{"id":8566,"date":"2026-04-03T13:01:15","date_gmt":"2026-04-03T09:01:15","guid":{"rendered":"https:\/\/keepface.com\/site\/turkey-fashion-influencers-instagram-2026-tr\/"},"modified":"2026-04-03T13:21:41","modified_gmt":"2026-04-03T09:21:41","slug":"turkey-fashion-influencers-instagram-2026-tr","status":"publish","type":"post","link":"https:\/\/keepface.com\/site\/tr\/turkey-fashion-influencers-instagram-2026-tr\/","title":{"rendered":"T\u00fcrkiye Moda Influencer’lar\u0131 2026’da Instagram’da Global Ortalaman\u0131n 2 Kat\u0131 Etkile\u015fim Oran\u0131na Ula\u015f\u0131yor"},"content":{"rendered":"

# T\u00fcrkiye Moda Influencer’lar\u0131 2026’da Instagram’da Global Ortalaman\u0131n 2 Kat\u0131 Etkile\u015fim Oran\u0131na Ula\u015f\u0131yor<\/p>\n

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T\u00fcrkiye moda influencer’lar\u0131 nedir?<\/strong> T\u00fcrkiye moda influencer’lar\u0131, 81 milyon dolarl\u0131k influencer pazarlama piyasas\u0131nda 64 milyon aktif kullan\u0131c\u0131ya k\u0131yafet, stil ve ya\u015fam tarz\u0131 i\u00e7erikleri \u00fcreten Instagram creator’lar\u0131d\u0131r. Ortalama %3,22 etkile\u015fim oran\u0131yla, k\u00fcresel moda ortalamas\u0131 olan %1,5’in yakla\u015f\u0131k iki kat\u0131na ula\u015fan T\u00fcrk moda creator’lar\u0131, Bat\u0131 Avrupa’daki benzer pazarlar\u0131n \u00e7ok alt\u0131nda maliyetlerle \u00f6l\u00e7\u00fclebilir sonu\u00e7lar \u00fcretiyor.<\/p>\n<\/blockquote>\n

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T\u00fcrkiye’nin influencer pazarlama piyasas\u0131 2025’te 81,2 milyon dolara ula\u015ft\u0131 ve 2030’a kadar 165 milyon dolara \u00e7\u0131karak be\u015f y\u0131lda neredeyse iki kat\u0131na \u00e7\u0131kmas\u0131 bekleniyor. Buna kar\u015f\u0131n pek \u00e7ok uluslararas\u0131 marka h\u00e2l\u00e2 \u0130ngiltere ve ABD influencer’lar\u0131n\u0131 tercih ediyor; moda i\u00e7eriklerinin k\u00fcresel ortalaman\u0131n 2 kat\u0131 performans sergiledi\u011fi bu pazar\u0131 g\u00f6zden ka\u00e7\u0131r\u0131yor. Moda, T\u00fcrkiye’de g\u00fczellikten sonra en b\u00fcy\u00fck ikinci influencer kategorisi ve \u00fclkenin 64 milyon Instagram kullan\u0131c\u0131s\u0131 Avrupa ile MENA’n\u0131n en aktif moda kitleleri aras\u0131nda yer al\u0131yor.<\/p>\n

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Keepface’te 281 T\u00fcrk moda influencer’\u0131na ula\u015f\u0131n , her bir creator i\u00e7in 0,75$’dan ba\u015flayan fiyatlarla \u2192<\/a><\/strong><\/p>\n

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\u0130\u00e7indekiler<\/strong><\/p>\n

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    \n
  1. T\u00fcrkiye Neden D\u00fcnyan\u0131n En G\u00fc\u00e7l\u00fc Moda Influencer Pazarlar\u0131ndan Biri?<\/a><\/li>\n
  2. T\u00fcrkiye Instagram Moda Influencer Etkile\u015fimi: Veriler Ne G\u00f6steriyor?<\/a><\/li>\n
  3. T\u00fcrk Moda Markalar\u0131yla Kimler \u00c7al\u0131\u015f\u0131yor: Influencer Seviyeleri ve Maliyetler<\/a><\/li>\n
  4. 2026’da T\u00fcrkiye Instagram’\u0131nda \u00d6ne \u00c7\u0131kan Moda Ni\u015fleri<\/a><\/li>\n
  5. T\u00fcrkiye Moda Influencer Kampanyas\u0131 Ad\u0131m Ad\u0131m Nas\u0131l Y\u00fcr\u00fct\u00fcl\u00fcr?<\/a><\/li>\n
  6. Keepface T\u00fcrkiye Moda Listesi: 281 Do\u011frulanm\u0131\u015f Instagram Creator’\u0131<\/a><\/li>\n
  7. Temel \u00c7\u0131kar\u0131mlar<\/a><\/li>\n
  8. SSS<\/a><\/li>\n
  9. Sonu\u00e7<\/a><\/li>\n<\/ol>\n

     <\/p>\n

    T\u00fcrkiye Neden D\u00fcnyan\u0131n En G\u00fc\u00e7l\u00fc Moda Influencer Pazarlar\u0131ndan Biri?<\/h2>\n

