GENEVIEVE SWEENEY

GENEVIEVE SWEENEY

GENEVIEVE SWEENEY is one of the top influencer in United Kingdom with 26005 audience and 0.42% engagement rate on Instagram. Check out the full profile and start to collaborate.

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At five years old, I lost my mum. Knitting became my comfort — my language — a meditative process I would later realise was my therapy. Fast-forward a knitwear degree and working across the global fashion industry, I saw the UK knitwear industry disappearing. If nothing changed, it would be lost. So I decided to do something about it. For the past decade, I’ve been building Genevieve Sweeney — celebrating artisanal skills, British manufacturing, and proudly making 30% of our production in-house at our Hertfordshire studio. I’d love to share my journey with you — from behind the scenes at our studio, to working alongside the most incredible knitters across the UK. All guided by a love of colour and yarn, forever inspired by Mother Nature. ???????? If you’d like an exclusive peek inside the GS world, comment “ KNIT” and we’ll send you the link to join our newsletter. #GenevieveSweeney #BritishKnitwear #HeritageCraft #MadeInUK #Slowluxury

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First weeks at the studio 2026…. ???? Cosy, woollen layers. Never without my oversized scarf, Coffee, monograms, Samar argyle socks, wrapping orders, textural knits. Knitting preorders, designing summer knitwear, linking protos at home with the kids, frosted winter at the studio, sparkle isn’t just for Christmas, forever cosy in earthy hues. Made in ???????? #genevievesweeney #britishknitwear #slowluxury #founderlife #britishmade

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At first I thought in 2016 I had no clue- I was so naive. I was scrappy, I went bold and big, I learnt quick and failed fast. I wasn’t very good at documenting that is for sure… but it was amazing to look back - laugh at the failures and feel proud of the amazing achievements. Hard work, dedication, passion and thank god for Naivety. #genevievesweeney #britishknitwear #2026isthenew2016 #2016

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Morning rituals

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Banishing the winter blues — wrapped in sumptuous, cosy wool. Luxurious British knitwear, now with up to 50% off. Each piece is knitted in limited quantities, with no restocks planned — once they’re gone, they’re gone forever. Designed to bring warmth, comfort, and a quiet sense of ease to the colder months. With limited sizes remaining, now is the moment to choose the piece you’ve had your eye on. Made in the UK ???????? #genevievesweeney #britishknitwear #madeintheuk #slowluxury #januaryblues

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My 2 non-negotiables. Wool that’s breathable, natural, and soft against the skin. Reliable. Warming. Effortless. You put it on — and it feels right. It feels like you. High-quality, British-made socks — the foundation you don’t think about, but feel comforted by all day. Made in the UK by artisans. Spun in the UK ???????? Made to last. Made to be cherished. Comment “wool” for more #genevievesweeney #britishknitwear #slowluxury #britishmade #woollove

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Sometimes the best things are done slowly. ???? Hand linking is a skilled technique — each stitch placed individually onto a point to join a garment seamlessly. Slower, yes. But the quality is unmatched. Made in Britain ???????? Linked by me…. And one day an apprentice. #genevievesweeney #britishknitwear #slowluxury #sustainableknitwear

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Unexpected, vibrant colour through texture — meet GS lambswool marl. Inspired by nature, spun and knitted in ???????? using traditional techniques. Timeless, effortless pieces made to slip into your wardrobe with ease. Our January Sale is now on — a considered opportunity to discover GS lambswool marl, with limited stock in sizes. Comment “January” for the link ✨ #genevievesweeny #britishknitwear #slowluxury #madeintheuk #sustainableknitwear

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An injection of colour against the winter blues. ???? Cosy, colourful socks, crafted in Britain using the highest-quality yarns and traditional techniques — designed to lift your mood and keep you warm all season. Discover the GS Sock Collection with myriad of colour and pattern. … or if you’d love a joyful monthly surprise that instantly updates your seasonal wardrobe with a burst of colour, explore the GS Sock Subscription. Made in Derbyshire ???????? #genevievesweeney #britishknitwear #socklove #colourfulsocks #britishmade

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