ETI Wanted Pops
ETİ is one of the oldest Turkish confectionery brands offering different varieties of products to all age groups. The brand mainly produces biscuits, cakes, chocolate, crackers, and exports to global markets. With ambition and design, ETİ became the first brand remembered when it comes to happiness.
As having a significant market share in chocolate products, ETİ was keen on introducing its new Wanted Pops products to the Azerbaijani consumers.
ETİ launched an influencer marketing campaign to bring joy to the younger and teenage groups as the brand’s mission and also should be relevant to the products’ features. Together with Keepface ETİ collaborated with entertainment, food, and lifestyle influencers. Influencers created a video, photo, and story content on their Instagram account with the #bombadad, #içindənpartlayanşokolad hashtags. Hashtags were chosen because of the design and taste of the Wanted chocolates.
The concept of the campaign was to reveal influencers’ crazy sides after eating ETİ Wanted chocolates. The campaign was started with influencer posting story posts telling they were being looked for. The next day influencers shared video posts showing they eat chocolates while hiding from people.
ETİ Wanted Pops campaign was greeted with joy and positive comments by the audience. The campaign reached 1.2M and generated $68,216 Media Value.