     <\/p>\n

    K\u0131sa yan\u0131t:<\/strong> T\u00fcrkiye’nin influencer pazar\u0131n\u0131n 2030’a kadar 81 milyon dolardan 165 milyon dolara \u00e7\u0131kmas\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. Bu b\u00fcy\u00fcmeyi 64 milyon Instagram kullan\u0131c\u0131s\u0131 ve k\u00fcresel etkile\u015fim benchmark\u0131n\u0131n iki kat\u0131n\u0131 yakalayan moda sekt\u00f6r\u00fc destekliyor.<\/p>\n

    T\u00fcrkiye, kendine \u00f6zg\u00fc bir konumda bulunuyor. Co\u011frafi ve k\u00fclt\u00fcrel a\u00e7\u0131dan Avrupa ile MENA’y\u0131 birbirine ba\u011fl\u0131yor; d\u00fcnyada influencer pazarlamas\u0131na en fazla harcama yap\u0131lan iki b\u00f6lgenin tam kesi\u015fim noktas\u0131nda yer al\u0131yor. Bu konum rakamlar\u0131na da yans\u0131yor. Sekt\u00f6r ara\u015ft\u0131rmalar\u0131na g\u00f6re T\u00fcrkiye’nin influencer reklam pazar\u0131 2025’te 81,2 milyon dolar de\u011ferinde ve y\u0131ll\u0131k %15,25 b\u00fcy\u00fcyor. 2030 projeksiyonlar\u0131 pazar\u0131 165,1 milyon dolar olarak i\u015faret ediyor.<\/p>\n

    Moda markalar\u0131 i\u00e7in hesap \u00e7ok net. 2025 itibar\u0131yla T\u00fcrkiye’de 64,3 milyon Instagram kullan\u0131c\u0131s\u0131 var; bu, toplam n\u00fcfusun %74,3’\u00fcne kar\u015f\u0131l\u0131k geliyor. Bu penetrasyon oran\u0131 T\u00fcrkiye’yi k\u00fcresel \u00f6l\u00e7ekte Instagram’\u0131n ilk 10 pazar\u0131 aras\u0131na sokuyor. Yaln\u0131zca 25-34 ya\u015f grubu 20,6 milyon kullan\u0131c\u0131dan olu\u015fuyor; T\u00fcrkiye’nin Instagram kitlesi gen\u00e7, moda bilincinde ve son derece aktif.<\/p>\n

    Moda ayn\u0131 zamanda ba\u015fka pazarlarda bulunmayan yap\u0131sal bir avantajdan yararlan\u0131yor. T\u00fcrkiye, d\u00fcnyan\u0131n en b\u00fcy\u00fck \u00fc\u00e7\u00fcnc\u00fc dizi ihracat\u00e7\u0131s\u0131; bu durum \u00fcnl\u00fc k\u00fclt\u00fcr\u00fc, moda trendleri ve sosyal medya etkisi aras\u0131nda g\u00fc\u00e7l\u00fc bir k\u00f6pr\u00fc kuruyor. Trendyol gibi T\u00fcrk tasar\u0131mc\u0131lar ve e-ticaret markalar\u0131, influencer pazarlamay\u0131 b\u00fcy\u00fcme modellerinin merkezine yerle\u015ftirerek uluslararas\u0131 giri\u015fler i\u00e7in bu kanal\u0131 me\u015frula\u015ft\u0131rd\u0131. Trendyol, T\u00fcrkiye’nin ilk teknoloji unicorn’u olma unvan\u0131n\u0131 ta\u015f\u0131yor.<\/p>\n

     <\/p>\n

    T\u00fcrkiye Influencer Pazarlama Piyasas\u0131 B\u00fcy\u00fckl\u00fc\u011f\u00fc (Milyon USD)<\/strong><\/p>\n

     <\/p>\n

    \n
    \n 2024<\/span><\/p>\n
    \n ~$70M<\/span>\n <\/div><\/div>\n
    \n 2025<\/span><\/p>\n
    \n $81.2M<\/span>\n <\/div><\/div>\n
    \n 2030<\/span><\/p>\n
    \n $165.1M<\/span>\n <\/div><\/div>\n<\/div>\n

    Kaynak: Awisee influencer market forecast, Turkey 2025-2030<\/em><\/p>\n

     <\/p>\n

    Bu b\u00fcy\u00fcme y\u00f6r\u00fcngesi yerel bir trendin \u00f6tesine i\u015faret ediyor. T\u00fcrkiye’de \u015fimdi influencer ili\u015fkileri kuran global markalar, on y\u0131l\u0131n sonunda \u00e7ok daha rekabet\u00e7i ve daha pahal\u0131 olacak bir pazarda kitle varl\u0131\u011f\u0131 in\u015fa ediyor.<\/p>\n

     <\/p>\n

    T\u00fcrkiye Instagram Moda Influencer Etkile\u015fimi: Veriler Ne G\u00f6steriyor?<\/h2>\n

     <\/p>\n

    K\u0131sa yan\u0131t:<\/strong> T\u00fcrk moda influencer’lar\u0131 Instagram’da ortalama %3,22 etkile\u015fim oran\u0131na ula\u015f\u0131yor; bu, %1,5’lik k\u00fcresel moda benchmark\u0131n\u0131n iki kat\u0131ndan fazlas\u0131. \u00dclkede 25.000’den fazla takip edilen moda creator’\u0131 var ve 25-34 ya\u015f demografisi en b\u00fcy\u00fck kitle segmentini olu\u015fturuyor.<\/p>\n

