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Home Archive by Category "News"

Category: News

MetafluencemetaverseNews

Metafluence partners with Witly

While the Web 3.0 revolution has already started to change our everyday life, we are constantly making strategic moves to expand the Metafluence partnership portfolio with the game-changers in the Metaverse industry. And today, we’re glad to announce our new strategic partnership with Witly.io.

Witly.io offers “the fastest ways to find great virtual real estate opportunities” and enables users to browse, buy, and rent the most in-demand real estate NFTs in the Metaverse. Their ultimate goal is to bring all Metaverse real estate to a single and powerful platform. So it’s pretty easy to find the top virtual real estate properties available in the Metaverse in just minutes. In addition, algorithms continuously monitor the hottest real estate projects in the Metaverse and notify its users when the properties are moving up in value so that they can buy or sell them at the most proper time.

The partnership between Metafluence and Witly.io will add fantastic value to our community and strengthen our place in the Metaverse real estate market. As Metafluence land sales continue, we are more than happy to partner with Witly.io as it will enable us to place our virtual properties — Land Plots and Metahuts in one of the most extensive virtual real estate NFTs marketplace in the world.

About Witly.io

Witly.io is an easy-to-use and reliable platform for purchasing the most in-demand real estate in the Metaverse. Its built-in algorithm searches for the best available and upcoming virtual properties in the Metaverse and helps buyers secure the best spots with the biggest growth potential in value. In addition, it streamlines the virtual real estate purchasing experience with an NFT marketplace while tracking all NFT land sales across the entire Metaverse for notifying investors.

About Metafluence

Metafluence is the revolutionary solution for monetizing social media power and creativity in the Metaverse. Our main goal is to build an influencer-centric ecosystem in the Metaverse with influencers, their audiences, and brands for better engagement in the Web 3.0 world.

Metafluence is the name of a city in the metaverse which is ruled by social media (SM) influencers. Influencer homes (Metahuts) are the main architectural elements of the city and will serve as personalized spaces (similar to land plots) in the metaverse. The Metahuts will be consisted of rooms which are personalized spaces, and they will allow influencers to better monetize their SM influence, engage closely with their audience and brands in the Metafluence ecosystem. Influencers will be able to group in Influencer clans (Metaclans) to unify their SM influence and reach. Influencers, their audiences, and brands will be able to engage in a variety of events that could be in-clan, public, private or premium. The main focus of the events is to allow influencers to monetize their SM reach and influence, whether it’s the audience participation or brand sponsorships.

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Rumiya Mammadova May 27, 2022
253
MetafluencemetaverseNews

Metafluence partners with SupraOracles

The blockchain and metaverse are massive, and we are making new friends to build a more robust network. We are thrilled to announce our latest strategic partnership with SupraOracles.

SupraOracles bridges real-world data to automate, simplify, and secure the smart contracts of financial markets. They strive to override the gap between traditional capital markets and the Web 3.0 ecosystem. In addition, SupraOracles provides a next-generation cross-chain oracle solution, making smart contracts and blockchain apps work better.

This partnership between Metafluence and SupraOracles will add immense value to Metafluence by overriding the current oracle problems in the market by providing a better speed, enhanced security, accuracy, and finality of the data. In addition, by improving the existing blockchain ecosystem, SupraOracles offers new opportunities for Metaverse and NFT projects, such as Metafluence.

As Metafluence, we are delighted about this partnership with SupraOracles, since it will enable both companies to share their capabilities in the blockchain space.

About SupraOracles

SupraOracles’ vision and driving mission are to empower the developer community with a novel oracle toolset to conveniently create, deploy, and manage data applications with superior performance, robustness, and agility.

Their project is supported by seasoned professionals with experience in the architecture of consensus mechanisms, randomness research, real-time data services, investment banking, digital securities, traditional stock exchanges, big data, doctoral academia, big 4 consulting, blockchain/DLT, and DeFi.

Together with their developer community and growing list of partners, SupraOracles aims to solve the oracle dilemma and ultimately power the future of finance.

