{"id":7010,"date":"2021-12-14T09:28:31","date_gmt":"2021-12-14T05:28:31","guid":{"rendered":"https:\/\/keepface.com\/site\/?p=7010"},"modified":"2021-12-14T09:28:33","modified_gmt":"2021-12-14T05:28:33","slug":"5-benefits-influencer-marketing-can-offer-to-your-business","status":"publish","type":"post","link":"https:\/\/keepface.com\/site\/en\/5-benefits-influencer-marketing-can-offer-to-your-business\/","title":{"rendered":"5 Benefits Influencer Marketing Can Offer to Your Business"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Today\u2019s marketing landscape is highly varied and full of options. Companies and businesses are straining to keep up with trends and figure out what marketing investments actually move the needle. Sometimes they succeed, but many times they waste precious time, energy, and resources.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There\u2019s a better way: the rise of influencer marketing has made available a highly profitable marketing strategy that, when done right, can significantly change the way your business finds and connects with its audience.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3><strong>What is Influencer Marketing?<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201c<a href=\"https:\/\/online.maryville.edu\/blog\/benefits-of-influencer-marketing\/\">Influencer marketing<\/a>\u201d refers to enlisting influencers, individuals who have curated a social media following within a particular niche or interest commonality, to market your brand or product(s).<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4><strong>The Benefits of Working with Influencers to Market Your Business<\/strong><\/h4>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/i2.wp.com\/keepface.com\/site\/wp-content\/uploads\/2021\/12\/pexels-photo-6953929.jpeg?resize=1024%2C682&#038;ssl=1\" alt=\"\" class=\"wp-image-7014\" srcset=\"https:\/\/i2.wp.com\/keepface.com\/site\/wp-content\/uploads\/2021\/12\/pexels-photo-6953929.jpeg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i2.wp.com\/keepface.com\/site\/wp-content\/uploads\/2021\/12\/pexels-photo-6953929.jpeg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i2.wp.com\/keepface.com\/site\/wp-content\/uploads\/2021\/12\/pexels-photo-6953929.jpeg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i2.wp.com\/keepface.com\/site\/wp-content\/uploads\/2021\/12\/pexels-photo-6953929.jpeg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i2.wp.com\/keepface.com\/site\/wp-content\/uploads\/2021\/12\/pexels-photo-6953929.jpeg?w=1880&amp;ssl=1 1880w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Including influencer marketing in your business\u2019s marketing mix can be a lucrative strategy for optimizing your marketing efforts. Influencer marketing has been shown to create several strong advantages for companies that do it well:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>Influencer marketing boasts a <strong>strong return on investment<\/strong>. Studies and figures estimate that influencer marketing can yield a return of $5 or more for every dollar spent. This figure also has the potential to be increased substantially because unlike other forms of marketing, influencers often accept compensation in the form of product discounts, samples, and reciprocal promotion outside of monetary compensation.<\/li><li>Influencer marketing can yield <strong>higher quality leads<\/strong> and customers than other marketing channels. This is thanks to the deep, cultivated relationships influencers develop with their audiences that make consumers more likely to readily accept and engage with brands or products influencers recommend. This can lower customer acquisition cost, shorten onboarding time and resources, or increase revenue per customer when using influencer marketing to source leads.<\/li><li>Influencer marketing garners significantly <strong>higher social media engagement<\/strong> than in-house social media content. Social media engagement makes up a significant portion of average consumers\u2019 time and influence, especially in younger audiences. Because influencers are experts in social media engagement, using influencer marketing can help your business thrive in this playing field much more quickly and efficiently than trying to develop your social media marketing game in-house.<\/li><li>Influencer marketing can help you <strong>broadcast data-driven stories<\/strong>. Using <a href=\"https:\/\/onlinemasters.ohio.edu\/blog\/storytelling-with-data\/\">data to tell a story<\/a> or share a compelling message is vital to many marketing efforts. Doing this well requires creativity, narrative mastery, and aesthetic appeal. Influencers work in these currencies already, and rely on their talent for storytelling and creating compelling content to be successful. This makes influencers a huge asset when crafting a campaign &#8211; especially one that relies on data or using data points to convey a message.