    T\u00fcrkiye ile k\u00fcresel ortalama aras\u0131ndaki etkile\u015fim fark\u0131 k\u00fc\u00e7\u00fcmsenmeyecek \u00f6l\u00e7\u00fcde b\u00fcy\u00fck. T\u00fcrkiye’de takip edilen 25.199 moda ve stil Instagram creator’\u0131nda ortalama etkile\u015fim oran\u0131 %3,22. K\u00fcresel \u00f6l\u00e7ekte Instagram’daki moda i\u00e7erikleri yakla\u015f\u0131k %1,5 etkile\u015fim al\u0131yor; yani T\u00fcrk moda creator’lar\u0131, ba\u015fl\u0131ca Bat\u0131l\u0131 pazarlardaki muadillerinin iki kat\u0131 kitle etkile\u015fimi \u00fcretiyor.<\/p>\n

    Bu rakam\u0131n pratikte ne anlama geldi\u011fini somutla\u015ft\u0131rmak gerekirse: 50.000 g\u00f6sterimli bir micro-influencer payla\u015f\u0131m\u0131nda %3,22 etkile\u015fim oran\u0131 yakla\u015f\u0131k 1.610 be\u011feni, yorum ve kay\u0131t \u00fcretiyor. Ayn\u0131 payla\u015f\u0131m %1,5’lik k\u00fcresel ortalamada 750 etkile\u015fim al\u0131yor. Markalar i\u00e7in bu fark, her kampanyan\u0131n \u00fcretti\u011fi organik eri\u015fim miktar\u0131n\u0131, UGC \u00fcretimini ve sosyal kan\u0131t\u0131 do\u011frudan etkiliyor.<\/p>\n

    Kitle demografisi ticari de\u011feri daha da art\u0131r\u0131yor. T\u00fcrkiye’nin moda influencer kitlesinin %61’i kad\u0131n, %39’u erkek. Birincil ya\u015f grubu, toplam\u0131n %41,8’ini olu\u015fturan 25-34 ya\u015f aral\u0131\u011f\u0131; bunu %34 ile 18-24 ya\u015f grubu takip ediyor. Moda, T\u00fcrkiye’deki t\u00fcm influencer kategorileri aras\u0131nda toplam influencer aktivitesinin %18’iyle ikinci b\u00fcy\u00fck konumda yer al\u0131yor.<\/p>\n

     <\/p>\n

    T\u00fcrk Moda Markalar\u0131yla Kimler \u00c7al\u0131\u015f\u0131yor: Influencer Seviyeleri ve Maliyetler<\/h2>\n

     <\/p>\n

    K\u0131sa yan\u0131t:<\/strong> T\u00fcrkiye’nin moda influencer ortam\u0131 nano’dan mega’ya her seviyeyi kaps\u0131yor. Micro-influencer’lar (10B-100B takip\u00e7i) en iyi etkile\u015fim-maliyet oran\u0131n\u0131 sunarken macro creator’lar eri\u015fim sa\u011fl\u0131yor. Keepface \u00fczerinden ileti\u015fim kurma maliyeti seviyeden ba\u011f\u0131ms\u0131z olarak influencer ba\u015f\u0131na 0,75 dolar.<\/p>\n

    T\u00fcrkiye’nin moda influencer pazar\u0131, birka\u00e7 bin takip\u00e7ili nano creator’lardan milyonlarca takip\u00e7ili mega influencer’lara kadar her seviyeyi kaps\u0131yor. Her seviye farkl\u0131 bir kampanya hedefine hizmet ediyor ve T\u00fcrkiye’deki maliyet yap\u0131s\u0131, kar\u015f\u0131la\u015ft\u0131r\u0131labilir Bat\u0131 Avrupa pazarlar\u0131na k\u0131yasla \u00e7ok daha eri\u015filebilir.<\/p>\n

     <\/p>\n\n\n\n\n\n\n\n\n
    Seviye<\/th>\nTakip\u00e7i<\/th>\nTipik ER<\/th>\nTahmini G\u00f6nderi Ba\u015f\u0131na \u00dccret (T\u00fcrkiye)<\/th>\nEn Uygun Oldu\u011fu Ama\u00e7<\/th>\n<\/tr>\n<\/thead>\n
    Nano<\/strong><\/td>\n1B-10B<\/td>\n%4-8<\/td>\n$10-$50<\/td>\nNi\u015f topluluk g\u00fcveni, \u00fcr\u00fcn hediye kampanyalar\u0131<\/td>\n<\/tr>\n
    Micro<\/strong><\/td>\n10B-100B<\/td>\n%3-5<\/td>\n$50-$200<\/td>\nY\u00fcksek etkile\u015fim, \u00fcr\u00fcn lansmanlar\u0131, d\u00f6n\u00fc\u015f\u00fcmler<\/td>\n<\/tr>\n
    Macro<\/strong><\/td>\n100B-1M<\/td>\n%1-3<\/td>\n$300-$1.500<\/td>\nMarka bilinirli\u011fi, eri\u015fim, sezonluk kampanyalar<\/td>\n<\/tr>\n
    Mega<\/strong><\/td>\n1M+<\/td>\n%0,5-2<\/td>\n$5.000+<\/td>\nGeni\u015f marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc, TV\/a\u00e7\u0131k hava reklam deste\u011fi<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

