This week Metafluence is celebrating an important milestone. The one that is the fruition of our non-stop journey towards realizing our visions and building an influencer-centric metaverse for everyone. So sit closer:

Half a year ago, we had our IDO and launched our $METO token. Over the past six months, we have gotten bigger, stronger, and wiser. Today we would like to share some of our success stories under three main categories: Business Development, Products, and Marketing.

BUSINESS DEVELOPMENT

Advisors and Backers

From the very beginning, the Metafluence team was guided and advised by well-known top industry experts. We’ve always been seeking new opportunities to help the project grow further and have been open to new connections that can add significant value to the project.

And today, we’re proud to have 5 advisors on board, including Jedidiah Taylor, Chris Coll-Beswick, Saeed Hareb Al Darmaki, Raj Kapoor, and Ergi Sener.

Metafluence has also sparked great interest among notable VC funds and has been invested and backed by Sheesha Finance, BlueZilla, Kommunitas, Interstellar Ventures, and many others.

$METO IDO, Listings, and Holders Count

On January 24, 2022, Metafluence launched an IDO exclusively on BlueZilla, the leading launchpad network on Binance Smart Chain, which includes prominent launchpads such as BSCPad, NFTLaunch, and MetaVPad.

The IDO was completely sold out within hours of listing. The same day, $METO was listed on MEXC Global and PancakeSwap. Today, $METO is traded on four exchanges, of which three are popular CEXs: MEXC Global, Gate.io, Bitmart, and PancakeSwap. Listing on several exchanges has numerous benefits such as higher volume, wider network, higher liquidity, more credibility, further exposure, bigger community, enhanced sustainability, etc.

Furthermore, regarding the token holders’ amount, $METO currently has 13K+ holders on WEB3 wallets alone (excluding CEXs and staked tokens), meaning thousands of people worldwide believe in the Metafluence ecosystem & its native currency.

Our Partners

Throughout these six months, we’ve partnered with some of the leading projects in the industry, including SolChicks, SupraOracles, NFTb, and many others.

Each of these partnerships has its own goal to strengthen and benefit all the parties involved. Some, for example, are more focused on developing the technical side, others on the community and Metaverse integration sides, etc. The total partners count as of today is 13, and many more are on the way!

Metahut and Land Plot Private Sale, INO, and Public Sale

The early VCs who participated in the private sale of Metafluence City virtual properties were 2A Ventures, Pack Capital, and TUAL Group. The INO of Metahuts and Land Plots was held on five different launchpads on various dates, while the Public Sale of Metahuts and Land Plots was launched on June 27 on the designated Metafluence City Map.

Some remarkable platforms that held the INO were NFTb, Babylons, and Bitforex. Currently, we’re also developing our own NFT Marketplace, where users will be able to trade their Land Plots and Metahuts with each other. More updates on that will be shared soon.

PRODUCTS WE LAUNCHED

$METO Staking Model

On the 5th of March, we introduced the $METO Staking Model to our community members. This model offers 4 pools in total:

• NANO Pool (3 months)
• MICRO Pool (6 months)
• MACRO Pool (9 months)
• MEGA Pool (12 months)

Each pool has its own APY and capacity. Our largest staking pool, MEGA, has been filled as of July 20, with 20M $METO staked in it for 1 year. This is a strong indication of how strong and supportive our community is and has been throughout the project’s development. We’re also planning to launch new staking pools in the near future; more details are to be announced as we advance further.

Navigation Map

With the launch of the Public Sale of Metahuts and Land Plots on June 27, we’ve also introduced Metafluence City Navigation Map. This Map portrays the city’s plan, locations of the Land Plots, parks, City Center, Lake, Influencers and Investors’ Metahuts, and so on.

The map is also where the magic happens; everyone who wishes to can connect their MetaMask wallets to the website and acquire their desired properties in Metafluence City.

Virtual Properties: Land Plots and Metahuts

One of the foundational blocks of Metafluence City is virtual properties. And the launch of our first virtual properties, Land Plots and Metahuts, was celebrated enthusiastically by our community.

Land Plot is a virtual 100M x 100M spot within Metafluence City. The Land Plot is unique in that it allows users to purchase, own, and develop their virtual real estate. You will also be able to acquire a Metahut on your empty Land Plots in the future.

On the other hand, Metahut is a Metaverse residence consisting of various rooms such as the NFT Room, Event Room, and Shopping Room. Each room is designed for a specific purpose.

The Event Room is perfect for hosting parties or other events, while the NFT Room is ideal for those interested in collecting and trading non-fungible tokens. Finally, the Shopping Room is a great place to buy & sell virtual goods and to collaborate with brands.

Metafluence v1.0.0 (Alpha Testing)

On August 10, we will launch the Metafluence City Alpha Version. Users will be able to create their own personalized avatars and use them to explore the Metahuts in 3D, meaning they’ll be able to walk around the Metahuts, visit NFT, Event, and Shopping rooms, and appreciate each of these rooms’ beautiful details.

In addition, multiplayer voice chat functionality will also be available for users to communicate and socialize with each other.