<\/li><li>Influencer marketing can <strong>keep your company in front of trends<\/strong>. Engaging in influencer marketing requires engaging with the trends influencing your markets. Influencers can provide a huge asset for your company or business because they expose you to the heart of emerging trends. Engaging influencers to market your brand gets your company closer to the epicenter of your market and can also provide critical insight into what trends may emerge in the near future.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3><strong>Tips for Getting Started<\/strong><\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/i2.wp.com\/keepface.com\/site\/wp-content\/uploads\/2021\/12\/pexels-photo-796602.jpeg?resize=1024%2C682&#038;ssl=1\" alt=\"\" class=\"wp-image-7015\" srcset=\"https:\/\/i2.wp.com\/keepface.com\/site\/wp-content\/uploads\/2021\/12\/pexels-photo-796602.jpeg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i2.wp.com\/keepface.com\/site\/wp-content\/uploads\/2021\/12\/pexels-photo-796602.jpeg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i2.wp.com\/keepface.com\/site\/wp-content\/uploads\/2021\/12\/pexels-photo-796602.jpeg?resize=768%2C511&amp;ssl=1 768w, https:\/\/i2.wp.com\/keepface.com\/site\/wp-content\/uploads\/2021\/12\/pexels-photo-796602.jpeg?resize=1536%2C1023&amp;ssl=1 1536w, https:\/\/i2.wp.com\/keepface.com\/site\/wp-content\/uploads\/2021\/12\/pexels-photo-796602.jpeg?w=1880&amp;ssl=1 1880w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If your business or company is interested in employing influencer marketing, here are a few tips for how to move forward:<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4><strong>Look at Existing Influencer Campaigns in Your Vertical or Industry<\/strong>&nbsp;<\/h4>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Take a look at what your competitors are doing. Look at best practice for similar verticals. Gain an understanding of what\u2019s already being done and how your company might either emulate or improve on current trends.<\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4><strong>Identify the Market or Market Segments You\u2019d Like to Reach<\/strong>&nbsp;<\/h4>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Influencer marketing can be hugely varied but tends to center on particular demographics more strongly than others. It\u2019s important to define the possible ages, geographic locations, gender(s), interests, and other identifying features of markets you\u2019d like to reach. Make sure the influencers you might engage have active audiences that match the needs of your business.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4><strong>Gather and Then Refine a List of Potential Influencers<\/strong>&nbsp;<\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Do your research and prospect a wish list of promising influencers whose content, storytelling, and personality might fit well with your brand, before making contact. This will help you craft your pitch and have a better idea of what your business needs are so that you and any influencers you speak with can more quickly gauge a good fit.<\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4><strong>Create a Clear Project and Proposal<\/strong>&nbsp;<\/h4>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Working with influencers should be navigated intelligently and strategically just like any other type of marketing. Thinking through your objectives, assets, timeline, strategy, and deliverables will make the experience much easier and more profitable for everyone involved when you decide to engage an influencer to help you with your marketing.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4><strong>Test First<\/strong>&nbsp;<\/h4>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/i0.wp.com\/keepface.com\/site\/wp-content\/uploads\/2021\/12\/pexels-photo-461077.jpeg?resize=1024%2C682&#038;ssl=1\" alt=\"\" class=\"wp-image-7019\" srcset=\"https:\/\/i0.wp.com\/keepface.com\/site\/wp-content\/uploads\/2021\/12\/pexels-photo-461077.jpeg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/keepface.com\/site\/wp-content\/uploads\/2021\/12\/pexels-photo-461077.jpeg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/keepface.com\/site\/wp-content\/uploads\/2021\/12\/pexels-photo-461077.jpeg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/keepface.com\/site\/wp-content\/uploads\/2021\/12\/pexels-photo-461077.jpeg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/keepface.com\/site\/wp-content\/uploads\/2021\/12\/pexels-photo-461077.jpeg?w=1880&amp;ssl=1 1880w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Not sure if influencer marketing is a good fit? Unlike some more traditional forms of advertising, influencer marketing can be tested and tweaked using modest resources and can provide a low-threshold alternative to other marketing channels that make it easily accessible for a range of business types.