     <\/p>\n

    T\u00fcrkiye’nin moda influencer da\u011f\u0131l\u0131m\u0131, micro creator a\u011f\u0131rl\u0131\u011f\u0131na do\u011fru kayan k\u00fcresel trendi yans\u0131t\u0131yor. Keepface’in T\u00fcrkiye Instagram Moda Listesi’ndeki 281 do\u011frulanm\u0131\u015f influencer’\u0131n %29’u micro, %36’s\u0131 macro seviyede; kalan %35 ise nano ve mega tier’lar aras\u0131nda da\u011f\u0131l\u0131yor.<\/p>\n

    T\u00fcrkiye micro-influencer’lar\u0131n\u0131n finansal avantaj\u0131 \u00f6zellikle g\u00fc\u00e7l\u00fc. T\u00fcrkiye moda kategorisindeki tipik bir micro-influencer i\u00e7erik ba\u015f\u0131na 50-200 dolar talep ediyor. Ayn\u0131 b\u00fct\u00e7eyle \u0130ngiltere veya Almanya pazar\u0131nda markalar \u00e7ok daha az etkile\u015fimli takip\u00e7iye sahip nano bir influencer’a ula\u015fabilir.<\/p>\n

     <\/p>\n

    \"T\u00fcrk<\/figure>\n

     <\/p>\n

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    2026’da T\u00fcrkiye Instagram’\u0131nda \u00d6ne \u00c7\u0131kan Moda Ni\u015fleri<\/h2>\n

     <\/p>\n

    K\u0131sa yan\u0131t:<\/strong> Sokak stili, tesett\u00fcr modas\u0131 ve g\u00fczellik-moda kesi\u015fimi, T\u00fcrkiye Instagram’\u0131nda moda influencer i\u00e7erikleri i\u00e7in en y\u00fcksek performans g\u00f6steren \u00fc\u00e7 ni\u015f. L\u00fcks markalar, arzulanan konumland\u0131rma i\u00e7in giderek daha fazla macro creator’lara y\u00f6neliyor.<\/p>\n

    T\u00fcrkiye’nin moda influencer ortam\u0131 tek tip de\u011fil. Instagram’da en iyi performans\u0131 g\u00f6steren kategoriler hem yerel k\u00fclt\u00fcr\u00fc hem de k\u00fcresel trend ak\u0131mlar\u0131n\u0131 yans\u0131t\u0131yor.<\/p>\n

    Sokak stili ve OOTD (g\u00fcn\u00fcn k\u0131yafeti)<\/strong> hacim liderli\u011fini s\u00fcrd\u00fcr\u00fcyor. G\u00fcnl\u00fck k\u0131yafet payla\u015f\u0131mlar\u0131, takip\u00e7iler bunlar\u0131 ger\u00e7ek hayatta stil referans\u0131 olarak kulland\u0131\u011f\u0131ndan s\u00fcrekli y\u00fcksek kay\u0131t ve payla\u015f\u0131m al\u0131yor.<\/p>\n

    Tesett\u00fcr modas\u0131 ve ba\u015f\u00f6rt\u00fcs\u00fc modas\u0131<\/strong> T\u00fcrkiye’de yap\u0131sal olarak b\u00fcy\u00fck bir kategori. Bu alandaki creator’lar, kitlelerinin aktif bi\u00e7imde se\u00e7ilmi\u015f \u00f6neriler arad\u0131\u011f\u0131 i\u00e7in ortalaman\u0131n \u00fczerinde etkile\u015fimle sad\u0131k takip\u00e7i kitlelerine sahip.<\/p>\n

    L\u00fcks ve \u00fcst segment moda<\/strong>, T\u00fcrkiye’nin macro ve mega creator katman\u0131n\u0131 \u00e7ekiyor. Y\u00fcksek beklentili kitlelerden gelen g\u00fc\u00e7l\u00fc etkile\u015fim oranlar\u0131, bu creator’lar\u0131 pazara giren uluslararas\u0131 tasar\u0131mc\u0131 markalar i\u00e7in etkili k\u0131l\u0131yor.<\/p>\n

    Athleisure ve spor giyim<\/strong>, T\u00fcrklerin hibrit ya\u015fam tarz\u0131 giyimine ge\u00e7i\u015fiyle birlikte 2022 sonras\u0131nda belirgin bi\u00e7imde b\u00fcy\u00fcd\u00fc.<\/p>\n

    Vintage ve s\u00fcrd\u00fcr\u00fclebilir moda<\/strong>, y\u00fcksek etkile\u015fimli ve daha gen\u00e7 (18-24) bir kitleyle b\u00fcy\u00fcme ni\u015fi olmay\u0131 s\u00fcrd\u00fcr\u00fcyor.<\/p>\n

    G\u00fczellik-moda kesi\u015fimi<\/strong>, g\u00fczellik ve moda kategorilerinin ilk iki s\u0131ray\u0131 payla\u015fmas\u0131 nedeniyle T\u00fcrkiye’nin toplam sponsorlu i\u00e7eri\u011finin b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fc olu\u015fturuyor.<\/p>\n