BIANNUAL MARKETING REPORT

Events

Our team has traveled worldwide, from Dubai to Istanbul, from Antalya to Amsterdam, and participated in and organized various online events and AMA sessions to showcase opportunities Metafluence City offers to broader and diversified audiences. A few of the most important events we’ve participated in or organized:

• Binance Live Event — Elvin Aziyev, our former CEO, shared some of his thoughts on SocialFi, Web3, and Sharing Economy on March 24, 2022
• World Ecom Expo 2022 — Metafluence Co-Founder and CEO, Emin Vali, was a speaker in the Metaverse Talkshow during the Gala night of World Ecom Expo 2022. He elaborated on the concept of virtual Land Plots & Metahuts and why brands, influencers, and individuals must join the metaverse trend before it’s too late.
• Expo 2020 Dubai — Our participation in the WEIF 2022 within the scope of Expo 2020 Dubai was another critical step in our mission to attract investors, brands, and people from various industries to the Metafluence ecosystem.
• NFT Summit Istanbul — We were the Diamond Sponsor of the event, which took place on May 28–29, 2022, and focused on Web 3.0 technologies and the future perspectives of the NFT industry with the participation of 100+ professional speakers.
• MET AMS — After participating in various industry-related events in UAE, Turkey, and Asia, we’ve entered the Europe Metaverse market in Europe’s leading metaverse festival in Amsterdam during June 14–17, 2022.
• Blockchain Wave 3.0 — An event focusing on the Metaverse, NFTs, Web 3.0, and Blockchain in Antalya on May 18, 2022. We were a Diamond Sponsor of the event, and Emin Vali was one of the speakers.
• Asia Metaverse Conference — Emin Vali was also a speaker at Asia Metaverse Conference, an online event including 5,000+ global companies, organized by the Metaverse Club, on May 24–26, 2022.
• BUSIAD Event — Emin Vali participated in “The True Digital Twin in the Production: Metaverse” event, which was hosted by BUSIAD, Bursa Industrialists’ and Businessmen’s Association, on June 17, 2022.
• 12 AMAs in 3 different languages (ENG, TUR, RU)

https://cdn.embedly.com/widgets/media.html?type=text%2Fhtml&key=a19fcc184b9711e1b4764040d3dc5c07&schema=twitter&url=https%3A//twitter.com/metafluence/status/1537122235525304323&image=https%3A//i.embed.ly/1/image%3Furl%3Dhttps%253A%252F%252Fabs.twimg.com%252Ferrors%252Flogo46x38.png%26key%3Da19fcc184b9711e1b4764040d3dc5c07

Influencer Marketing

As an influencer-centric metaverse for everyone, one of the critical missions of Metafluence is to gather hundreds of influencers from all over the world under one roof. The logic behind Metafluence is simple yet powerful: If influencers with millions of fans come together under one roof in the Metaverse, then everyone may follow. Throughout these 6 months, we’ve been continuously running various Influencer Marketing activities, and so far, Metafluence has been covered by more than 500+ influencers worldwide!

100+ influencers with 50M+ audiences have already got their virtual properties in Metafluence City and became Metafluence citizens. Janice Hung, Youssef Bouba, Abdelouahed Benomar, Dallas Hart, Ray Diaz, Bader Mohammed, Lucas Clash On, Felipe Viktor, The Moon Carl, Salim Hamidi, Hamza Taiss, Mahmut Erdal, Jimi Jackson, Anyuta Rai are only a few of them.

The influencers in Metafluence City have also started creating their virtual avatars to prepare for the launch of the MVP (Demo version of Metafluence City and Metahuts). And we must say, the majority of them got super creative and built absolutely superb avatars that pretty much look like them!

Another step our influencers took towards expanding their metaverse presence is to start utilizing their NFT Rooms. Influencers such as Ozan Sihay, Salim Hamidi, and Janice Hung have already been showcasing their NFT collections in their Metahuts’ NFT Rooms.https://cdn.embedly.com/widgets/media.html?type=text%2Fhtml&key=a19fcc184b9711e1b4764040d3dc5c07&schema=twitter&url=https%3A//twitter.com/metafluence/status/1540688911231373313&image=https%3A//i.embed.ly/1/image%3Furl%3Dhttps%253A%252F%252Fabs.twimg.com%252Ferrors%252Flogo46x38.png%26key%3Da19fcc184b9711e1b4764040d3dc5c07

PR

Our PR team got Metafluence City highlighted in many places, but some of them are too good to skip. For example, our billboards have been shown to people in Times Square (New York), Silicon Valley (Palo Alto, California), Boston, and SOGO (the largest shopping mall in Hong Kong).

Media Coverage

While we have been busy with our products’ fast development according to our roadmap, many authoritative sources have covered our story:

Yahoo Finance: Metafluence is set to address the challenges and unleash the full potential of Influencer Marketing in Metaverse.

Forbes: Is Bitcoin Becoming Just Another Tech Stock? (Elvin Aziyev’s thoughts on the topic)

Cointelegraph: Influencers are invited to become ‘metapreneurs’ as social media moves to Web 3.0.

Investing.com: Metafluence: The First Influencer Platform Connecting Influencers, Brands and Audiences in The Metaverse.

Webtekno: Markalar ve Influencerlar İçin Geliştirilen Metaverse Projesi Metafluence, Gate.io’da Listelendi. (in Turkish)

Nasdaq: The Next Generation In Influencer Marketing And Entrepreneurship In The Metaverse.

Benzinga: The Metaverse Economy: Metafluence Announces Date of I.D.O. Launch.

