{"id":6452,"date":"2021-02-24T19:31:18","date_gmt":"2021-02-24T15:31:18","guid":{"rendered":"https:\/\/keepface.com\/site\/?p=6452"},"modified":"2021-02-24T20:08:15","modified_gmt":"2021-02-24T16:08:15","slug":"why-influencer-marketing-is-great-for-your-seo","status":"publish","type":"post","link":"https:\/\/keepface.com\/site\/en\/why-influencer-marketing-is-great-for-your-seo\/","title":{"rendered":"Why Influencer Marketing Is Great for Your SEO?"},"content":{"rendered":"[vc_row][vc_column][wgl_custom_text font_size=&#8221;20&#8243;]Back then, as the importance of social media increased, SEO experts started to look at social media as the new SEO. As a result, Influencer marketing and SEO become tightly related to each other. Nowadays, they work together to encourage customers to take the steps along the purchase funnel.<\/p>\n<p>&nbsp;<\/p>\n<p>SEO (Search Engine Optimization) is the art of ranking high on a search engine in the unpaid section, also known as the organic listings. SEO is a way to help Google and other search engines find you so that you can show up in search results.<\/p>\n<p>&nbsp;<\/p>\n<p>According to Econsultancy, <a href=\"https:\/\/econsultancy.com\/82-percent-searchers-choose-familiar-brand-search\/\">82<\/a> percent of consumers who search on Google click on the results of brands they are familiar with more than they don&#8217;t. It means that the content that consumers see in their social media feed determines their search queries.<\/p>\n<p>&nbsp;<\/p>\n<p>So in this blog, we are writing about the reasons why you should leverage your influencer marketing to improve your SEO.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Influencer Marketing Can Help You Build Backlinks<\/strong><\/h2>\n[\/wgl_custom_text][vc_single_image image=&#8221;6457&#8243; img_size=&#8221;large&#8221;][vc_empty_space][wgl_custom_text font_size=&#8221;20&#8243;]<span style=\"font-weight: 400;\">Inbound links can increase your domain authority and thus your rankings and traffic. As you know backlinks are a crucial piece of any SEO strategy.\u00a0 The quality of your link profile has a tremendous impact on your SEO.\u00a0 <\/span><a href=\"https:\/\/moz.com\/search-ranking-factors\"><span style=\"font-weight: 400;\">According to Moz<\/span><\/a><span style=\"font-weight: 400;\">, the authority and quality of sites that link to you are among the top SEO factors. It means that you\u2019ll need to get links from high-authority domains relevant to your site. However, it is not easy most of the time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here is the solution. Working with influencers is a great opportunity to create better and the most important natural inbound links for your website. For example, let&#8217;s say you ask influencers to share your links on organic and rich content. In Search engines, that kind of mention is considered high-quality. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When these influencers create content and link to you, this creates a high-quality backlink for your site. As a result, this will improve your search rankings. When an influencer shares content their audience tends to share too. Consequently, you earn a new inbound link with each share, which will improve the diversity of your link profile and popularity. <\/span><span style=\"font-weight: 400;\">In either, Influencer marketing simply increases your efforts to build a quality link profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Influencer Marketing Improves Brand Awareness and Engagement<\/strong><\/h2>\n[\/wgl_custom_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;6456&#8243; img_size=&#8221;large&#8221;][vc_empty_space][wgl_custom_text font_size=&#8221;20&#8243;]<span style=\"font-weight: 400;\">It is clear that a lack of consumer engagement will have a negative effect on your search rankings. The more you engage your target audience, the more traffic you will see on your website. Influencers can be the key to increasing your engagement rates, thereby increasing the visibility of the brand.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Brand awareness is one of the main reasons why marketers use influencer marketing. Influencer recommendations are noticed and taken into consideration by their followers so easily and due to influencers&#8217; high followers, they have great power to increase brand exposure by reaching a large number of people in one post. <\/span><span style=\"font-weight: 400;\">Brand content posted by influencers will get their followers talking and sharing about you. What better way is there to rise through the ranks?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Influencers Provide Intriguing and Fresh Content<\/strong><\/h2>\n[\/wgl_custom_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;6455&#8243; img_size=&#8221;large&#8221;][vc_empty_space][wgl_custom_text font_size=&#8221;20&#8243;]<span style=\"font-weight: 400;\">Content creation is an important part of improving search rankings. Search engines take into account the content quality, keyword usage, content readability, the quantity and quality of social shares to determine rankings. Ultimately, the amount of unique content you create affects where your brand ranks in search results. So creating unique and interesting content for attracting your target audience is a must.