     <\/p>\n

    T\u00fcrkiye Moda Influencer Kampanyas\u0131 Ad\u0131m Ad\u0131m Nas\u0131l Y\u00fcr\u00fct\u00fcl\u00fcr?<\/h2>\n

     <\/p>\n

    K\u0131sa yan\u0131t:<\/strong> Bir ileti\u015fim platformu \u00fczerinden y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fcnde T\u00fcrkiye moda influencer kampanyas\u0131, brieften yay\u0131na kadar 5-10 g\u00fcn s\u00fcr\u00fcyor. Belirleyici de\u011fi\u015fkenler: influencer seviyesi se\u00e7imi, brief netli\u011fi ve ileti\u015fim kanal\u0131 tercihi.<\/p>\n

    1. Kampanya hedefinizi ve seviyenizi belirleyin.<\/strong> Ba\u015ftan karar verin: bilinirlik mi yoksa d\u00f6n\u00fc\u015f\u00fcm m\u00fc hedefliyorsunuz? %70 micro, %30 macro i\u00e7eren karma kampanyalar yeni marka giri\u015fleri i\u00e7in en iyi performans\u0131 g\u00f6steriyor.<\/p>\n

    2. Influencer k\u0131sa listenizi olu\u015fturun.<\/strong> \u00d6nce ni\u015f uygunlu\u011funa, ard\u0131ndan ER’a, son olarak takip\u00e7i say\u0131s\u0131na g\u00f6re filtreleme yap\u0131n. 20.000 takip\u00e7ili ve %5 ER’li bir influencer, 200.000 takip\u00e7ili ve %0,8 ER’li birinden daha anlaml\u0131 etkile\u015fim \u00fcretiyor.<\/p>\n

    3. S\u0131k\u0131 bir yarat\u0131c\u0131 brief haz\u0131rlay\u0131n.<\/strong> T\u00fcrkiye’nin moda creator’lar\u0131 g\u00f6rsel esteti\u011fi belirten ve \u00f6zg\u00fcn ifadeye alan b\u0131rakan brieflere en iyi yan\u0131t\u0131 veriyor. A\u015f\u0131r\u0131 detayl\u0131 briefler d\u00fc\u015f\u00fck etkile\u015fime yol a\u00e7\u0131yor.<\/p>\n

    4. T\u00fcm mevcut kanallar \u00fczerinden ileti\u015fim ba\u015flat\u0131n.<\/strong> T\u00fcrk influencer’lar\u0131n WhatsApp ve Telegram’da kayda de\u011fer \u00f6l\u00e7\u00fcde y\u00fcksek yan\u0131t oranlar\u0131 var. Keepface T\u00fcrkiye Moda Listesi, \u00fc\u00e7 kanal\u0131 birle\u015ftirerek %56 yan\u0131t oran\u0131 elde ediyor.<\/p>\n

    5. Yay\u0131ndan sonra 72 saat i\u00e7erik performans\u0131n\u0131 takip edin.<\/strong> \u0130lk g\u00fcn etkile\u015fim h\u0131z\u0131, bir payla\u015f\u0131m\u0131n nihai toplam eri\u015fiminin en g\u00fc\u00e7l\u00fc g\u00f6stergesi.<\/p>\n

    6. En iyi performansl\u0131 UGC’yi yeniden kullan\u0131n.<\/strong> T\u00fcrkiye moda i\u00e7erikleri Instagram reklamlar\u0131, \u00fcr\u00fcn sayfalar\u0131 ve e-posta kampanyalar\u0131nda yeniden kullan\u0131ld\u0131\u011f\u0131nda g\u00fc\u00e7l\u00fc sonu\u00e7lar veriyor.<\/p>\n

     <\/p>\n

    \"Moda<\/figure>\n

     <\/p>\n

     <\/p>\n

    Keepface T\u00fcrkiye Moda Listesi: 281 Do\u011frulanm\u0131\u015f Instagram Creator’\u0131<\/h2>\n

     <\/p>\n

    K\u0131sa yan\u0131t:<\/strong> Keepface’in T\u00fcrkiye Instagram Moda Influencer Listesi, ortalama %3,48 etkile\u015fim oran\u0131 ve %56 ileti\u015fim yan\u0131t oran\u0131yla 281 do\u011frulanm\u0131\u015f creator’\u0131 kaps\u0131yor. Markalar tam listeye eri\u015febilir ve ileti\u015fimi 52,16 dolardan ba\u015flatabilir; influencer ba\u015f\u0131na 0,75 dolar.<\/p>\n

    281 do\u011frulanm\u0131\u015f moda influencer’\u0131n\u0131 kendi ba\u015f\u0131n\u0131za bulmak normalde haftalarca s\u00fcren manuel ara\u015ft\u0131rma, profil denetimi ve do\u011frudan ileti\u015fim gerektiriyor. Keepface bu listeyi \u00f6nceden do\u011frulad\u0131 ve d\u00fczenledi.<\/p>\n