<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Whatever your business\u2019s size, needs, or industry, influencer marketing could prove a highly lucrative marketing strategy and create significant gains and growth if done right. Now is the time to explore what difference influencer marketing might make for you.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s marketing landscape is highly varied and full of options. Companies and businesses are straining to keep up with trends and figure out what marketing investments actually move the needle. Sometimes they succeed, but many times they waste precious time, energy, and resources.&nbsp; There\u2019s a better way: the rise of influencer marketing has made available [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":7013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[608,22],"tags":[165,398,5],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Benefits Influencer Marketing Can Offer to Your Business<\/title>\n<meta name=\"description\" content=\"Working with influencers should be navigated intelligently and strategically just like any other type of marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keepface.com\/site\/en\/5-benefits-influencer-marketing-can-offer-to-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Benefits Influencer Marketing Can Offer to Your Business\" \/>\n<meta property=\"og:description\" content=\"Working with influencers should be navigated intelligently and strategically just like any other type of marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/keepface.com\/site\/en\/5-benefits-influencer-marketing-can-offer-to-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Keepface\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/keepface.global\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-14T05:28:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-14T05:28:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/keepface.com\/site\/wp-content\/uploads\/2021\/12\/pexels-photo-7681683.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1880\" \/>\n\t<meta property=\"og:image:height\" content=\"1254\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@keepface_global\" \/>\n<meta name=\"twitter:site\" content=\"@keepface_global\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guest Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"http:\/\/keepface.com\/site\/#organization\",\"name\":\"Keepface\",\"url\":\"http:\/\/keepface.com\/site\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/keepface.global\",\"https:\/\/www.instagram.com\/keepface\",\"https:\/\/www.linkedin.com\/company\/keepface\/\",\"https:\/\/twitter.com\/keepface_global\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/keepface.com\/site\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/i1.wp.com\/keepface.com\/site\/wp-content\/uploads\/2019\/05\/keepface-logo-s.png?fit=960%2C960&ssl=1\",\"contentUrl\":\"https:\/\/i1.wp.com\/keepface.com\/site\/wp-content\/uploads\/2019\/05\/keepface-logo-s.png?fit=960%2C960&ssl=1\",\"width\":960,\"height\":960,\"caption\":\"Keepface\"},\"image\":{\"@id\":\"http:\/\/keepface.com\/site\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/keepface.com\/site\/#website\",\"url\":\"http:\/\/keepface.com\/site\/\",\"name\":\"Keepface\",\"description\":\"Orchestrating social buzz!\",\"publisher\":{\"@id\":\"http:\/\/keepface.com\/site\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/keepface.com\/site\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/keepface.com\/site\/en\/5-benefits-influencer-marketing-can-offer-to-your-business\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/i1.wp.com\/keepface.com\/site\/wp-content\/uploads\/2021\/12\/pexels-photo-7681683.jpeg?fit=1880%2C1254&ssl=1\",\"contentUrl\":\"https:\/\/i1.wp.com\/keepface.com\/site\/wp-content\/uploads\/2021\/12\/pexels-photo-7681683.jpeg?fit=1880%2C1254&ssl=1\",\"width\":1880,\"height\":1254,\"caption\":\"woman and computer\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/keepface.com\/site\/en\/5-benefits-influencer-marketing-can-offer-to-your-business\/#webpage\",\"url\":\"https:\/\/keepface.com\/site\/en\/5-benefits-influencer-marketing-can-offer-to-your-business\/\",\"name\":\"5 Benefits Influencer Marketing Can Offer to Your Business\",\"isPartOf\":{\"@id\":\"http:\/\/keepface.com\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/keepface.com\/site\/en\/5-benefits-influencer-marketing-can-offer-to-your-business\/#primaryimage\"},\"datePublished\":\"2021-12-14T05:28:31+00:00\",\"dateModified\":\"2021-12-14T05:28:33+00:00\",\"description\":\"Working