About Metafluence

Metafluence enables influencers to monetize their social media power and creativity in the Metaverse. As social media (SM) is transitioning to the metaverse, our vision is to build an influencer-centric ecosystem in the metaverse where influencers, their audiences, and brands are easily engaged in transparent and incentivized relations.

We are on a mission to convert SM Influencers into metaverse entrepreneurs (Metapreneurs) through our influence-to-earn Metafluence platform. Our solutions for influencers automatically address the brand and audience challenges, enabling all the parties to thrive in Web 3.0.

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Rumiya Mammadova March 11, 2022
285
Industry trendsInfluencer marketingNews

The Rise of the Global Sales Phenomenon: Black Friday

We are at the eve of one of the greatest shopping day of the whole year. I believe some rings already rung on your mind. Yes, we are talking about that magnificent day, aka Black Friday.

Black Friday is the first Friday of the week which comes after U.S. Thanksgiving holiday, but as a citizen of the world, we grasp that day’s meaning differently. In brief, we see it as a day full of discounts and special shopping deals. Moreover, given the fact that December is filled with holidays, Black Friday could stand for the beginning of the holiday shopping season. This can be mentioned confidentially that this very season plays a crucial role for not just the economy of the country, but the whole world. The ascending interest for Black Friday is plain as a day.

Just like 2020, this year as well, coronavirus pandemic loomed over the annual shopping event. For those who think Black Friday is a tradition, restrictions became a quite vexing problem. However, when it comes to discounts who can stop the shopaholics? eCommerce sales reach its climax when many retailers put their Black Friday deals and discounts online.

Enough with shooting the breeze, let’s dive into the serious stuff. Why this day play a tremendous role in the economy and how social media effect to the efficiency of Black Friday.

The Creation and Evolvement of Black Friday

history of the black friday

There are two occasions where the term Black Friday has been used and surprisingly they have a little connection whatsoever. First one’s history goes back to 1869, when financier Jay Gould and railway magnate James Fisk attempt to put gold market through the hoops to hike the prices. However, that plan backfired and in September 24, pass into the history as the date of financial panic. These implacable Wall Street financiers’ conspiracy unraveled on Friday and that event resulted with bankrupting everyone, from cashed up barons to penurious farmers.

Right now most commonly used Black Friday term is refer to the day after Thanksgiving, which is often considered the first day of the holiday shopping season and is known for featuring discounts from retailers. However, why choose the black color to express a quite jolly day, and is there any specific reason hides behind the selection of Friday out of all week?

The thing is retailers are the ones who kind of formed that tradition. During the year, retailers were marking their loss with red color, and black, on the other hand, was symbolized the profit they made. Moreover, supposedly on the day after Thanksgiving sales would go into the black , because holiday shoppers spent so much money on discounted products. We don’t know for a fact that retail companies used to record losses in red and profits in black when doing their accounting, this version of Black Friday’s origin is the closest version we have to the truth.

First Things First, Change

social media

Social media plays an irreplaceable role to drive the traffic towards online shopping. Coronavirus pandemic changed the whole worlds approach towards their traditional behaviors. That has been said that, this year 62% of the customers keep themselves away from entering to the actual store on Black Friday. This a good sign, at least we can be happy that people have the awareness to protect themselves, yet is it interfere with the astounding success of Black Friday? Certainly, not, because eCommerce fill in for the physical loss.

If you want to drive referrals to eCommerce sites you need to know which one could be more beneficial for your business. Although Facebook leads the queue, Instagram and Pinterest are the ones which are the most context-specific influential social media platforms.

Here comes one more necessary detail: If your focus is young audience, more specifically, Gen Z TikTok will be the gateway towards your aim. Snapchat and Twitter can seem left behind, but when you are roll up your sleeves to prepare your social media plan for Black Friday bear them in your mind too.

Everything Changes if One Thing Changes

Online shopping

At least once in our life all of us have seen a footage where people are literally marching into the stores at the crack of dawn. Pushing and pulling, fighting over an item or walking all over the things which stands on your way. Seems familiar for many of us, yet that is not the worst part at all. The destruction that these so called customers leaves behind evoke the scenery from post-apocalyptic movies for salespeople.

