1\" \/><\/figure>\n<p>There are already many companies that are using these technologies as an essential part of their <a href=\"https:\/\/keepface.com\/site\/en\/alternative-digital-marketing-techniques-grow-business\/?utm_source=blog&#038;utm_medium=inline&#038;utm_campaign=how-vr-ar-revolutionizing-influencer-marketing\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">digital marketing strategies<\/a> in order to create a more successful brand in the market.<\/p>\n<p>Coca-Cola, for example, is a company that is using Virtual Reality technology to create unique marketing campaigns in order to engage more customers and increase its market share.<\/p>\n<p>But there are still many works to do behind closed doors.&nbsp;<\/p>\n<p>Virtual reality replaces the real world while augmented reality adds to the real world. Soon, the way we hang out on social media will look and also feel very different.&nbsp;<\/p>\n<p>It\u2019s already incorporated into mobile phones.&nbsp;<\/p>\n<p>The first origin of the &#8220;video social world&#8221; is considered the famous multimedia messaging application Snapchat where users can add effects and filters to the multimedia posts they want to create. However, the story of these technologies was popular when people run across the streets to \u201ccatch\u201d rare virtual creatures on <a href=\"https:\/\/www.vox.com\/2016\/7\/9\/12132748\/what-is-pokemon-go-game\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Pokemon Go<\/a>. <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Catching All 151 Pokemon In Pokemon GO?!!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/lKGucbcIEy4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>The game sparked the new wave of augmented reality explosion, but digital marketers took it beyond by enabling consumers to experience their products, like vacation destinations, beforehand.&nbsp;<\/p>\n<p>By including augmented and virtual reality into their marketing strategies, brands can create an impulse-friendly purchasing experience for the user on any device or platform. As both technologies present unique opportunities to add a more robust customer experience which makes them must-have marketing tools to add to your marketing toolbox. <\/p>\n<p>Let\u2019s see how Coca-Cola\u2019s incorporating VR into its digital campaign.&nbsp;<\/p>\n<\/p>\n<h3>Coca-Cola\u2019s Drinkable Advertising<\/h3>\n<\/p>\n<p>Last year, Coca-Cola took the advertising to the next level by introducing the first-ever &#8220;<a href=\"http:\/\/www.creativeguerrillamarketing.com\/guerrilla-marketing\/coca-cola-creates-first-ever-drinkable-advertising-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Drinkable&#8221; Advertising campaign<\/a>. Coca-cola collaborated with Shazam to execute the campaign. By &#8220;shazaming&#8221; the ad, users can view how Coke is pouring in the screen of their phones, filling a glass, which can be redeemed at any retail store in the US. <\/p>\n<p>So, how do you &#8220;drink&#8221; a commercial? Easy, every time you see or hear an add on radio, TV, or billboard, even at the concert, you simply turn on the Shazam app to record the sound and enter your free drinks. As Coca Cola says, \u201cnext time you\u2019re thirsty drink an ad!\u201d<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Coca cola Creates First Ever  Drinkable  Advertising Campaign\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/IQovoot_ZUM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<h3>Facebook Spaces<\/h3>\n<\/p>\n<p>We are done with Instagram Live and Facebook Live, it is high time to live the experience of portable technologies. Thus, the company attempted to bring the Facebook experience into social VR.&nbsp;<\/p>\n<p>Since Facebook acquired the VR headset company Oculus Rift in 2014, the company has been developing a wide range of virtual reality experiences. Facebook spaces that launched in 2017, was one of them. The platform enabled users to build 3D avatars of themselves, paint 3D objects, make video calls and meet with friends online in virtual reality.&nbsp; However, it was shut down to make way to Facebook&#8217;s next social VR platform Horizon.