Blog Posts

Besides being seen on authoritative sources, we have also been creating various helpful, informational, and educational blog posts to keep our community updated with the industry news and Metafluence’s updates. These include but are not limited to:

1. Metafluence Raises $3M in Oversubscribed Funding Rounds
2. How to Stake $METO? — A Step-by-Step Guide
3. Land & Metahut Sales Started — Early Landowners Settle in the Metafluence World
4. Virtual Properties Sale in Metafluence City
5. How to buy Land Plots in Metafluence City

Community Groups

In our efforts to build a stronger community involving people from around the world, we’ve launched 6 Community Groups on Telegram, five of which are local. These groups let our community members engage with one another and contact us directly when they need it. Here’s the list of them:

• Global
• Turkish
• Vietnamese
• Chinese
• Indian
• Russian

Social Media & Website

Six months aren’t a long period, but it was for us to gather over 360K followers on social media in total. Find our social media accounts and the number of their followers to date below:

• Twitter (129,200)
• Telegram (83,211)
• Discord (48,200)
• Instagram (41,200)
• Facebook (16,248)
• LinkedIn (12,697)
• YouTube (23,900)
• Reddit (11,891)

Besides our significant social media success, we have also had 500K+ visitors from 214 countries on our website so far.

About Metafluence

Metafluence is an influencer-driven social metaverse with a limited number of virtual properties neighboring brands and influencers followed by millions of loyal fans. Thanks to its influencer-driven nature, we believe that it’ll bring together audiences of various influencers from all nationalities and industries.

Metafluence City will give everyone a stage in the Metaverse. Our residents will have a chance to become a Metapreneur, a metaverse entrepreneur, thanks to our influence-to-earn platform. They will be given the needed tools to shine with their creativity and monetize their social influence. For example, they’ll be able to showcase and sell their NFTs, organize virtual events, create a MetaCommerce shop, acquire virtual properties, and be a pioneer of the emerging Web3 civilization.

With various rooms designated specifically for certain purposes, Metahuts, are one of the main architectural elements of the city that combine in itself all the needed mechanisms for their owners to welcome their guests and provide them with an unforgettable experience.

As a barbershop owner, you share the same goal with every other business out there: to make profits exponentially and become a big player in the industry. And as you might already know, your marketing strategy plays a huge role in achieving this. Speaking of which, influencer marketing is the current most powerful way to grow your brand awareness and achieve all of your marketing goals. Primarily, influencer marketing is all about paying social media celebs to promote your services. Popular product designers have been using it for years before now when saloons, barber shops, and other beauty service providers started hopping on the business trend. So, if you don’t know how to get started, read the step-by-step guide below.

STEP 1: Know Your Budget And Marketing Objectives

It may seem obvious that your marketing goal is to get your brand more popular and win more customers. But you want to be specific. Be specific about numbers and reaches and set realistic goals. Put it all into writing. Here’s an example; “I am spending $100 to generate 50 loyal customers from New York and 80 clients from Los Angeles, with each of them paying $30 per haircut”. This picture prevents the wastage of money and efforts. It also guides in the “choosing an influencer” stage explained below.

STEP 2: Find An Influencer

There are dozens of influencers out there: it’s like picking saloon furniture from IKEA. I digressed! The first step is to choose a “good” influencer: someone who posts high-quality content, has previous experience, is on target with your market/industry, and has worked with brands like you. With this in mind, head over to popular social media to create a list of 5-7 potential influencers that fit into your category. Hashtags like #sponsored and #ads will make your search easier on Instagram. Next, verify that the followers of your potential influencers are real. Often than not, when the followers on an influencer’s page are mostly commenting “very good”, “nice post” and similar short feel-good comments, those are likely bot-generated followers. Finally, make sure that your influencer has a large active following and engagement.

STEP 3: Reach Out To Them

At the end of step 2, you’ll probably wind up with a shorter list. Reach out to each influencer via messages, emails, websites, or through any medium that they’ve made available. Keep your first message short and don’t talk about money just yet. Ultimately, you want to find out if they’ve worked with a brand similar to you and disclose your interest in working with them.

STEP 4: Go Into The Details

After receiving a reply from them, it’s time to discuss how the relationship will go and how you want your campaign to work. The best platform to do this is via a video call but it’s not really a thing. Now, over the meeting, some important questions you should ask are how many videos and photos they will take for the campaign and if you’ll have copyrights to those materials for future advertisements. You should also talk about your marketing goals, what you’re offering them in return, your preferred timeline for the campaign, and any other important bit.

FINAL STEP: Launch, Study Results, And Learn

You both ought to have decided on a tracking system for the tracking of your ads’ performance. Though when using social media like Facebook and Instagram, they have a tracking system that shows important metrics and data about your ads. With such a system, you get to know the demographics of your potential clients and figure out your best and worst-performing ads. These info bits will come in handy when running other campaigns in the future.

In Conclusion

Whether improving your ROI or launching a new brand, influencer marketing is one of the most effective methods to hit your targets. But your success rate depends on doing it right. That’s why we’ve created this easy guide for people who run barbershops. You can also check this post to discover how to make your influencer marketing campaign a success during the holidays.

After Christmas and New Year celebrations fizzled out, some may think that the holiday season has wrapped up, yet  Valentine’s Day is the next noteworthy holiday marketers can leverage to attract social media users, engage an existing audience, increase ROI and boost their sales.

Before breaking the process into pieces, digital and social media marketers should bear in mind that Valentine’s Day campaigns don’t have to be particularly targeted at couples. Valentine’s Day widen its wings beyond just about romantic relationships, it’s about showing that you care , and you need that day to use as an excuse to give gifts to your family, friends and someone you profoundly care for. As stated by the National Retail Federation people who are celebrating the holiday said they plan to spend an average $196.31, up 21 percent over last year’s previous record of $161.96. Spending is expected to total $27.4 billion, up 32 percent from last year’s record $20.7 billion. Ponder that!

Spread the Love

Facebook is the worthy pacesetter for launching a successful influencer marketing campaign. However, ignoring the significance of the other social media platforms such as Instagram, LinkedIn, Twitter, Reddit etc. can cause you so much trouble even long before starting your campaign. This should be noted that being present and offering opportunities which your target audience will appreciate is the key to success. You will be the champion if you regularly interact and build relationships with existing customers while targeting prospective ones .

However, you may think that is it easy to engage with your customers through social media platforms? Well, when it comes to social media you don’t need to go off the deep end. All you have to do is share engrossing and diverse content as continually as possible.  Publishing appealing photo and video contents have tremendous benefits. They make your target audience remember you more effortlessly, because if they have a visual memory about a thing it will make them forget you more at a leisurely pace.

Let Them Know What You Do

Encouraging your customers into dialogue with you which will eventually boost your conversions and sales is one of the most essential ways to engage your customers. Certainly you shouldn’t underestimate the importance of call-to-actions. Moreover, don’t forget that you are talking to your customers on the occasion of Valentine’s Day.

• Give your significant other something really special this year. Buy now and get 50% off.
• You love her/him every day, but make Feb 14 a special one.
• Your love deserves more than 30% off, order now!

Calls to action created to get an instant reaction from the target audience, and their sole purpose is to convert possible prospects into real customers and clients. If you use them accurately you will easily get new leads and prospects that will take your business to the next step.

Be Original

Whether you are a customer or brand you undoubtedly spend a lot of money in the name of love.  At least you should know that over the last year, there was a $1.6 billion increase in spending during Valentine’s Day. From the tiny box of jewelry and mesmerizing pieces clothing to dinner in a fancy and an attractively arranged bunch of flowers, people are throwing out the fortune for their significant others. Maybe that’s why Valentine’s day is a chance for brands to showcase and to persuade a customer to buy more of a product with romantic packaging. After all, we all want to feel cared and loved by the people we hold dear.

Metafluence team is very excited about its upcoming launch (Jan 24th, 3PM UTC PancakeSwap Listing), and to thank our community, we will GUARANTEE a Land Plot to first 5000 people who acquire at least 10,000 $METO on PancakeSwap (till Jan 25th, 11:59PM UTC) and hold for at least 45 days without selling. Those who will be eligible for a Land Plot will also get a chance to win a Metahut (only 20 available). The exact terms are as follows:

• Purchase 10,000+ $METO on PancakeSwap (till Jan 25th, 11:59PM UTC) and hold for at least 45 days
• Be among the first 5000 people to purchase on PancakeSwap and get a GUARANTEED LAND PLOT
• Also get a random chance to win a METAHUT (ONLY 20 AVAILABLE)
• Fill out this form right after your purchase of the 10,000+ $METO on PancakeSwap, so we can track your $METO holding

Benefits of Owning a Metahut or a Land Plot

• Monetize your social media influence via Metahut rooms such as Shopping, NFT, or Event Room
• Host events, engage with your audience, friends and brands
• Create, showcase and trade NFTs
• Design your Metahut to provide unique experiences for your guests
• Participate in the governance of the Metafluence city

More About Metahuts and Land Plots

Influencer homes (Metahuts) and Land plots are the main architectural elements of the city and will serve as personalized spaces in the metaverse. Owning Metahuts or Land plots will provide benefits including discounts, rewards in form of NFTs or voting power within the ecosystem. While both, Metahuts and Land plots provide certain benefits, Metahuts are very limited in comparison and offer more value. Owners of the Land plots will be able to upgrade the plots to Metahuts over the time.

Metahuts are metaverse homes consisting of multi-purpose virtual rooms: Event Room, NFT Room, Shopping Room, and others. In terms of the features, Metahuts will have more or less rooms based on influencers’ SM audience size, however, any Metahut features or assets, including the rooms can be obtained with an additional expense or upgrades. The rooms are personalized spaces within Metahuts, and they will allow influencers to better monetize their SM influence, engage closely with their audience and brands in the Metafluence ecosystem. The Metahut rooms are as distinct as follows:

NFT Room will allow influencers to showcase or sell NFTs that they created or own.

Event Room will allow influencers to hold public, private or premium events with their audience. In-room events can be held in collaboration with other influencers.

Shopping Room is a special place where hosts can set up their own marketplace for digital and physical products and collaborate with brands through sponsorships.

Game Room will allow influencers to display their game collection, make recommendations, and sell certain games through affiliate partnerships. Visitors will be able to see and download the games from the official sources.

Crypto Room will allow influencers to display and support their favorite crypto projects.

Custom Room is a solution (usually for bigger influencers or celebrities) per request and this type of rooms can be constructed by the Metafluence team.

At the early stages, a limited number of Metahuts and Land plots will be granted to influencers and early adopters, and this campaign specifically aims to onboard our most loyal community members.

We have a tremendous community of 250k+ people across all of our channels, and once again, we would like to express our immense gratitude towards our community and wish you all the best!

ABOUT METAFLUENCE

Metafluence enables influencers to monetize their social media power and creativity in the Metaverse. As social media (SM) is transitioning to the metaverse, our vision is to build an influencer-centric ecosystem in the metaverse where influencers, their audiences, and brands are easily engaged in transparent and incentivized relations. We are on a mission to convert SM Influencers into metaverse entrepreneurs (Metapreneurs) through our influence-to-earn Metafluence platform. Our solutions for influencers automatically address the brand and audience challenges, enabling all the parties to thrive in Web 3.0.

To learn more about Metafluence, click here

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Influencer marketing is on track to account for more than 80% of all ad spend in the next five years, making it quite literally the hottest thing since sliced bread. At the same time, metaverses and decentralized social media channels are springing up, backed by some of the biggest companies the world has ever seen – even Facebook is joining the game. The time has come for these two industry trends to merge, and when the merge begins, there’s incredible potential for influencers and blockchain-powered platforms to conquer the digital space.

Keepface – Powering the World of Influencers

Nobody knows the world of influencer marketing quite like Keepface. Keepface currently has more than 550,000 influencers on its books, unlocking access to more than 1.4 billion eyeballs. Some of the biggest companies in the world have already taken advantage of this impressive portfolio, with names like Oral-B, Lays, McDonald’s, Danone, and Pepsi cashing in on that potential.

The key to success with an influencer marketing strategy is to use a data-driven platform. Picking the right influencer for the job is the hardest part of influencer marketing, but Keepface allows you to eliminate all the guesswork, leaving brands and projects with the best influencers to push their products.

The same goes for influencers. Keepface matches you with brands that are after audiences identical to yours. This takes out the fear of content not being in alignment with the brand, allowing you to do what you do best – create high-quality, high-converting content that your audience loves.

What is the Metaverse?

The Metaverse is a digital realm for the uninitiated, where people can become anybody or anything they want. It’s a digital landscape that lives on a blockchain. Think of the Metaverse like a videogame. There are already a few in existence, but hundreds more are in development and are launching every day. Metaverses allow you to play games, interact with other players, buy and sell digital land, collect NFTs, and become anyone you want.

This means a fantastic opportunity for influencers to start exploring the Metaverse. Many Metaverses allow players to deck out their characters using NFTs from collections or specific NFTs from that metaverse. A great example of this is Decentraland. You can kit out your character with unique clothing items and even win exclusive clothing items from in-game events. When Atari launched its casino in Decentraland, you could claim exclusive Atari t-shirt NFTs.

Perhaps you want to become a land baron; that’s possible too. You can buy digital plots of land and build whatever you want on them. Maybe you want to build a bar, a maze, a casino, or even a park where you can hang out with your friends. Whatever you dream, you can make it a reality. Heck, you can even buy land, throw up billboards and rent out the space just like you would in the real world.

Where do influencers fit into the Metaverse? It’s pretty simple. Metaverses are still incredibly young, which means they need to raise awareness. NFTs can sell for tens of thousands of dollars, so there’s big money in the Metaverses. Every new user and player that signs up could bring in a small fortune to the project behind the Metaverse. Competition is relatively low from an influencer point of view, as the Metaverse world is still so young. That means that getting into Metaverse influencer marketing now is the most lucrative avenue you can pursue!

Meet Metafluence – The Influencer-Centric City in the Metaverse!

Metafluence, a subsidiary of Keepface, is laser-focused on helping influencers break into the Metaverse scene. We bridge the gap between traditional influencer marketing and the Metaverse, tearing down those scary barriers and helping you get into the action. Influencers often face challenges like a shortage in data-driven solutions, fraudulent social media activities, and payment issues. So, we at Metafluence heavily believe in the power of blockchain technology to resolve these issues. We’ve created a safe world where influencers and brands can interact and benefit one another with all records immutably recorded and stored on the blockchain.

The goal of Metafluence is to empower influencers towards monetizing their influence while exposing brands to the world of blockchain and Metaverse. Influencers and brands can partake in real-time discussions, secure payments safely using escrow services, and track results in real-time that are immutably stored on the blockchain. Using the native $METO token, both influencers and brands can feel safe when teaming up in Metafluence, one of the first blockchain and Metaverse-focused influencer marketing agencies.

Metafluence is more than just another agency where you can sign up as an influencer. It’s a full-blown metaverse that allows you to interact with brands in a whole new way. This allows you to sell yourself, your identity, and your audience on a whole new level, squeezing even more juice from your social following than ever before. Metafluence is the tool you NEED to take your influencer marketing efforts to the next level in the blockchain and Metaverse world.

When you join Metafluence, you can take full advantage of all the tools and features. These include:

·  Metahuts

·  Metaclans

·  Metarooms

·  Events

These tools allow you to have a safe space in the Metaverse to call your own and allow you to showcase your talent, following, and reach. Micro-influencers can use Metaclans to team up with other influencers to bid on projects that are slightly beyond their reach, allowing them to continue growing and evolving in the influencer marketing world. Metarooms allow influencers in the Metaverse to showcase and trade their own NFTs, which is a world first!

We will have a special education program for influencers and brands to explore the potential of Metafluence, and we are planning to onboard thousands of metaverse curious influencers in the coming months.

Are you ready to take the plunge and join the Metaverse? It’s still a young niche, and there’s a lot of leverage that you can provide to the biggest metaverse and blockchain projects, allowing you to supercharge your earning potential.

All it takes is a click.

Are you in?

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You have just opened your own clinic. You have it in the right location, close to your target audience. You have the equipment and the right staff. You will surely feel confident that it will succeed because you have many years of experience as a medical professional. However, you will still need a marketing plan. Even the biggest and the best hospitals and clinics require marketing.

There can be so many approaches. You can advertise in the local newspapers, medical directories, and journals. Don’t ignore digital marketing, especially social media, because this is giving better returns in many ways in recent times. Social media marketing can be very important for the success of your clinic. Here are some key business and marketing tips that can show you how to use Instagram to make it work.

What Kinds of Instagram Influencers Are There?

Influencer marketing is very effective. In 2020 alone, it has grown by an impressive 57%. This is why it is critical that you work with the right influencers.

Instagram influencers can be divided into two groups:

1. By the number of followers
2. By content type

• Those having more than 200,000 followers are Macro influencers.
• 25,000 to 200,000 followers are Power influencers.
• Those with less than 25,000 followers are Micro influencers.

Macro or mega influencers are usually the celebrities. These people are very much active and highly visible on social media. They also generate a lot of engagement. The Power influencers are just a little behind. Many of them are well-known professionals, thought leaders, and television personalities. Micro or nano influencers offer a narrower reach, but the engagement is often high.

Consider the content type when you want to appeal to a niche audience. For example, you may want to leverage credible Instagram profiles to reach out to photographers, chefs, models, gamers, etc.

How much should you spend on an influencer? There is no specific rule about this. But the generally accepted formula is 100$ for 10,000 followers. So, if your influencer has 100,000 Instagram followers, you may have to make a payment of 1000$.

How to Find the Right Instagram Influencers for Your Brand?

There are two reasons why the number of followers is important.

1. You can calculate the fee for sharing content about your clinic.
2. You can also calculate the avg. engagement rate for the posts.

When you work with influencers on Instagram, you are depending on their ability to say a good word about your business, which will reach a large section of the population because they have many followers. But you also want good engagement because this is where influencer marketing will give you the edge over traditional marketing. This engagement will come when they comment on the post, like it, and visit your profile.

Here’s a way of calculating the engagement rate:

• Add all forms of engagement on the post – likes, comments, shares.
• Divide the total/by the total number of followers
• Multiply by 100

On average, the engagement rate in 2% for each post. If it is anything lower, then you are not working with the right influencer. Find a new person for your social media business marketing.

Influencer Metrics

The number of followers should be the main consideration while selecting an influencer. It is generally believed that the influencers who can give you the best results are those with the maximum number of followers. However, this is not always right.

Let us take an example to understand this better. Let us assume that you run a clinic for Botox treatments. You find two influencers – 

1. Someone with more than 50k followers. Most of the Instagram followers are teenagers.
2. An influencer who only has 15k followers but 80% of them are in their 30s or 40s and most of them are females.

If you just look at the number of followers, then you will end up targeting the wrong market segment. When you select the right influencer (the second option), your overall reach may be less, but you will still reach out to the right market. So, when selecting the influencer, you should focus on more than just the numbers.

Figure out the Relevance with the Influencer’s Niche

Best, try to find influencers who have some relevance with your industry. It is going to be very beneficial for you if you can find such people. For example, if you are offering Botox treatments in your clinic, try to find Instagram influencers who have already opened up about getting Botox treatment. Luckily, you will find many of them like Cindy Crawford, Gwyneth Paltrow, Kim Kardashian, Nicki Minaj, Britney Spears, Nicole Kidman, Vanessa Williams, and Brooke Shields.

They would all be right influencers for your clinic. Try to find out whether any of these celebs or others like them are looking to collaborate. They won’t have to go overboard selling your business. All they need to do is just say that Botox treatment is very effective and safe. One simple statement can go miles in giving your customers the confidence they need.

You can also approach local beauty influencers, those who are active on Instagram and have a decent number of followers.

While selecting the influencer, always narrow down the specific category. For example, those who have opted for the Botox treatment will always give you better results than just random beauty influencers.

Analyze the Influencer’s Previous Marketing Campaigns

There are two more considerations:

1. Analyze the influencer’s previous marketing campaigns.
2. Make sure that you avoid the Influencers that are walking advertisements. There has to be credibility. Otherwise, the message is going to be lost. It simply won’t be effective.

Never analyze just a single campaign. Always check several marketing campaigns and collaborations of an influencer. Avoid people who have endorsed or promoted the business of your competitors. You can be in trouble if you don’t look at these details. If your followers find this out, then you and your brand won’t appear authentic.

Also, avoid the influencers who would recommend brands too often. You will find influencers who promote several brands in a month. Their profiles have already become oversaturated. The audience is sure to get confused about what to follow. They won’t buy.

Also, remember, when you collaborate with an influencer, you are essentially tapping into the person’s reputation. So a bad reputation is also going to rub off on you.

Choose the right influencer for your brand to reap the full advantage of influencer marketing. Look at the numbers but also give audience engagement and other key factors the importance they deserve.

Today’s marketing landscape is highly varied and full of options. Companies and businesses are straining to keep up with trends and figure out what marketing investments actually move the needle. Sometimes they succeed, but many times they waste precious time, energy, and resources. 

There’s a better way: the rise of influencer marketing has made available a highly profitable marketing strategy that, when done right, can significantly change the way your business finds and connects with its audience.

What is Influencer Marketing?

“Influencer marketing” refers to enlisting influencers, individuals who have curated a social media following within a particular niche or interest commonality, to market your brand or product(s).

The Benefits of Working with Influencers to Market Your Business

Including influencer marketing in your business’s marketing mix can be a lucrative strategy for optimizing your marketing efforts. Influencer marketing has been shown to create several strong advantages for companies that do it well:

• Influencer marketing boasts a strong return on investment. Studies and figures estimate that influencer marketing can yield a return of $5 or more for every dollar spent. This figure also has the potential to be increased substantially because unlike other forms of marketing, influencers often accept compensation in the form of product discounts, samples, and reciprocal promotion outside of monetary compensation.
• Influencer marketing can yield higher quality leads and customers than other marketing channels. This is thanks to the deep, cultivated relationships influencers develop with their audiences that make consumers more likely to readily accept and engage with brands or products influencers recommend. This can lower customer acquisition cost, shorten onboarding time and resources, or increase revenue per customer when using influencer marketing to source leads.
• Influencer marketing garners significantly higher social media engagement than in-house social media content. Social media engagement makes up a significant portion of average consumers’ time and influence, especially in younger audiences. Because influencers are experts in social media engagement, using influencer marketing can help your business thrive in this playing field much more quickly and efficiently than trying to develop your social media marketing game in-house.
• Influencer marketing can help you broadcast data-driven stories. Using data to tell a story or share a compelling message is vital to many marketing efforts. Doing this well requires creativity, narrative mastery, and aesthetic appeal. Influencers work in these currencies already, and rely on their talent for storytelling and creating compelling content to be successful. This makes influencers a huge asset when crafting a campaign – especially one that relies on data or using data points to convey a message.
• Influencer marketing can keep your company in front of trends. Engaging in influencer marketing requires engaging with the trends influencing your markets. Influencers can provide a huge asset for your company or business because they expose you to the heart of emerging trends. Engaging influencers to market your brand gets your company closer to the epicenter of your market and can also provide critical insight into what trends may emerge in the near future.

Tips for Getting Started

If your business or company is interested in employing influencer marketing, here are a few tips for how to move forward:

Look at Existing Influencer Campaigns in Your Vertical or Industry 

Take a look at what your competitors are doing. Look at best practice for similar verticals. Gain an understanding of what’s already being done and how your company might either emulate or improve on current trends.

Identify the Market or Market Segments You’d Like to Reach 

Influencer marketing can be hugely varied but tends to center on particular demographics more strongly than others. It’s important to define the possible ages, geographic locations, gender(s), interests, and other identifying features of markets you’d like to reach. Make sure the influencers you might engage have active audiences that match the needs of your business.

Gather and Then Refine a List of Potential Influencers 

Do your research and prospect a wish list of promising influencers whose content, storytelling, and personality might fit well with your brand, before making contact. This will help you craft your pitch and have a better idea of what your business needs are so that you and any influencers you speak with can more quickly gauge a good fit.

Create a Clear Project and Proposal 

Working with influencers should be navigated intelligently and strategically just like any other type of marketing. Thinking through your objectives, assets, timeline, strategy, and deliverables will make the experience much easier and more profitable for everyone involved when you decide to engage an influencer to help you with your marketing.

Test First 

Not sure if influencer marketing is a good fit? Unlike some more traditional forms of advertising, influencer marketing can be tested and tweaked using modest resources and can provide a low-threshold alternative to other marketing channels that make it easily accessible for a range of business types.

Whatever your business’s size, needs, or industry, influencer marketing could prove a highly lucrative marketing strategy and create significant gains and growth if done right. Now is the time to explore what difference influencer marketing might make for you.

We are at the eve of one of the greatest shopping day of the whole year. I believe some rings already rung on your mind. Yes, we are talking about that magnificent day, aka Black Friday.

Black Friday is the first Friday of the week which comes after U.S. Thanksgiving holiday, but as a citizen of the world, we grasp that day’s meaning differently. In brief, we see it as a day full of discounts and special shopping deals. Moreover, given the fact that December is filled with holidays, Black Friday could stand for the beginning of the holiday shopping season. This can be mentioned confidentially that this very season plays a crucial role for not just the economy of the country, but the whole world. The ascending interest for Black Friday is plain as a day.

Just like 2020, this year as well, coronavirus pandemic loomed over the annual shopping event. For those who think Black Friday is a tradition, restrictions became a quite vexing problem. However, when it comes to discounts who can stop the shopaholics? eCommerce sales reach its climax when many retailers put their Black Friday deals and discounts online.

Enough with shooting the breeze, let’s dive into the serious stuff. Why this day play a tremendous role in the economy and how social media effect to the efficiency of Black Friday.

The Creation and Evolvement of Black Friday

There are two occasions where the term Black Friday has been used and surprisingly they have a little connection whatsoever. First one’s history goes back to 1869, when financier Jay Gould and railway magnate James Fisk attempt to put gold market through the hoops to hike the prices. However, that plan backfired and in September 24, pass into the history as the date of financial panic. These implacable Wall Street financiers’ conspiracy unraveled on Friday and that event resulted with bankrupting everyone, from cashed up barons to penurious farmers.