Fortunately, more and more, consumers are choosing to shop online. When we pause a little and think who would want to wait outside for hours or have an actual fight over the last most-cherished item? These all were happening years ago, but the coronavirus pandemic pushed shoppers online more than ever in 2020.

Tomorrow will be the biggest Black Friday ever for eCommerce sellers. Thereby don’t let anything hold you back or stir your vision. Try to make the most of it with social media, email marketing and advertising. Engage with your audience and stay true to your brand, success will come to you when you take the law in your own hand.

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Rumiya Mammadova November 25, 2021
159
Industry trendsNews

How Marketing Can Respond to the COVID-19 Crisis

Life has changed considerably over the last several weeks. Many of us are under stay-at-home orders and there are policies that are preventing us from going about our lives as usual. The impact on business has been dramatic, and professionals in the field, especially those at a digital marketing agency, are wondering how they can respond.

On one front, marketing professionals have been working from home so the functions of marketing can continue when they can’t go to the office. While this has been helpful, there is a recognition that the business landscape has changed and marketing departments will have to adjust. Plans that were on track a few months ago may no longer be relevant, so many of us will need to look into coronavirus resources for businesses and find ways to adapt to the new reality. 

Marketers are going to play a vital role in helping businesses adapt during the coronavirus pandemic. Businesses may need to make a shift in the types of products they sell or they might need to change their messaging to reach customers or clients in a way that is more likely to resonate in light of the new reality.

The following are a few of the steps and strategies for marketers and business leaders who are trying to figure out what they can do to respond to the coronavirus outbreak.

Keep Your Clients and Customers Up to Date

Whether you are a business selling products, a B2B service provider or a marketing professional, you have to stay in close contact with your customers and clients at this time. Along with that, you have to acknowledge the current circumstances. If you try to carry on like things are normal, you are going to seem out of touch and unprepared.

Let them know what you are doing to respond to the crisis and assure them that you can still meet their needs. Make sure they know you can develop plans to help their businesses during this difficult time. 

You should also stay in touch so you can learn about the challenges they are facing. Ask them about what they need from you and what you can do to better support their mission. 

This contact can be in the form of phone calls or through email, but you should also make sure to keep people informed by posting on social media and by releasing information on your website. 

Assess Your Market Position 

It is actually a great time to reassess and adjust your market position. People are staying at home and using the internet more than they normally would, so this offers the perfect opportunity to get new messaging out there. 

Start by looking at your ideal customer. Is it the same person it was a few months ago or last year? Consider how your product or service is going to benefit your customers and think of ways to demonstrate the benefits. With an understanding of who your customer is and how they can benefit from your product or service, you can create messaging that will resonate and inspire action.

Once you know your ideal customer and the value proposition you are offering, you should consider your market positioning strategy. Do you want to be a cost leader by offering the most competitive prices on the market? Maybe you want to differentiate your brand and target a segment of the market. You could also consider combining these two positioning strategies together.

Adjust Your Marketing Strategy

Now that you have established an ideal customer and you know how you want to position your brand, you can start developing a marketing strategy to meet your goals. 

Take a look at the audience you are pitching to. What is their age group? Are you selling primarily to men or women? Are you selling to businesses or consumers? Does your ideal customer fit into a specific income range? What are their interests? 

The list of questions could go on. The more specific you get, the easier it will be to target the right customers with the right messaging. It will also help you select the right marketing strategy and the marketing channels that will be most effective when trying to reach the customers you want to reach.

Prepare for the Future

Finally, this is a good time to prepare your marketing strategy for the “what ifs”. Most of us did not see the coronavirus coming, and that left us scrambling to react without much of a plan. Now is the time to try to forecast what may happen, run some tests and make plans for different possible outcomes.

