Lay’s Smile Campaign
The LAY'S® brand has become a symbol of quality potato chips worldwide as well as in Azerbaijan, the brand impresses consumers with local-innovative products. As one of the most popular chips brand with a completely natural ingredient, Lay's offers a flavor that guarantees to bring a smile on local consumers' faces.
For boosting the awareness of the campaign, we opened discussion in the most popular youth social media groups and shared campaign information, competition terms, gifts, and campaign video. As a next step, celebrities, bloggers, micro-influencers and social engagers have participated in the campaign with #LaysSmileAz hashtag. They prepared different content with Lay’s Smile packages and shared in their channels for motivating the audience to participate.