    \u00d6ne \u00e7\u0131kan rakamlar:<\/p>\n

    – 281 do\u011frulanm\u0131\u015f Instagram moda influencer’\u0131<\/strong> T\u00fcrkiye’de
    \n– %3,48 ortalama etkile\u015fim oran\u0131<\/strong> , T\u00fcrkiye’nin kategori ortalamas\u0131 olan %3,22’nin \u00fczerinde
    \n– %56 yan\u0131t oran\u0131<\/strong> , sekt\u00f6r normunun (y\u00fczde 10-20) \u00e7ok \u00fczerinde
    \n– Ortalama yan\u0131t s\u00fcresi: 4 saat 15 dakika<\/strong>
    \n– 52,16 dolar toplam kampanya eri\u015fimi<\/strong> , influencer ba\u015f\u0131na 0,75 dolar<\/p>\n

    Listede \u00f6ne \u00e7\u0131kan isim Selfcare (15B takip\u00e7i, %32,89 etkile\u015fim oran\u0131). Dikkat \u00e7eken di\u011fer creator’lar: Ye\u015fim Akgedik (26,4B takip\u00e7i, %40 yan\u0131t oran\u0131) ve \u00d6zge Otaba\u015f\u0131 (15,1B takip\u00e7i, %41 yan\u0131t oran\u0131).<\/p>\n

     <\/p>\n\n\n\n\n\n\n\n\n\n\n
    \u00d6zellik<\/th>\nGeleneksel Ajans Yakla\u015f\u0131m\u0131<\/th>\nKeepface T\u00fcrkiye Moda Listesi<\/th>\n<\/tr>\n<\/thead>\n
    Creator eri\u015fimi<\/strong><\/td>\nK\u0131s\u0131tl\u0131, m\u00fczakere gerektirir<\/td>\n281 do\u011frulanm\u0131\u015f creator, an\u0131nda eri\u015fim<\/td>\n<\/tr>\n
    \u0130leti\u015fim kanallar\u0131<\/strong><\/td>\nYaln\u0131zca e-posta<\/td>\nE-posta, WhatsApp, Telegram<\/td>\n<\/tr>\n
    Toplam kampanya maliyeti<\/strong><\/td>\n5.000$+ ajans \u00fccreti + creator \u00fccretleri<\/td>\n281 ki\u015fiye ileti\u015fim i\u00e7in 52,16$<\/td>\n<\/tr>\n
    Yan\u0131t oran\u0131<\/strong><\/td>\nTipik olarak %10-20<\/td>\n%56 do\u011frulanm\u0131\u015f<\/td>\n<\/tr>\n
    Performans garantisi<\/strong><\/td>\nYok<\/td>\nYan\u0131t oran\u0131 %10’un alt\u0131na d\u00fc\u015ferse ileti\u015fim \u00fccreti 72 saat i\u00e7inde iade edilir<\/td>\n<\/tr>\n
    Lansman\u0131 ba\u015flatma s\u00fcresi<\/strong><\/td>\n2-4 hafta<\/td>\nAyn\u0131 g\u00fcn<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

     <\/p>\n

    Moda kampanyan\u0131z\u0131 52,16$’dan ba\u015flat\u0131n , 281 do\u011frulanm\u0131\u015f T\u00fcrk Instagram creator’\u0131 sizi bekliyor \u2192<\/a><\/strong><\/p>\n

     <\/p>\n

    \"T\u00fcrkiye<\/figure>\n

     <\/p>\n

     <\/p>\n

    Temel \u00c7\u0131kar\u0131mlar<\/h2>\n

     <\/p>\n

    – T\u00fcrkiye’nin influencer pazar\u0131 ikiye katlan\u0131yor:<\/strong> 81,2 milyon dolardan (2025) 165,1 milyon dolara (2030)
    \n– 64,3 milyon Instagram kullan\u0131c\u0131s\u0131<\/strong> T\u00fcrkiye’de = n\u00fcfusun %74,3’\u00fc
    \n– T\u00fcrk moda creator’lar\u0131 global ortalaman\u0131n 2 kat\u0131 etkile\u015fim \u00fcretiyor<\/strong> (%3,22 ile %1,5 kar\u015f\u0131la\u015ft\u0131rmas\u0131nda)
    \n– Moda, T\u00fcrkiye’nin 2. b\u00fcy\u00fck influencer kategorisi<\/strong> olarak t\u00fcm influencer aktivitesinin %18’ini olu\u015fturuyor
    \n– Trendyol ve MODGREY<\/strong>, moda influencer’dan \u00fcr\u00fcne giden kanal\u0131 do\u011frulad\u0131
    \n– Micro-influencer’lar (10B-100B)<\/strong> T\u00fcrkiye’de en iyi etkile\u015fim ba\u015f\u0131na maliyet oran\u0131n\u0131 sunuyor
    \n– Keepface’in 281 creator’l\u0131k T\u00fcrkiye moda listesi<\/strong> influencer ba\u015f\u0131na 0,75 dolar kar\u015f\u0131l\u0131\u011f\u0131nda %56 yan\u0131t oran\u0131 ve %3,48 ortalama ER elde ediyor<\/p>\n

     <\/p>\n

    SSS<\/h2>\n

     <\/p>\n

    T\u00fcrkiye’deki moda influencer pazar\u0131 ne kadar b\u00fcy\u00fck?<\/strong><\/p>\n