Look at different timelines for the economy in your area reopening. Consider the possibility that some of these timelines might change and try to project what the impact will be on your business for different scenarios. Maybe run some market research and try to project the numbers for things like expenses and revenues. Think about how your marketing strategy will need to change to respond to different outcomes and the messaging you will need to have ready for these events.

Marketing won’t be able to solve every problem that businesses experience as the result of the coronavirus, but it should play an important part in the response. By reviewing your marketing strategy and making the necessary adjustments, you can keep your business in the minds of customers and reassure them that you can continue to meet their needs.

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Guest Writer May 28, 2021
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Industry trendsInfluencer marketingNews

Quick Look Back at the History of Influencer Marketing

If  we don’t take into consideration today’s fuss about influencer marketing strategies and take a look at the history we will see that influencer marketing has even started before the creation of social media. The definition of the “influencer” is a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media. Clear message and easy to understand but is it? Can anybody be an influencer? 

What makes a Person an Influencer

Beautiful minds inspire others. Just think, do we like influencers just because we want to be like them?  The answer is  yes for some of us, but for the rest of us, we value the effort they put in their work. The influencers inspire us to be the best version of ourselves, do the right thing in every condition and keep pushing our boundaries.

The influencers take action deliberately. They don’t have magic sticks which make all of their dreams come true. They build their name bit by bit. No matter if we call them content creators, mentors, guides, experts or anything like that, they all serve to the same purpose. Creating the impact they were aiming for is their solemn duty.

Honesty saves everyone’s time. Indeed it does. Would you rely on someone who lies to you? Possibly there isn’t any worse thing for  an influencer to tell a lie and get caught. Because once it happens that influencer’s credibility flies out of the window and it’s unlikely to repair again. The reputation is the essence of the influencer’s ability to influence.

This is not a controversial matter, whether or not you have a great thought or actions, if you have people who think like you, in another word if they can relate with you, these people will follow you. However was this always like that? Let’s have a look at the dusty pages of history.

The Blonde Bombshell was on Duty

The Blonde Bombshell, Marilyn Monroe skyrocketed the sales of Chanel №5. In April 1952, Marilyn Monroe appeared for the first time on the cover of Life Magazine, and the article mentions her answer to the question, “What do you wear to bed?” and her reply, “a few drops of Chanel №5”.

Now when we see one or another celebrity praise a perfume it’s quite normal, but Marilyn Monroe was the first celebrity who was endorsing a perfume. Chanel №5 is the most famous and best selling perfume but the popularity of the icon escalated in the twinkling of an eye. 

After that brands discovered the way to use the power of popularity and public images of the celebrities they use it unceasingly. That was easier to entice potential customers with the personalization of celebrities’ looks and their ways of living. 

A Long Way from Down to the Top

Have you heard about Nancy Green? She was one of the first African American models in history to become the face of a popular food product. She didn’t have a beautiful body to show off, we can’t call her a scholar because she was’t. Nancy was a slave, then nanny and cook finally an influencer who fight against the racial discrimination. 

In 1889 Nancy Green was hired to promote a brand called “Aunt Jemima”. The product itself was out of ordinary for its time, self-rising pancake flour with a Black woman’s face on the box  made an instant hit across the country. If we look at the 21st century’s individual’s perspective, yes the design may seem racial and stereotypical nevertheless it was innovative for the 1880s. Green made the big chunk of money while working for the brand for 33 years until her unexpected death. Moreover she became one of the most influential advocates who spoke out against poverty and equal rights.

“Because They’re Worth It”

If you go out and ask a random person who is the second person did a revolutionary act in any case for the first time, it would be doubtful that you will find the right answer. However, we know our pioneers. In 1971, when women didn’t even have a voice over the product specifically manufactured for them, L’Oréal made something groundbreaking. Those days were special for the women’s rights movement  but still advertising controlled by men and women were completely left out.

