Meet Russia’s mega lifestyle influencers—icons with huge reach and impact. Perfect for big brands and trend-savvy viewers, these creators set the pace in Moscow, showcase luxury living, and highlight Russian pop culture. Their engaging posts inspire millions across the country, blending trendy style with real-life moments. Experience the glamour of Russian city life and the creative pulse of St. Petersburg. For anyone looking to elevate their brand or stay ahead of trends, this list opens the door to Russia’s lifestyle elite. Connect with top talent and make your mark today!
38 Influencers:
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38 influencers listed
| # | Channel name | Categories | Audience | Engagement rate |
|---|---|---|---|---|
| 1 | LifestyleEntertainmentHome / Garden | 18.4M | 9.99% | |
| 2 | LifestyleSport/Fitness | 1.8M | 9.99% | |
| 3 | FashionLifestyleParents/Kids | 11.1M | 4.81% | |
| 4 | LifestyleParents/Kids | 1.2M | 4.31% | |
| 5 | FashionLifestyleBeauty | 1.2M | 3.80% | |
| 6 | FashionLifestyleParents/Kids | 5.1M | 1.99% |
Beyond their primary category, these influencers are enriched with additional signals — enabling sharper targeting.
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See the key performance indicators of this influencer list at a glance
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We collected 38 influencers qualified for creating unique content about.
Creators in this list are active on all sm platforms
We have 100% mega-influencer influencers in this list.
Average response rate of influencers is 70-90% depending on the attractiveness of brand and offer.
Average engagement rate of all 38 “Leading Russian Mega Lifestyle Influencers: Expand Your Reach” is 6.87%.
This list is curated around , with influencers who consistently post content that resonates with and audiences.
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