&nbsp;<\/p>\n<h3>Snapchat &#8211; World Lenses<\/h3>\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/i2.wp.com\/keepface.com\/site\/wp-content\/uploads\/2019\/11\/snapchat-world-lenses.png?resize=560%2C315\" alt=\"snapchat-world-lenses\" class=\"wp-image-622\" srcset=\"https:\/\/i2.wp.com\/keepface.com\/site\/wp-content\/uploads\/2019\/11\/snapchat-world-lenses.png?w=560&amp;ssl=1 560w, https:\/\/i2.wp.com\/keepface.com\/site\/wp-content\/uploads\/2019\/11\/snapchat-world-lenses.png?resize=300%2C169&amp;ssl=1 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" data-recalc-dims=\"1\" \/><\/figure>\n<p>The third big social media company after Facebook and Twitter, Snapchat calls itself a &#8220;camera company&#8221;, wants being realized that its business takes advantage of the central role on the camera on smartphones.<\/p>\n<p>Snapchat has already got in the augmented reality world by adding 3D objects that you can view through your phone&#8217;s camera while walking. The app enables adding augmented reality elements to any scene you capture with your cameras such as 3D effects, characters, and transformations to your snaps.&nbsp;&nbsp;<\/p>\n<\/p>\n<h3>Snapchat Spectacles<\/h3>\n<\/p>\n<p>The company also provides users to Snapchat released the \u201cSpectacles\u201d, where it allows users to take photos and share snaps to the application. Spectacles are the sunglasses that feature a recording camera action with one touch that shoots circular video alike to a person\u2019s field of view.<\/p>\n<p>The Spectacles first released via bright yellow vending machines called &#8220;Snapbots&#8221;. And in the early days, it was really successful, and brands started jumping on the Spectacles wagon immediately.&nbsp;<\/p>\n<p>Currently, Spectacles don\u2019t have any AR or VR features, but it\u2019s exploring the possibilities of produces products like watches, visors, glasses, and other network-enabled gadgets.&nbsp;<\/p>\n<h2>How AR and VR will change influencer marketing?&nbsp;<\/h2>\n<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/i1.wp.com\/keepface.com\/site\/wp-content\/uploads\/2019\/11\/couple-wearing-vr-headset-playing-game.png?resize=560%2C315\" alt=\"couple-wearing-vr-headset-playing-game\" class=\"wp-image-621\" srcset=\"https:\/\/i1.wp.com\/keepface.com\/site\/wp-content\/uploads\/2019\/11\/couple-wearing-vr-headset-playing-game.png?w=560&amp;ssl=1 560w, https:\/\/i1.wp.com\/keepface.com\/site\/wp-content\/uploads\/2019\/11\/couple-wearing-vr-headset-playing-game.png?resize=300%2C169&amp;ssl=1 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" data-recalc-dims=\"1\" \/><\/figure>\n<p>These two technologies used to be more like a part of experiential marketing, now it\u2019s a new game in its digital companion.<\/p>\n<p>Although the technology is developing fast, VR and AR technologies relatively new to the influencer marketing realm. Yet marketers will surely become hand in glove with this new form of communication. It\u2019s expected to become part of the larger bandwagon that drives influencer marketing.&nbsp;<\/p>\n<p>VR is going to <a href=\"https:\/\/keepface.com\/site\/en\/podcasting-new-influencer-marketing-machine\/?utm_source=blog&#038;utm_medium=inline&#038;utm_campaign=how-vr-ar-revolutionizing-influencer-marketing\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">revolutionize influencer marketing<\/a> by driving influencer content into a completely new direction with live streaming VR and AR sessions.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n<p>Influencers are able to share their 360 degree live videos as a shared experience and the people just wearing VR headsets will be able to walk with them and actually talk to them as a shared experience inside a platform. This is more engaging than influencer content ever been.&nbsp;<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Walmart VR Shopping Experience\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mPzF3zNRZaw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Every marketing or advertising playbook states that an experience that creates an emotional response in the user or consumer is more likely to result in purchasing. In a world that it gets the ever-challenging to get consumers\u2019 attention, utilizing VR and AR provides the abovementioned emotional experience to attract and retain consumers. <\/p>\n<p>Through virtual reality technologies, consumers can lively visualize what the product will look like in their home or on their person before proceeding to check out. And they find it really appealing.