“Because I’m Worth It” said brand ambassador Joanne Dusseau for the first time and it changed the views of women forever. Some sources claim that L’Oréal came up with this tagline because they wanted to beat their competitor Clairol and encourage women to spend more money on their product. Well, it worked. Because in the 70s almost every commercial featured male actors and showed their perspectives. If you take a look at Clairol’s ads in the 1970s you will see women with a male voiceover. However in the L’Oréal advertisement we see a woman who narrates that she  bought  a premium beauty product for the first time just for herself. The tagline slightly changed over the course of history and evolved its latest form, “ Because You’re Worth It”. Yet no matter how you comprehend it the slogan has been translated into 40 languages and it gave women confidence when they didn’t use to feel they are worth it. L’Oréal didn’t just became the pioneer in feminist advertising, more importantly it influenced the women’s outlooks about themselves.

It doesn’t matter who was the first influencer or when  exactly influencing has started. What we are making of it is the thing we need to focus on and thrive. Try to be a better influential leader to relate and impact others in a deep and sincere way.

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Rumiya Mammadova March 28, 2021
178
Industry trendsInfluencer marketingNews

What is Earned Media Value and Influencer Media Value

Before the influencer era, earned media typically bound up with the editorial and mentions of brands in newspapers and magazines. But nowadays, all this changed, everyone can count as influencers on social media. Imagine one tweet or one post from an ordinary user on social media can make a Mexican wave and it can affect positively or negatively the brand’s online presence. That is why every single post on social media counts as a form of earned media. It increases the importance of Earned Media Value(EMV). Analysis and understanding of Earned Media Value are now becoming a clearer way for brands to evaluate the value of their investment in social media. In this blog, we will define EMV and demonstrate the usability of this metric in influencer marketing.

 

What is Earned Media Value (EMV)?

What is Earned Media Valuee

Earned media value is a more advanced metric about a brand that refers to the sum of any type of mention gained through social media, websites, blogs, forums, reviews, and so on. That mentions not from advertising (paid media) and didn’t come from brand’s media channels(owned media).  Take a look at our previous blog to learn more details on the differences between each type of media. In General, this form of media includes word-of-mouth, recommendations, or conversations about the brand.

 

Marketers used to measure EMV entirely on user-generated content (UGC) and were not invested in it as it was not considered very valuable to brands. Nowadays, sponsored ads, influencers, and many such factors have increased the value of EMV and motivate brands to invest in it.

 

EMV helps brands understand how their marketing path and online presence affects their potential customers. If the earned media value is low, it is usually an indication of mistakes in marketing strategy. If EMV is high, it shows that this brand is on the right track or builds meaningful connections with its target audience.

 

The connection between IMV and EMV

The connection between influencers(Influencer media value) and EMV

The earned media value (EMV) is the method of calculating the value from every type of media. However, influencer media value (IMV) is more specific than EMV, focusing solely on influencer marketing.

 

Influencer marketing is a relatively new strategy for marketers who are willing to build strong relationships with their target audience. It is obvious that influencer marketing is the best of the effective marketing strategies. For this reason, the EMV model was adopted as an influencer media value (IMV) and applied to the influencer field with minor changes. It is proved that influencer posts lead to better quality impressions than traditional PPC(Pay-per-click) ads. That is why marketers shift EMV to influencer marketing.

 

Why Earned Media Value is Important to Influencer Marketing

why emv is so important

Both earned media value and influencer media value assist brands to predict which influencers are likely to have the highest ROI.  Of course, after knowing this possibility, brands can easily choose the right path and strategy to increase awareness and sales.

 

But do not forget that, firstly, you should identify a well-grounded perspective to calculating EMV and IMV, which could help you make better influencer marketing decisions. 

 

Gaining a solid understanding of your EMV and IMV can help you save paid media costs by showing you which influencers also possess high EMV.

 

How to Calculate Influencer Earned Media Value

How to Calculate Influencer Earned Media Value

Since earned media is so valuable, you will want to calculate it to identify how it contributes to your brand’s sales. The problem with this is that there is no agreed formula for calculating earned media value.  Here are a few different methodologies for calculating EMV.