with influencers should be navigated intelligently and strategically just like any other type of marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/keepface.com\/site\/en\/5-benefits-influencer-marketing-can-offer-to-your-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/keepface.com\/site\/en\/5-benefits-influencer-marketing-can-offer-to-your-business\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/keepface.com\/site\/en\/5-benefits-influencer-marketing-can-offer-to-your-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/keepface.com\/site\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Benefits Influencer Marketing Can Offer to Your Business\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/keepface.com\/site\/en\/5-benefits-influencer-marketing-can-offer-to-your-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/keepface.com\/site\/en\/5-benefits-influencer-marketing-can-offer-to-your-business\/#webpage\"},\"author\":{\"@id\":\"http:\/\/keepface.com\/site\/#\/schema\/person\/04333961ba6cc551a50d9029b69ff6f2\"},\"headline\":\"5 Benefits Influencer Marketing Can Offer to Your Business\",\"datePublished\":\"2021-12-14T05:28:31+00:00\",\"dateModified\":\"2021-12-14T05:28:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/keepface.com\/site\/en\/5-benefits-influencer-marketing-can-offer-to-your-business\/#webpage\"},\"wordCount\":869,\"commentCount\":1,\"publisher\":{\"@id\":\"http:\/\/keepface.com\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/keepface.com\/site\/en\/5-benefits-influencer-marketing-can-offer-to-your-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i1.wp.com\/keepface.com\/site\/wp-content\/uploads\/2021\/12\/pexels-photo-7681683.jpeg?fit=1880%2C1254&ssl=1\",\"keywords\":[\"business\",\"content marketing\",\"influencer marketing\"],\"articleSection\":[\"Business\",\"Influencer marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/keepface.com\/site\/en\/5-benefits-influencer-marketing-can-offer-to-your-business\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/keepface.com\/site\/#\/schema\/person\/04333961ba6cc551a50d9029b69ff6f2\",\"name\":\"Guest Writer\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/keepface.com\/site\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4181a20a739d279310f05f7e333e7014?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4181a20a739d279310f05f7e333e7014?s=96&r=g\",\"caption\":\"Guest Writer\"},\"url\":\"https:\/\/keepface.com\/site\/author\/guest\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Benefits Influencer Marketing Can Offer to Your Business","description":"Working with influencers should be navigated intelligently and strategically just like any other type of marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/keepface.com\/site\/en\/5-benefits-influencer-marketing-can-offer-to-your-business\/","og_locale":"en_US","og_type":"article","og_title":"5 Benefits Influencer Marketing Can Offer to Your Business","og_description":"Working with influencers should be navigated intelligently and strategically just like any other type of marketing.","og_url":"https:\/\/keepface.com\/site\/en\/5-benefits-influencer-marketing-can-offer-to-your-business\/","og_site_name":"Keepface","article_publisher":"https:\/\/www.facebook.com\/keepface.global","article_published_time":"2021-12-14T05:28:31+00:00","article_modified_time":"2021-12-14T05:28:33+00:00","og_image":[{"width":1880,"height":1254,"url":"https:\/\/keepface.com\/site\/wp-content\/uploads\/2021\/12\/pexels-photo-7681683.jpeg","path":"\/data\/internet\/www2\/htdocs\/site\/wp-content\/uploads\/2021\/12\/pexels-photo-7681683.jpeg","size":"full","id":7013,"alt":"woman and computer","pixels":2357520,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@keepface_global","twitter_site":"@keepface_global","twitter_misc":{"Written by":"Guest Writer","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"http:\/\/keepface.com\/site\/#organization","name":"Keepface","url":"http:\/\/keepface.com\/site\/","sameAs":["https:\/\/www.facebook.com\/keepface.global","https:\/\/www.instagram.com\/keepface","https:\/\/www.linkedin.com\/company\/keepface\/","https:\/\/twitter.com\/keepface_global"],"logo":{"@type":"ImageObject","@id":"http:\/\/keepface.com\/site\/#logo","inLanguage":"en-US","url":"https:\/\/i1.wp.com\/keepface.com\/site\/wp-content\/uploads\/2019\/05\/keepface-logo-s.png?fit=960%2C960&ssl=1","contentUrl":"https:\/\/i1.wp.com\/keepface.com\/site\/wp-content\/uploads\/2019\/05\/keepface-logo-s.png?fit=960%2C960&ssl=1","width":960,"height":960,"caption":"Keepface"},"image":{"@id":"http:\/\/keepface.com\/site\/#logo"}},{"@type":"WebSite","@id":"http:\/\/keepface.com\/site\/#website","url":"http:\/\/keepface.com\/site\/","name":"Keepface","description":"Orchestrating