    T\u00fcrkiye’nin toplam influencer pazarlama piyasas\u0131 2025’te 81,2 milyon dolara ula\u015ft\u0131 ve 2030’a kadar 165,1 milyon dolara \u00e7\u0131kacak \u015fekilde y\u0131ll\u0131k %15,25 b\u00fcy\u00fcyor. Moda, t\u00fcm influencer aktivitesinin %18’iyle T\u00fcrkiye’nin ikinci b\u00fcy\u00fck influencer kategorisi.<\/p>\n

     <\/p>\n

    T\u00fcrkiye’de moda influencer’lar\u0131 i\u00e7in iyi bir etkile\u015fim oran\u0131 nedir?<\/strong><\/p>\n

    T\u00fcrkiye’nin moda kategorisinde %2,6’n\u0131n \u00fczeri iyi, %3,9’un \u00fczeri ise g\u00fc\u00e7l\u00fc olarak de\u011ferlendiriliyor. Pazar ortalamas\u0131 %3,22 ile k\u00fcresel Instagram moda benchmark\u0131n\u0131n (%1,5) iki kat\u0131ndan fazlas\u0131.<\/p>\n

     <\/p>\n

    T\u00fcrkiye’de moda influencer’lar\u0131 ne kadar \u00fccret al\u0131yor?<\/strong><\/p>\n

    Nano-influencer’lar genellikle g\u00f6nderi ba\u015f\u0131na 10-50 dolar, micro-influencer’lar 50-200 dolar, macro-influencer’lar ise 300-1.500 dolar al\u0131yor. Keepface \u00fczerinden 281 do\u011frulanm\u0131\u015f moda influencer’\u0131na eri\u015fim toplam 52,16 dolara (influencer ba\u015f\u0131na 0,75 dolar) geliyor.<\/p>\n

     <\/p>\n

    T\u00fcrkiye’de do\u011frulanm\u0131\u015f moda influencer’lar\u0131n\u0131 nas\u0131l bulabilirim?<\/strong><\/p>\n

    Keepface’in T\u00fcrkiye Instagram Moda Influencer Listesi, onaylanm\u0131\u015f etkile\u015fim verileri ve %56 yan\u0131t oran\u0131yla 281 do\u011frulanm\u0131\u015f creator’\u0131 kaps\u0131yor. Markalar tam listeye eri\u015febilir ve ayn\u0131 g\u00fcn ileti\u015fimi 52,16 dolara ba\u015flatabilir.<\/p>\n

     <\/p>\n

    Uluslararas\u0131 moda markalar\u0131 i\u00e7in T\u00fcrkiye’de influencer pazarlama etkili mi?<\/strong><\/p>\n

    Evet. T\u00fcrkiye’nin moda influencer’lar\u0131 k\u00fcresel benchmark\u0131n iki kat\u0131 olan %3,22 ortalama etkile\u015fim oran\u0131 sa\u011fl\u0131yor. T\u00fcrk moda creator’lar\u0131 ayn\u0131 zamanda T\u00fcrkiye’nin dizi ihracat\u0131 sayesinde MENA pazarlar\u0131nda da g\u00fc\u00e7l\u00fc takip\u00e7i kitlesine sahip.<\/p>\n

     <\/p>\n

    Sonu\u00e7<\/h2>\n

     <\/p>\n

    T\u00fcrkiye’nin moda influencer pazar\u0131 uluslararas\u0131 markalara nadir bir kombinasyon sunuyor: k\u00fcresel ortalaman\u0131n iki kat\u0131 etkile\u015fim oran\u0131na sahip, b\u00fcy\u00fck ve aktif bir kitle; Bat\u0131 Avrupa’daki benzer pazarlar\u0131n \u00e7ok alt\u0131nda creator ba\u015f\u0131na maliyetler. Pazar h\u0131zla b\u00fcy\u00fcyor ve on y\u0131l\u0131n sonuna gelindi\u011finde rekabet \u00e7ok daha k\u0131z\u0131\u015fm\u0131\u015f olacak.<\/p>\n

    Keepface do\u011frulama \u00e7al\u0131\u015fmas\u0131n\u0131 zaten tamamlad\u0131. Ortalama %3,48 etkile\u015fim oran\u0131, %56 yan\u0131t oran\u0131 ve creator ba\u015f\u0131na 0,75 dolar ileti\u015fim maliyetiyle 281 T\u00fcrk moda Instagram creator’\u0131 markan\u0131zla bulu\u015fmaya haz\u0131r.<\/p>\n