 

  1. Based on Non-Paid Impressions

Calculation: Impressions(Non-paid) x CPM

 

2.  Based on Organic and Viral Impressions

Calculate: Impression(Organic Impressions Over Last 30 Days) x CPM x Average CLV(Customer Lifetime Value)

 

3. Based on Reach and Conversion:

Calculate: Reached Users X CPM by Vertical x Conversion Factor 

 

These aren’t even all of the methods people have used to calculate EMV.  For influencer campaigns, calculating EMV can help brands figure out how effective influencer activities have been.  In influencer marketing, there are two methods to calculate EMV according  to marketing KPI (impression or engagement)

 

  • Emv based on Impressions 

If your target is to drive brand awareness, then you should track and calculate an EMV based on Impression. For that, you need to determine CPM (cost per impression). For instance, it can be based on the brand’s previous paid influencer campaigns or known digital media rates.

You can then calculate the Impressions EMV by multiplying the Impression CPM by the free impressions delivered / 1,000.

(Impressions) * (Cost per 1,000 or CPM) 

 

  • EMV based on engagement

If engagement is more significant than an impression for your marketing strategy, you can also track an EMV based on engagement. In the calculation process, the same way is followed as above.

Figure out Engagement CPM, then multiply the Engagement CPM by the free engagements delivered (likes + comments) / 1,000.

 

Of course, calculating these formulas is not easy. With Keepface, brands can track engagement, along with influencer EMV. Brands can use EMV metrics to identify where they will get maximum ROI.  Keepface uses proprietary technology to quantify the value of Influencer media value, making IMV the standard for measuring social media buzz and engagement.

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Lamiya Babazade March 22, 2021
190
Influencer marketingKeepface Influencer StoreNews

Why Keepface Influencer Store is Beneficial for Brands?

Keepface is a SaaS tool for brands to run influencer marketing, employee & customer advocacy campaigns through a single platform for maximizing marketing ROI since 2016. From 2016 till now we assist brands in their influencer marketing campaigns. Brands use our platform to identify, recruit, and negotiate with influencers by spending less time. 

Now we are proud to announce our new project, Influencer store under the slogan ‘Social Proof Creates Trust and Trust Sells’.

influencer store by Keepface

In our Influencer Store project, we create online stores for influencers to turn them into e-commerce owners. Influencers only need to create authentic content and promote products on social channels. The influencers who will participate in this project will have the opportunity to decorate their e-commerce stores with the products of their favorite brands and share their lifestyles with their audience.

Basically, we create an online store for influencers, they add their favorite items which they tested, loved, and endorsed, and in the online store influencers sell the products without investing in those products. Influencers only need to promote themselves and their products on their social media through engaging content.

influencer store by Keepface

This is how the system works in influencer stores: 

 

  1. Influencers create engaging and branded content by their favorite products.
  2. encourage their audience to purchase them. 
  3. Consumers are directed to the websites of the brands from the influencer stores because of the influencer endorsement.
  4. Brands get conversions and quality traffic.

Influencer store’s interface

https://keepface.com/site/wp-content/uploads/2021/03/influencer-store.mp4

Influencer stores have a quite simple interface so it facilitates the process of adopting by users. As you know a good User Interface is substantial because it can turn potential visitors into buyers as it makes easier interactions between the user and your website.

There are some important features which I would like to bring to your attention about the interface.

When you enter the influencer store you will see five sections at the top; home page, products, brands, apps, and story. 

  • The home page section will direct you to the landing page of the influencer’s store. 
  • With the product button, consumers can see the products which the influencer uses and recommend. Consumers can filter the products by their tag as well. 
  • In the brand’s section, we can see the influencer’s favorite brands that influencers use.
  • In the story part, you can see the products that the influencer shares with his/her daily life pictures and give information about products like where he/she bought a product, etc. You can click the Read more button for finding more information about products.

Why is Keepface Influencer Store beneficial for brands?

influencer store

In general, influencer store projects are a combination of three concepts; affiliate marketing, influencer marketing, and social selling. It means that when brands join the influencer store, they can take advantage of all three of them together. To be more precise, businesses combine affiliate marketing and influencer marketing to reach social media-driven audiences and sell their products. It is a great strategy to invest in to build long-term relationships with customers.