Right now most commonly used Black Friday term is refer to the day after Thanksgiving, which is often considered the first day of the holiday shopping season and is known for featuring discounts from retailers. However, why choose the black color to express a quite jolly day, and is there any specific reason hides behind the selection of Friday out of all week?

The thing is retailers are the ones who kind of formed that tradition. During the year, retailers were marking their loss with red color, and black, on the other hand, was symbolized the profit they made. Moreover, supposedly on the day after Thanksgiving sales would go into the black , because holiday shoppers spent so much money on discounted products. We don’t know for a fact that retail companies used to record losses in red and profits in black when doing their accounting, this version of Black Friday’s origin is the closest version we have to the truth.

First Things First, Change

Social media plays an irreplaceable role to drive the traffic towards online shopping. Coronavirus pandemic changed the whole worlds approach towards their traditional behaviors. That has been said that, this year 62% of the customers keep themselves away from entering to the actual store on Black Friday. This a good sign, at least we can be happy that people have the awareness to protect themselves, yet is it interfere with the astounding success of Black Friday? Certainly, not, because eCommerce fill in for the physical loss.

If you want to drive referrals to eCommerce sites you need to know which one could be more beneficial for your business. Although Facebook leads the queue, Instagram and Pinterest are the ones which are the most context-specific influential social media platforms.

Here comes one more necessary detail: If your focus is young audience, more specifically, Gen Z TikTok will be the gateway towards your aim. Snapchat and Twitter can seem left behind, but when you are roll up your sleeves to prepare your social media plan for Black Friday bear them in your mind too.

Everything Changes if One Thing Changes

At least once in our life all of us have seen a footage where people are literally marching into the stores at the crack of dawn. Pushing and pulling, fighting over an item or walking all over the things which stands on your way. Seems familiar for many of us, yet that is not the worst part at all. The destruction that these so called customers leaves behind evoke the scenery from post-apocalyptic movies for salespeople.

Fortunately, more and more, consumers are choosing to shop online. When we pause a little and think who would want to wait outside for hours or have an actual fight over the last most-cherished item? These all were happening years ago, but the coronavirus pandemic pushed shoppers online more than ever in 2020.

Tomorrow will be the biggest Black Friday ever for eCommerce sellers. Thereby don’t let anything hold you back or stir your vision. Try to make the most of it with social media, email marketing and advertising. Engage with your audience and stay true to your brand, success will come to you when you take the law in your own hand.

Are you wondering how to become an influencer in 2021? If yes, then you are not alone. With the growing popularity of social media platforms, more people are starting to realize the importance of becoming an influencer. 

Without any doubt, social media influencers are in high demand and popular these days. People follow them, brands want to collaborate with them, and they become a known face in no time.

Are you wondering what influencers are? An influencer is someone who has millions of followers on social media and whose recommendations are followed by brands or individuals. Further, influencers can be skilled individuals, groups of industry leaders, travelers, sportspeople, and other professionals.

There is also an increase in influencer marketing as it gives marketers direct access to an influencer’s loyal fan base. Following these tips will help you become an influencer in 2021 and beyond.

Find Out Your Niche

The first step is to identify the niche as it is an essential part of your journey as an influencer in 2021. The niche should be something that allows you to showcase your skills and help you grow them further.

When deciding on to become an influencer, you have the following categories to choose from:

·  Travel

·  Health

·  Fashion

·  Gaming

·  Food

·  Lifestyle

·  Phone reviews

·  Market reviews

·  Entertainment

·  Tech and more.

But you don’t need to limit yourself to one niche, according to your interest and skills, you can combine two or more niches. You can even turn your hobby into an influencer, which you can read more about here: https://keepface.com.

Choose Your Platform

Now, the next step is to decide or pick the platform to cover your niche on social networks. There are Instagram, Facebook, YouTube, Pinterest, LinkedIn, and many more platforms that you can use to become an influencer with your niche.

If you desire to create videos of travel or any other niche, then YouTube or Instagram is the best option. On the other hand, for blogs and content in a niche, LinkedIn is the best choice.  

 Media like Facebook, YouTube, and Instagram are especially successful for fashion, lifestyle, travel, and beauty. The key here is to choose a format or social media network according to your niche. Also, you should get a domain name for your channel or blog. You can check premium names from trusted sites like https://domainify.com/.

Create High-Quality Content

Keep in mind that the “content is king.” High-quality content is really important to become a successful influencer. So, think about how you can create good content that is related to your niche.

Make sure you will need to offer value to your audience through the content so that people feel connected with you and wait for your next content piece. You will get attention only if you offer what the audience wants.

Be Authentic and Consistent

People can follow you or see you only if you are consistent with your work as an influencer. No one likes a person who is not authentic and consistent. Your followers will unsubscribe you or forget you over time if you fail to regularly offer them good content.

Majority of the audience of influencers follows them because they put so much effort to be the best version of themselves. Moreover, they always brace themselves to meet the expectations of their followers. Being honest and authentic is somehow part of the game. Because once they get caught while cheating or double-dealing you will fall from grace overnight.

Listen to your viewers

Another best way to become a perfect influencer is to offer what your audience wants. For this, you can search your niche on Google and find what kind of content people like. After this, determine the long-tail keywords used by your audience and create content similar to them. You can also make use of social media platforms to understand the taste of your audience.