DeFacto Black&White Friday Campaign
DeFacto is one of the leading fashion brands in Turkey as well as the first Turkish fashion brand on Amazon. The brand is known as an affordable brand for young and keen customers who closely follow trends, seeks to buy fashion at reasonable prices. The brand is perfectly balanced with natural and warm colors illustrating seasonal changes. DeFacto has included designs that adapt to world trends with its creative marketing strategies and innovative perspective.
We partnered with 22 influencers in the fashion categories to promote DeFacto in creative ways and to announce #BlackFriday and #WhiteFriday discounts. Turkish brand invited influencers to share colorful content from the brand’s stores in 8 countries. Each influencer shared try-on photos, stories and dynamic videos on Instagram and YouTube, displaying colorful outfits and calling followers to enjoy discounts, wear fashionable for a reasonable price. The campaign drove strong audience by reaching 11 billion people which rocketed DeFacto’s awareness.
There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier