It’s no longer a secret that companies collaborate with social media influencers as an effective marketing method. We live in a world that 70% of consumers ask social media before deciding to buy something or not. A survey carried in 2016 revealed one of the most interesting facts about micro-influencer marketing that will grab the interest of every marketer.

There are 2.77 billion social media users from all over the world, scrolling their news feed right now. According to Forbes, depending on their engagement, each account with more than a million followers earns $50.000+ for one sponsored post.  A study has found that working with micro-influencers (having followings of 30.000 or fewer) is more profitable for marketers.

Influencer marketing is a professional bond between a brand and an influencer. But who are those gorgeous creatures? Influencers are able to operate independently, creating their own beneficial contents and integrating a company’s advertising specifications into it.

Keepface Influencer Marketing Platform has recently gained a strong partner in its seed investment round, raising US$ 150K from 500 Startups – one of the most active seed-stage venture capital firms in the world.

(more…)