 

  • First of all, influencer stores can help brands increase brand awareness while it is one of the main reasons why marketers use influencer marketing. As you know, influencer recommendations are noticed and taken into consideration by their followers so easily. By influencer stores, brands stand out and attract new followers for themselves, giving them increased visibility and the opportunity to gain more traction.

 

  •  You can also reach your target audience and sell your products much easier than any marketing strategy.  By the Influencer store, your products are more likely to be seen by your target audience or who might engage with you – which is the ultimate goal of the influencer store.

 

  • Influencer store projects increase your brand credibility and trust by partnering with influencers. Consumers tend to trust recommendations from influencers which is the biggest power of influencers. So when they add items to the influencer store it will be seen as a genuine testimonial and will help you build a trustful connection.

 

  • Influencer stores can also be beneficial to your search engine rankings as it helps to boost your reach. As you know, influencer marketing and affiliate marketing are both good for SEO. This means that you can improve your search engine ranking with influencer stores. Influencer stores  is a great opportunity to create better and the most important natural inbound links for your website.

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Lamiya Babazade March 16, 2021
175
News

How Is Amazon AWS Certbolt Certified Cloud Practitioner Certification Beneficial to IT Specialists?

Introdution

There is a surprising increase in the popularity of AWS as a platform. Therefore, with an increasing number of customers, cloud computing can be a splendid skill for anyone with aspirations in IT. If it is about job security and great wages, then this is what you need. That is why instead of waiting and wasting your time, it is best to take advantage of the opportunity of making a great impact in the cloud domain. So, it is time for you to take up the Amazon AWS Certified Solutions Architect Associate Dumps Cloud Practitioner certificate with its related test CLF-C01 and launch into the arena of the cloud!

Why Opt for This Certificate?

Specialists who have arrived at the pinnacle of their IT careers began by laying an exceptional foundation. That is why great benefits await you if you start with the entry-level AWS Certbolt Certified Cloud Practitioner. These are enumerated as follows:

  • It establishes you in AWS cloud technology

AWS presents varied steps or levels within its certification schema. It begins with the entry-level and moves to the associate-level designations. After these two steps, one can strive for a professional-level certificate. This way, an Amazon AWS Certification Dumps practitioner can easily obtain what s/he needs to venture into the next phase of their careers. By launching in a strong way, you will get a career that really has a lot of perks like professional growth and remuneration. 

  • Show of skills and commitment to success

A certificate is a stamp of your skills in a distinct field. Regarding the AWS Certified Cloud Practitioner, earning it is a clear corroboration of having skills that relate to the prominent platform called Amazon Certification Dumps. Again, it is a display of the commitment you have with respect to your career and your role as well as what you do. 

  • Employment opportunities are enhanced

The Certbolt AWS Certified Solutions Architect Professional Dumps Cloud Practitioner certification is considered transformational when it comes to employment. This is due to how you come closer to your dream job after earning it. The other part remaining is for you to add it to your CV and apply to your most desired job role. There are increased chances of getting that role since this validation will enhance your potentiality.

  • Enhanced salary potential

Candidates who acquire the Certbolt Amazon AWS Certification Cloud Practitioner access massive opportunities that they can utilize in advancing their careers and earning fair pay. This would greatly rely on their levels of skills, where they are located, and how long they have been working in the specific role. ZipRecruiter.com offers the average emoluments for the USA specialists having such a certificate at $132,083 per year. 

Conclusion

Simply put, the Certbolt Amazon AWS Certification Training Course Cloud Practitioner certification is on demand since its basis is the globally appreciated platform within the expanse of cloud computing. With more businesses shifting to platforms such as AWS to enjoy enhanced efficiency that comes at reduced costs, anyone with this certificate and skills is going to benefit. Thus, to acquire it is to bestow yourself with expanded job opportunities as well as distinguished salaries. Go for it to start enjoying the perks!   

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Guest Writer March 9, 2021
125
Influencer marketingNewsSMM

The Tale Of Instagram’s Hiding Likes

Instagram is now starting to hide likes, and of course, it will affect both influencers and brands, plus the relation between them as well. Obviously, a new question arises: How will Instagram hiding likes affect Influencer Marketing?
If you are curious about the answer, I invite you to read the rest of the article.

We’re currently running a test that hides the total number of likes and video views for some people in the following countries:

✅ Australia
✅ Brazil
✅ Canada
✅ Ireland
✅ Italy
✅ Japan
✅ New Zealand pic.twitter.com/2OdzpIUBka

— Instagram (@instagram) July 17, 2019

With the above tweet, Instagram announced that likes would be hiding for select users. Instagram had already been testing hiding likes in Australia, Brazil, Canada, and some US users and, after the month-long test, the amount of likes will be hiding to the rest of the world. Users can still like by pressing the heart below a post, but a total number of likes will not appear.

 

So when an account likes influencers’ content, it will seem like that  “name of Instagram account and others”.  Users can see only a list of accounts that have liked the post. Like counts will be hidden, won’t be completely gone. While followers won’t be able to see the number of likes, influencers will within their private view.

 

Why Does Instagram Hide The Likes?

Why-does-Instagram-hide-the-likes
The idea here was to help “improve mental health,” Instagram’s CEO Adam Mosseri stated.

 

Mia Garlick, Facebook Australia, and New Zealand director of policy said that “We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love. According to her, the goal is that users feel less judged and to see whether this change can help people focus less on likes and more on telling their stories.

 

Instagram has started this process to push users to concentrate on creating better content rather than worrying about whether the content they share generates numerous likes. 

 

Studies show that this kind of instant feedback on content can boost people’s self-esteem but bring others down if they do not get as many likes, especially for young people.

 

How Will Instagram Hiding Likes Affect The Market Place?

How-will-Instagram-hiding-likes-affect-market-place
We should take this topic into consideration from  two different aspects. What are the consequences of this change for influencers and brands? Lets firstly look at the influencers who are the ones could be most heavily impacted.

 

My approach is not psychological, but like is important for the influencers. Actually, like is a kind of validation of their works. Like has always been seen as a measure of performance and they have quiet powerful impacts. 

 

If users see content with a huge amount of likes, it grabs the audience’s attention and attracts more followers. If the influencer has fake followers or an unnatural audience, this change would definitely harm not only the influencer but also the brand who has collaboration. It means that organic growth will be gathering more attention.

 

As you see for the influencers it has some disadvantages, but the other side of the coin is that it would be beneficial for brands in particular. Naturally, brands collaborate with influencers who have an adequate engagement rate. As I said, likes have been seen as a way to measure engagement. Of course, it is not the correct way to measure engagement only through likes. The hiding of likes will help a brand understand if the influencer has a loyal and trustworthy audience or not. The engagement rate will play a huge role here. 

 

Some brands still prioritize likes and superficial metrics over the qualitative content and relationships with their audience. Brands should examine the value exchange they are offering consumers. The more balanced this exchange, the more beneficial Instagram will be for driving true business value for brands.

 

How To Handle With Hiding Likes

how-handle-with-Instagram-hiding-likes
Certainly, there is no change without complications. If brands have the right technology or tool, hidden likes are not a problem.

That’s where Keepface stepped in. Keepface’s tool will still have access to those metrics even if they’re hidden. With the help of the Keepface brands are able to know an influencer’s engagement rates and have a full report on performance metrics before working with them. Brand can search influencers through advanced filters and analyze their key metrics to find the best fitting influencers for their campaign goals. Brands also get an in-depth analysis of influencers’ social profiles, Instagram as well, performance data, and audience. 

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Lamiya Babazade October 5, 2020
140
News

Keepface enters global 500 network

Keepface Influencer Marketing Platform has recently gained a strong partner in its seed investment round, raising US$ 150K from 500 Startups – one of the most active seed-stage venture capital firms in the world.

 


(more…)

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Keepface April 5, 2019
140
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