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The problem is that even the most experienced marketers can run out of content ideas. This is where influencer marketing can help you. Influencers will add a new sound to your content marketing campaigns with new ideas. Influencers can help you create content for your site and create sponsored content on your behalf. In some cases, influencers also encourage your target audience to create their content with branded hashtags.\u00a0<\/span>[\/wgl_custom_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][wgl_custom_text font_size=&#8221;20&#8243;]Back then, as the importance of social media increased, SEO experts started to look at social media as the new SEO. As a result, Influencer marketing and SEO become tightly related to each other. Nowadays, they work together to encourage customers to take the steps along the purchase funnel. &nbsp; SEO (Search Engine Optimization) [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":6458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[263,253,22],"tags":[5,548,175],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Influencer Marketing Is Great for Your SEO? - Keepface<\/title>\n<meta name=\"description\" content=\"SEO experts started to look at social media as the new SEO. As a result, Influencer marketing and SEO become tightly related to each other\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keepface.com\/site\/en\/why-influencer-marketing-is-great-for-your-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Influencer Marketing Is Great for Your SEO? - Keepface\" \/>\n<meta property=\"og:description\" content=\"SEO experts started to look at social media as the new SEO. As a result, Influencer marketing and SEO become tightly related to each other\" \/>\n<meta property=\"og:url\" content=\"https:\/\/keepface.com\/site\/en\/why-influencer-marketing-is-great-for-your-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Keepface\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/keepface.global\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-24T15:31:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-24T16:08:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/keepface.com\/site\/wp-content\/uploads\/2021\/02\/Why-Influencer-Marketing-Is-Great-for-Your-SEO--scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1708\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@keepface_global\" \/>\n<meta name=\"twitter:site\" content=\"@keepface_global\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lamiya Babazade\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"http:\/\/keepface.com\/site\/#organization\",\"name\":\"Keepface\",\"url\":\"http:\/\/keepface.com\/site\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/keepface.global\",\"https:\/\/www.instagram.com\/keepface\",\"https:\/\/www.linkedin.com\/company\/keepface\/\",\"https:\/\/twitter.com\/keepface_global\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/keepface.com\/site\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/i1.wp.com\/keepface.com\/site\/wp-content\/uploads\/2019\/05\/keepface-logo-s.png?fit=960%2C960&ssl=1\",\"contentUrl\":\"https:\/\/i1.wp.com\/keepface.com\/site\/wp-content\/uploads\/2019\/05\/keepface-logo-s.png?fit=960%2C960&ssl=1\",\"width\":960,\"height\":960,\"caption\":\"Keepface\"},\"image\":{\"@id\":\"http:\/\/keepface.com\/site\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/keepface.com\/site\/#website\",\"url\":\"http:\/\/keepface.com\/site\/\",\"name\":\"Keepface\",\"description\":\"Orchestrating social buzz!\",\"publisher\":{\"@id\":\"http:\/\/keepface.com\/site\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/keepface.com\/site\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/keepface.com\/site\/en\/why-influencer-marketing-is-great-for-your-seo\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/i2.wp.com\/keepface.com\/site\/wp-content\/uploads\/2021\/02\/Why-Influencer-Marketing-Is-Great-for-Your-SEO--scaled.jpg?fit=2560%2C1708&ssl=1\",\"contentUrl\":\"https:\/\/i2.wp.com\/keepface.com\/site\/wp-content\/uploads\/2021\/02\/Why-Influencer-Marketing-Is-Great-for-Your-SEO--scaled.jpg?fit=2560%2C1708&ssl=1\",\"width\":2560,\"height\":1708,\"caption\":\"Why Influencer Marketing Is Great for Your SEO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/keepface.com\/site\/en\/why-influencer-marketing-is-great-for-your-seo\/#webpage\",\"url\":\"https:\/\/keepface.com\/site\/en\/why-influencer-marketing-is-great-for-your-seo\/\",\"name\":\"Why Influencer Marketing Is Great for Your SEO? - Keepface\",\"isPartOf\":{\"@id\":\"http:\/\/keepface.com\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/keepface.com\/site\/en\/why-influencer-marketing-is-great-for-your-seo\/#primaryimage\"},\"datePublished\":\"2021-02-24T15:31:18+00:00\",\"dateModified\":\"2021-02-24T16:08:15+00:00\",\"description\":\"SEO experts started to look at social media as the new SEO. 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