social buzz!","publisher":{"@id":"http:\/\/keepface.com\/site\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/keepface.com\/site\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/keepface.com\/site\/en\/5-benefits-influencer-marketing-can-offer-to-your-business\/#primaryimage","inLanguage":"en-US","url":"https:\/\/i1.wp.com\/keepface.com\/site\/wp-content\/uploads\/2021\/12\/pexels-photo-7681683.jpeg?fit=1880%2C1254&ssl=1","contentUrl":"https:\/\/i1.wp.com\/keepface.com\/site\/wp-content\/uploads\/2021\/12\/pexels-photo-7681683.jpeg?fit=1880%2C1254&ssl=1","width":1880,"height":1254,"caption":"woman and computer"},{"@type":"WebPage","@id":"https:\/\/keepface.com\/site\/en\/5-benefits-influencer-marketing-can-offer-to-your-business\/#webpage","url":"https:\/\/keepface.com\/site\/en\/5-benefits-influencer-marketing-can-offer-to-your-business\/","name":"5 Benefits Influencer Marketing Can Offer to Your Business","isPartOf":{"@id":"http:\/\/keepface.com\/site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/keepface.com\/site\/en\/5-benefits-influencer-marketing-can-offer-to-your-business\/#primaryimage"},"datePublished":"2021-12-14T05:28:31+00:00","dateModified":"2021-12-14T05:28:33+00:00","description":"Working with influencers should be navigated intelligently and strategically just like any other type of marketing.","breadcrumb":{"@id":"https:\/\/keepface.com\/site\/en\/5-benefits-influencer-marketing-can-offer-to-your-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/keepface.com\/site\/en\/5-benefits-influencer-marketing-can-offer-to-your-business\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/keepface.com\/site\/en\/5-benefits-influencer-marketing-can-offer-to-your-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/keepface.com\/site\/en\/blog\/"},{"@type":"ListItem","position":2,"name":"5 Benefits Influencer Marketing Can Offer to Your Business"}]},{"@type":"Article","@id":"https:\/\/keepface.com\/site\/en\/5-benefits-influencer-marketing-can-offer-to-your-business\/#article","isPartOf":{"@id":"https:\/\/keepface.com\/site\/en\/5-benefits-influencer-marketing-can-offer-to-your-business\/#webpage"},"author":{"@id":"http:\/\/keepface.com\/site\/#\/schema\/person\/04333961ba6cc551a50d9029b69ff6f2"},"headline":"5 Benefits Influencer Marketing Can Offer to Your Business","datePublished":"2021-12-14T05:28:31+00:00","dateModified":"2021-12-14T05:28:33+00:00","mainEntityOfPage":{"@id":"https:\/\/keepface.com\/site\/en\/5-benefits-influencer-marketing-can-offer-to-your-business\/#webpage"},"wordCount":869,"commentCount":1,"publisher":{"@id":"http:\/\/keepface.com\/site\/#organization"},"image":{"@id":"https:\/\/keepface.com\/site\/en\/5-benefits-influencer-marketing-can-offer-to-your-business\/#primaryimage"},"thumbnailUrl":"https:\/\/i1.wp.com\/keepface.com\/site\/wp-content\/uploads\/2021\/12\/pexels-photo-7681683.jpeg?fit=1880%2C1254&ssl=1","keywords":["business","content marketing","influencer marketing"],"articleSection":["Business","Influencer marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/keepface.com\/site\/en\/5-benefits-influencer-marketing-can-offer-to-your-business\/#respond"]}]},{"@type":"Person","@id":"http:\/\/keepface.com\/site\/#\/schema\/person\/04333961ba6cc551a50d9029b69ff6f2","name":"Guest Writer","image":{"@type":"ImageObject","@id":"http:\/\/keepface.com\/site\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/4181a20a739d279310f05f7e333e7014?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4181a20a739d279310f05f7e333e7014?s=96&r=g","caption":"Guest Writer"},"url":"https:\/\/keepface.com\/site\/author\/guest\/"}]}},"jetpack_featured_media_url":"https:\/\/i1.wp.com\/keepface.com\/site\/wp-content\/uploads\/2021\/12\/pexels-photo-7681683.jpeg?fit=1880%2C1254&ssl=1","_links":{"self":[{"href":"https:\/\/keepface.com\/site\/wp-json\/wp\/v2\/posts\/7010"}],"collection":[{"href":"https:\/\/keepface.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keepface.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keepface.com\/site\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/keepface.com\/site\/wp-json\/wp\/v2\/comments?post=7010"}],"version-history":[{"count":7,"href":"https:\/\/keepface.com\/site\/wp-json\/wp\/v2\/posts\/7010\/revisions"}],"predecessor-version":[{"id":7022,"href":"https:\/\/keepface.com\/site\/wp-json\/wp\/v2\/posts\/7010\/revisions\/7022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/keepface.com\/site\/wp-json\/wp\/v2\/media\/7013"}],"wp:attachment":[{"href":"https:\/\/keepface.com\/site\/wp-json\/wp\/v2\/media?parent=7010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keepface.com\/site\/wp-json\/wp\/v2\/categories?post=7010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keepface.com\/site\/wp-json\/wp\/v2\/tags?post=7010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}