&nbsp;<\/p>\n<p>Eventually, VR promises a more trust-based <a href=\"https:\/\/keepface.com\/site\/en\/5-reasons-long-term-collaboration-micro-influencers-beneficial\/?utm_source=blog&#038;utm_medium=inline&#038;utm_campaign=how-vr-ar-revolutionizing-influencer-marketing\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">relationship between influencers<\/a> and customers. So, companies that adopted these technologies that merge the physical world to the digital one, covered big steps in a competitive industry.&nbsp;<\/p>\n<p>There are many AR and VR influencers out there who already nailed it. Let\u2019s get to know some of them.&nbsp;<\/p>\n<h3>&nbsp;Anna Zhilyaeva<\/h3>\n<\/p>\n<p>Anna is a talented VR artist who uses Google Tilt Brush to create extraordinary virtual artwork. On her website, she showcases how she uses VR to draw stunning 3D portraits.&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">&#8220;Carpe diem&#8221;<a href=\"https:\/\/twitter.com\/hashtag\/virtualreality?src=hash&amp;ref_src=twsrc%5Etfw\">#virtualreality<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/painting?src=hash&amp;ref_src=twsrc%5Etfw\">#painting<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/VR?src=hash&amp;ref_src=twsrc%5Etfw\">#VR<\/a> <a href=\"https:\/\/t.co\/H6pP4cAg7W\">pic.twitter.com\/H6pP4cAg7W<\/a><\/p>\n<p>\u2014 Anna Zhilyaeva (@AnnaDreamBrush) <a href=\"https:\/\/twitter.com\/AnnaDreamBrush\/status\/1154787466760663041?ref_src=twsrc%5Etfw\">July 26, 2019<\/a><\/p>\n<\/blockquote>\n<p> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<\/p>\n<h3>Amber Osborne&nbsp;<\/h3>\n<\/p>\n<p>Amber Oborne is a CMO at a VR meeting and education software, Doghead Simulations. She is actively involved in thought leadership within the virtual reality and tech industries, speaking at the event and writing on niche topics such as <a href=\"http:\/\/missdestructo.com\/2018\/01\/virtual-reality-in-education-making-ready-player-one-a-reality-with-rumii\/\">virtual reality<\/a><a rel=\"noreferrer noopener\" aria-label=\"  (opens in a new tab)\" href=\"http:\/\/missdestructo.com\/2018\/01\/virtual-reality-in-education-making-ready-player-one-a-reality-with-rumii\/\" target=\"_blank\"> <\/a><a href=\"http:\/\/missdestructo.com\/2018\/01\/virtual-reality-in-education-making-ready-player-one-a-reality-with-rumii\/\">in education<\/a>.<\/p>\n<\/p>\n<h3>Michael Bodekaer<\/h3>\n<\/p>\n<p>Michael is an entrepreneur and innovator in the VR industry who built a virtual lab that gives students a realistic lab experience to let them perform experiments in a fun and risk-free learning environment. His TED Talk is worth checking.&nbsp;<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"This virtual lab will revolutionize science class | Michael Bodekaer\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/iF5-aDJOr6U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<h3>Danny Bittman<\/h3>\n<\/p>\n<p><a href=\"http:\/\/dannybittman.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Danny Bittman<\/a> is another VR artist, also a filmmaker, music composer and VR creative director who develops tools like Google Tilt Brush. His VR art is centered around seizing and controlling dreams.<\/p>\n<h3>To sum up,<\/h3>\n<p>It doesn&#8217;t matter if we are communicating online or in person, face-to-face communication is always at the top of our preference. As technology continuously develops, all the barriers will eventually be taken down. Influencers will have a more personal role to play by creating real-time content that consumers can reach out and touch.&nbsp;<\/p>\n<p>And that is the next big step in the influencer marketing revolution. The companies that currently explore to leverage technology to provide tangible value to their consumers\u2019 lives take this big step. <\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interacting with influencers from the digital realm rather than the real-world, may sound like a sci-fi movie scenario, but in fact, this is where the influencer marketing heading with ultra-speed or is it already there? The answer is YES. Virtual and Augmented Reality is the future of influencer marketing. VR and AR are becoming mainstream [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[253,249],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How VR and AR are revolutionizing Influencer Marketing - Keepface.com<\/title>\n<meta name=\"description\" content=\"VR and AR are becoming mainstream media faster than you realize. 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