Blend-a-med: You are beautiful when you smile
Blend-a-med is a brand of innovation leader Procter & Gamble, which is advancing by fulfilling its purpose with innovative products that improve people's lives in small but meaningful ways. It's a brand of toothpaste and other oral hygiene products that are sold worldwide.
Brand:
Procter & GambleWebsite:
www.pg.com
GOALS
Awareness
Engagement
RESULTS
To raise awareness around it’s new Blend-a-med 3D collection White Whitening Therapy, the brand launched influencer campaign with #sengulendecoxgozelsen (you’re beautiful when you smile) hashtag. Influencers included lifestyle bloggers and celebrities who shared their personal stories when they’ve faced problems with keeping their smile shiny. They created a branded content and shared tips about how Blend-a-med helped them to unveil their whiter, brighter and refreshed smile to the world.
