{"id":6283,"date":"2021-01-17T18:55:26","date_gmt":"2021-01-17T14:55:26","guid":{"rendered":"https:\/\/keepface.com\/site\/?p=6283"},"modified":"2021-01-17T23:13:57","modified_gmt":"2021-01-17T19:13:57","slug":"3-main-to-win-the-battle-of-influencer-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/keepface.com\/site\/en\/3-main-to-win-the-battle-of-influencer-marketing-campaigns\/","title":{"rendered":"3 Main Tips to Win the Battle of Influencer Marketing Campaigns"},"content":{"rendered":"[vc_row][vc_column][wgl_custom_text font_size=”20″]As influencers continue to be a hot topic on social media, influencer marketing is becoming more and more popular. Thus, we start seeing more sponsored posts in our feed every day, and that doesn’t show any signs of slowing down. COVID-19 lockdowns have been quite devastating for many industries, however, coronavirus seems to fuel the fire for influencer marketing. In fact, <\/span>63% of marketers<\/span><\/a> plan to increase their influencer marketing budgets during 2021. Based on data from Mediakix, Business Insider estimates that brands are expected to spend up to <\/span>$ 15 billion on influencer marketing <\/span><\/a>by 2022.<\/span><\/p>\n

According to Mediakix, 89% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels.<\/span><\/p>\n

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When we take the influencers’ impact on the consumers’ purchasing habits on the one hand, and the influencer marketing statistics which I mentioned above, on the other hand, we can straightforwardly claim that influencer marketing is the best of the effective marketing strategies. However, when it is used wrongly, it not only damages the brands’ online presence but also its reputation.\u00a0<\/span><\/p>\n

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So as you see, influencer marketing is sensitive. It isn\u2019t just about finding someone with an audience and offering them money so they can say good things about you. When you start your influencer marketing campaign, you should take some steps and avoid taking some. What are the secrets of successful influencer marketing campaigns? What should brands pay attention to during their campaigns? In this blog, we’ll generally talk about\u00a0you need to consider to avoid your brand becoming a loser and make your bank account look like a phone number.<\/p>\n

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1. What are you trying to achieve from an influencer marketing campaign?<\/strong><\/h2>\n[\/wgl_custom_text][vc_empty_space][vc_single_image image=”6284″ img_size=”large”][vc_empty_space][wgl_custom_text font_size=”20″]\n

Are you building awareness about an upcoming product, creating buzz about services, increasing social engagement, or driving clicks to your website?<\/span><\/p>\n

It’s important to set up specific goals before starting a campaign(in fact, the first and foremost thing you should do) because it is like a guideline for tracking and measuring success throughout the campaign.\u00a0 Also, these goals assist you to ensure that influencers are on the same page with your brand.<\/span><\/p>\n

Brands must be as clear as day in their campaign goals. Clear and brief influencer marketing goals are crucial to a successful influencer campaign. Your campaign goals can be various and specific for your brand. However, in influencer marketing, the campaign should target at least one of these three goals:\u00a0<\/span><\/p>\n

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