     <\/p>\n

    T\u00fcm 281 T\u00fcrk moda influencer’\u0131na eri\u015fin , 2.000.000+ do\u011frulanm\u0131\u015f creator, 6.000+ marka, AI destekli e\u015fle\u015ftirme \u2192<\/a><\/strong><\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    # T\u00fcrkiye Moda Influencer’lar\u0131 2026’da Instagram’da Global Ortalaman\u0131n 2 Kat\u0131 Etkile\u015fim Oran\u0131na Ula\u015f\u0131yor   T\u00fcrkiye moda influencer’lar\u0131 nedir? T\u00fcrkiye moda influencer’lar\u0131, 81 milyon dolarl\u0131k influencer pazarlama piyasas\u0131nda 64 milyon aktif kullan\u0131c\u0131ya k\u0131yafet, stil ve ya\u015fam tarz\u0131 i\u00e7erikleri \u00fcreten Instagram creator’lar\u0131d\u0131r. Ortalama %3,22 etkile\u015fim oran\u0131yla, k\u00fcresel moda ortalamas\u0131 olan %1,5’in yakla\u015f\u0131k iki kat\u0131na ula\u015fan T\u00fcrk moda […]<\/p>\n","protected":false},"author":35,"featured_media":8570,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[356],"tags":[],"yoast_head":"\nT\u00fcrkiye Moda Influencer'lar\u0131 2026'da Instagram'da Global Ortalaman\u0131n 2 Kat\u0131 Etkile\u015fim Oran\u0131na Ula\u015f\u0131yor - Keepface<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keepface.com\/site\/tr\/turkey-fashion-influencers-instagram-2026-tr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00fcrkiye Moda Influencer'lar\u0131 2026'da Instagram'da Global Ortalaman\u0131n 2 Kat\u0131 Etkile\u015fim Oran\u0131na Ula\u015f\u0131yor - Keepface\" \/>\n<meta property=\"og:description\" content=\"# T\u00fcrkiye Moda Influencer’lar\u0131 2026’da Instagram’da Global Ortalaman\u0131n 2 Kat\u0131 Etkile\u015fim Oran\u0131na Ula\u015f\u0131yor   T\u00fcrkiye moda influencer’lar\u0131 nedir? T\u00fcrkiye moda influencer’lar\u0131, 81 milyon dolarl\u0131k influencer pazarlama piyasas\u0131nda 64 milyon aktif kullan\u0131c\u0131ya k\u0131yafet, stil ve ya\u015fam tarz\u0131 i\u00e7erikleri \u00fcreten Instagram creator’lar\u0131d\u0131r. Ortalama %3,22 etkile\u015fim oran\u0131yla, k\u00fcresel moda ortalamas\u0131 olan %1,5’in yakla\u015f\u0131k iki kat\u0131na ula\u015fan T\u00fcrk moda […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/keepface.com\/site\/tr\/turkey-fashion-influencers-instagram-2026-tr\/\" \/>\n<meta property=\"og:site_name\" content=\"Keepface\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/keepface.global\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-03T09:01:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-03T09:21:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/keepface.com\/site\/wp-content\/uploads\/2026\/04\/2026-04-03-turkey-fashion-cover.jpg?fit=1200%2C800&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@keepface_global\" \/>\n<meta name=\"twitter:site\" content=\"@keepface_global\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"http:\/\/keepface.com\/site\/#organization\",\"name\":\"Keepface\",\"url\":\"http:\/\/keepface.com\/site\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/keepface.global\",\"https:\/\/www.instagram.com\/keepface\",\"https:\/\/www.linkedin.com\/company\/keepface\/\",\"https:\/\/twitter.com\/keepface_global\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/keepface.com\/site\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/i1.wp.com\/keepface.com\/site\/wp-content\/uploads\/2019\/05\/keepface-logo-s.png?fit=960%2C960&ssl=1\",\"contentUrl\":\"https:\/\/i1.wp.com\/keepface.com\/site\/wp-content\/uploads\/2019\/05\/keepface-logo-s.png?fit=960%2C960&ssl=1\",\"width\":960,\"height\":960,\"caption\":\"Keepface\"},\"image\":{\"@id\":\"http:\/\/keepface.com\/site\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/keepface.com\/site\/#website\",\"url\":\"http:\/\/keepface.com\/site\/\",\"name\":\"Keepface\",\"description\":\"Orchestrating social buzz!\",\"publisher\":{\"@id\":\"http:\/\/keepface.com\/site\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/keepface.com\/site\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/keepface.com\/site\/tr\/turkey-fashion-influencers-instagram-2026-tr\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/i0.wp.com\/keepface.com\/site\/wp-content\/uploads\/2026\/04\/turkey-fashion-influencers-instagram-2026-cover.jpg?fit=1200%2C800&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/keepface.com\/site\/wp-content\/uploads\/2026\/04\/turkey-fashion-influencers-instagram-2026-cover.jpg?fit=1200%2C800&ssl=1\",\"width\":1200,\"height\":800,\"caption\":\"Stylish fashion influencer with shopping bags \\u2014 Turkey fashion influencer marketing on Instagram 2026\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/keepface.com\/site\/tr\/turkey-fashion-influencers-instagram-2026-tr\/#webpage\",\"url\":\"https:\/\/keepface.com\/site\/tr\/turkey-fashion-influencers-instagram-2026-tr\/\",\"name\":\"T\\u00fcrkiye Moda Influencer'lar\\u0131 2026'da Instagram'da Global Ortalaman\\u0131n 2 Kat\\u0131 Etkile\\u015fim Oran\\u0131na Ula\\u015f\\u0131yor - 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T\u00fcrkiye moda influencer’lar\u0131, 81 milyon dolarl\u0131k influencer pazarlama piyasas\u0131nda 64 milyon aktif kullan\u0131c\u0131ya k\u0131yafet, stil ve ya\u015fam tarz\u0131 i\u00e7erikleri \u00fcreten Instagram creator’lar\u0131d\u0131r. 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