{"id":6628,"date":"2021-03-28T19:02:27","date_gmt":"2021-03-28T15:02:27","guid":{"rendered":"https:\/\/keepface.com\/site\/?p=6628"},"modified":"2021-03-28T19:02:28","modified_gmt":"2021-03-28T15:02:28","slug":"quick-look-back-at-the-history-of-influencer-marketing","status":"publish","type":"post","link":"https:\/\/keepface.com\/site\/en\/quick-look-back-at-the-history-of-influencer-marketing\/","title":{"rendered":"Quick Look Back at the History of Influencer Marketing"},"content":{"rendered":"\n<p>If\u00a0 we don\u2019t take into consideration today&#8217;s fuss about influencer marketing strategies and take a look at the history we will see that influencer marketing has even started before the creation of social media. The definition of the \u201cinfluencer\u201d is <em>a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media. <\/em>Clear message and easy to understand but is it? Can anybody be an influencer?\u00a0<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1>What makes a Person an Influencer<\/h1>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Beautiful minds inspire others.<\/strong> Just think, do we like influencers just because we want to be like them?&nbsp; The answer is&nbsp; yes for some of us, but for the rest of us, we value the effort they put in their work. The influencers inspire us to be the best version of ourselves, do the right thing in every condition and keep pushing our boundaries.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>The influencers take action deliberately.<\/strong> They don\u2019t have magic sticks which make all of their dreams come true. They build their name bit by bit. No matter if we call them content creators, mentors, guides, experts or anything like that, they all serve to the same purpose. Creating the impact they were aiming for is their solemn duty.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Honesty saves everyone\u2019s time.<\/strong> Indeed it does. Would you rely on someone who lies to you? Possibly there isn\u2019t any worse thing for&nbsp; an influencer to tell a lie and get caught. Because once it happens that influencer\u2019s credibility flies out of the window and it\u2019s unlikely to repair again. The reputation is the essence of the influencer\u2019s ability to influence.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This is not a controversial matter, whether or not you have a great thought or actions, if you have people who think like you, in another word if they can relate with you, these people will follow you. However was this always like that? Let\u2019s have a look at the dusty pages of history.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1>The Blonde Bombshell was on Duty<\/h1>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Marilyn and N\u00b05 (30&quot; version) \u2013 Inside CHANEL\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/r6AtDQZ8K28?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The Blonde Bombshell, Marilyn Monroe skyrocketed the sales of Chanel \u21165. In April 1952, Marilyn Monroe appeared for the first time on the cover of Life Magazine, and the article mentions her answer to the question, &#8220;What do you wear to bed?&#8221; and her reply, &#8220;a few drops of Chanel \u21165&#8221;.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Now when we see one or another celebrity praise a perfume it\u2019s quite normal, but Marilyn Monroe was the <strong>first celebrity who was endorsing a perfume. <\/strong>Chanel \u21165 is the most famous and best selling perfume but the popularity of the icon escalated in the twinkling of an eye.&nbsp;<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>After that brands discovered the way to use the power of popularity and public images of the celebrities they use it unceasingly. That was easier to entice potential customers with the personalization of celebrities\u2019 looks and their ways of living.&nbsp;<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1>A Long Way from Down to the Top<\/h1>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Have you heard about Nancy Green? She was one of the first African American models in history to become the face of a popular food product. She didn\u2019t have a beautiful body to show off, we can\u2019t call her a scholar because she was\u2019t. Nancy was a slave, then nanny and cook finally an influencer who fight against the racial discrimination.&nbsp;<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In 1889 Nancy Green was hired to promote a brand called \u201cAunt Jemima\u201d. The product itself was out of ordinary for its time, self-rising pancake flour with a Black woman&#8217;s face on the box&nbsp; made an instant hit across the country. If we look at the 21st century\u2019s individual\u2019s perspective, yes the design may seem racial and stereotypical nevertheless it was innovative for the 1880s. Green made the big chunk of money while working for the brand for 33 years until her unexpected death. Moreover she became one of the most influential advocates who spoke out against poverty and equal rights.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1>\u201cBecause They\u2019re Worth It\u201d<\/h1>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"L&#039;Or\u00e9al Paris Celebrates 50 Years of Women&#039;s Worth\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/NXZhzeTfkCI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you go out and ask a random person who is the second person did a revolutionary act in any case for the first time, it would be doubtful that you will find the right answer. However, we know our pioneers. In 1971, when women didn&#8217;t even have a voice over the product specifically manufactured for them, L\u2019Or\u00e9al made something groundbreaking. Those days were special for the women&#8217;s rights movement&nbsp; but still advertising controlled by men and women were completely left out.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201cBecause I\u2019m Worth It\u201d said brand ambassador Joanne Dusseau for the first time and it changed the views of women forever. Some sources claim that L\u2019Or\u00e9al came up with this tagline because they wanted to beat their competitor Clairol and encourage women to spend more money on their product. Well, it worked. Because in the 70s almost every commercial featured male actors and showed their perspectives. If you take a look at Clairol\u2019s ads in the 1970s you will see women with a male voiceover. However in the L&#8217;Or\u00e9al advertisement we see a woman who narrates that she&nbsp; bought&nbsp; a premium beauty product for the first time just for herself. The tagline slightly changed over the course of history and evolved its latest form, \u201c Because You\u2019re Worth It\u201d. Yet no matter how you comprehend it the slogan has been translated into 40 languages and it gave women confidence when they didn\u2019t use to feel they are worth it. L\u2019Or\u00e9al didn\u2019t just became the pioneer in feminist advertising, more importantly it influenced the women\u2019s outlooks about themselves.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It doesn\u2019t matter who was the first influencer or when&nbsp; exactly influencing has started. What we are making of it is the thing we need to focus on and thrive. Try to be a better influential leader to relate and impact others in a deep and sincere way.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If\u00a0 we don\u2019t take into consideration today&#8217;s fuss about influencer marketing strategies and take a look at the history we will see that influencer marketing has even started before the creation of social media. The definition of the \u201cinfluencer\u201d is a person with the ability to influence potential buyers of a product or service by [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":6629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[253,22,23],"tags":[578,5],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quick Look Back at the History of Influencer Marketing<\/title>\n<meta name=\"description\" content=\"The definition of the \u201cinfluencer\u201d is a person with the ability to influence consumers by recommending the items on social media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keepface.com\/site\/en\/quick-look-back-at-the-history-of-influencer-marketing\/\" \/>\n<meta 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