{"id":7218,"date":"2022-03-07T13:18:19","date_gmt":"2022-03-07T09:18:19","guid":{"rendered":"https:\/\/keepface.com\/site\/?p=7218"},"modified":"2022-03-07T14:58:20","modified_gmt":"2022-03-07T10:58:20","slug":"10-reasons-why-brochure-design-is-still-the-best-marketing-tool","status":"publish","type":"post","link":"https:\/\/keepface.com\/site\/en\/10-reasons-why-brochure-design-is-still-the-best-marketing-tool\/","title":{"rendered":"10 Reasons Why Brochure Design is Still The Best Marketing Tool"},"content":{"rendered":"\n<p>Today, most companies rely on brochures to introduce themselves and their products or service.&nbsp; The brochure is an important marketing tool that can help you in presenting your business message to customers. According to a report by the &#8220;Business Marketing Association&#8221;,&nbsp; 98% of the people who use the internet for product information end up buying something offline.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For businesses, creating your own <a href=\"https:\/\/venngage.com\/blog\/brochure-design\/\">brochure design<\/a> has never been this crucial; brochures work best in generating leads, transforming website visitors into customers, and boosting traffic on your company&#8217;s online store.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We&#8217;ve established why print media marketing is still relevant, but how?&nbsp;<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Apart from the conventional benefits of having printed leaflets\/brochures like they&#8217;re tangible, easily shareable, and offer credibility; we&#8217;ve listed down 10 reasons why brochure design is still the best marketing tool you should utilize for your business.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2><strong>Brochures Are A Future-Proof Marketing Tool<\/strong><\/h2>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Brochure as a printed media marketing can be considered as a future-proof marketing tool because print isn&#8217;t going away any time soon.&nbsp; In fact, according to NAPL&#8217;s 2011 Census of Print Publications, at least 1 billion book titles and 726 million newspapers were sold in the US alone which shows that print isn&#8217;t something we can neglect despite the rise of digital technology.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The average lifespan of a printed piece is about 2 years, meaning that businesses or organizations would need to constantly update their content or order new leaflets\/brochures once the previous stock is out.&nbsp; However, the same cannot be said for websites and social media which can be updated anytime at a minimal cost.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For this reason alone, brochures are still preferable over websites and other digital forms of marketing because customers won&#8217;t lose interest in your business if you keep on updating or refreshing your content.<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2><strong>Company Brochure Designs Are Easily Shareable<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As mentioned in the beginning, brochures are best in generating leads, turning website visitors into customers, and boosting traffic on your company&#8217;s online store.&nbsp; No matter how you put it, brochures will always be something worth passing around because they&#8217;re easily shareable with friends, colleagues, and family members by either mailing them or uploading images to social media sites.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Printed leaflets\/brochures don&#8217;t need an internet connection or password just to view their contents which makes printed marketing materials more accessible than digital forms of promotions.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Brochures don&#8217;t require batteries; no software installation is required; everything is provided &#8216;as is&#8217; when given to your friend who will appreciate having something tangible to pass around without having to worry about batteries, charging, or technical problems.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" src=\"https:\/\/lh4.googleusercontent.com\/q0FfW4-GZEhvVJfTrDEbfckLWomsANOr92yR-0OuLVRHjgiBuuJ7aE6qtF0sSZfBC2UigSv3evbW-Z3HcgrNPbHrSvonYOVzctkBW-OlCUBhfQOw6CS-HAhxXzDZb_l5pc7EUdaa\" alt=\"Venngage\" width=\"620\" height=\"992\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2><strong>A Brochure Layout Are Personalized Marketing Tools<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Since there are several types of brochure printing services available online today, you&#8217;re probably wondering how does it affect your marketing?<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Aside from an increase in brand awareness; companies are also using brochures as personalized marketing tools because they can be customized based on the target audience&#8217;s needs and preferences.&nbsp; This tactic is best used for B2B companies who need to convince potential clients by presenting their key benefits via printed material.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The average cost of customizing a brochure ranges between $250-$500 which is not bad considering that it can help boost interaction with existing customers while attracting new ones at the same time.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Printed leaflets\/brochures can be personalized based on their target audience by choosing a free design template and inserting the company&#8217;s logo, contact number, and website address to further promote its brand identity.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh4.googleusercontent.com\/IfGYuhUSR-bQRbzwiCWH7Omy_7faSH8RGVtwK8iTeF6lFJqWc6N19V9zaHOGuylL04Vvqi3IPjHl-XheHWk5c-QWK4Qh-bV_eIdIJfab-tAjKAfEj2nJIAuWFzQ-xr74HATM5Rdu\" alt=\"Venngage\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2><strong>Leaflet Design Improves Communication Effectiveness<\/strong><\/h2>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Another reason why brochures are still relevant in business marketing is that they can improve communication effectiveness between companies and customers because printed pieces offer an idea of what to expect when actually visiting the store or opening their doors for sales.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Brochures also make a good reference guide for customers who can use it while shopping which helps them decide faster whether a product is worth buying or not without having to visit the mall again.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Aside from making an impression about your company&#8217;s professionalism, brochures are also the best way to introduce employees who would be greeting customers at the store.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Customers will feel safer knowing their concerns will be heard and accordingly addressed by people who are knowledgeable about the product they&#8217;re selling because it is much better than receiving random answers from someone pretending to know about your problems.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh3.googleusercontent.com\/R3fDJ9FO7zqhQkm_ODwyqBGK0ts162_74xojLUbXmMIJ22EHaiCX1dq8i4gLoa-Kbi6p5Arecr1tpRvv0QwSVL9PF0AhJTwZJoAD8LK_dx4DFlAD7DySDse_OV9QkoM2SUn860Je\" alt=\"Venngage\"\/><\/figure>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2><strong>Brochure Design Increases User Experience<\/strong><\/h2>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>An increase in user experience is another benefit of using brochures as marketing tools for generating leads or capturing website visitors into email subscribers.&nbsp; Brochures are often used to showcase products that are available in stores whether online or offline which consequently improves customer experience because it helps them decide faster if a given item is worth buying or not.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Need to get your hands on some kick-ass <a href=\"https:\/\/venngage.com\/blog\/brochure-templates\/\">brochure templates<\/a>? Then do yourself a favor and go to Venngage, the hottest brochure maker app, and easily make your very own design now!<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2><strong>Brochures Are Perfect For First-Time Customers<\/strong><\/h2>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Printed leaflets\/brochures are one of the best lead generation tools for first-time customers which are often used as a personalized marketing tool to introduce them to your company&#8217;s products without having to personally attend or speak with them.&nbsp; Since brochures are filled with useful information, they would feel more connected to your brand and will be more likely to become loyal customers after their first purchase.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Compared with other digital ads which only reach certain demographics, printed material offers more advantages.&nbsp; Brochures can reach everyone regardless of age or geographical location because it has an infinite range of coverage potential which ultimately increases the chances of generating leads for your company.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2><strong>Conclusion<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There you have it, the biggest reasons why brochure design is still one of the best marketing tools for you to use. What are you waiting for? Start designing now!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, most companies rely on brochures to introduce themselves and their products or service.&nbsp; The brochure is an important marketing tool that can help you in presenting your business message to customers. According to a report by the &#8220;Business Marketing Association&#8221;,&nbsp; 98% of the people who use the internet for product information end up buying [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":7219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[263,622,253],"tags":[294,5],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Reasons Why Brochure Design is Still The Best Marketing Tool<\/title>\n<meta name=\"description\" content=\"The brochure is an important marketing tool that can help you in presenting your business message to customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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