Azercell’s Rebranding Campaign
Azercell's strategy was to let the influencers tell their own stories through social media platforms like Instagram and Facebook.
With the help of Keepface Influencer Marketing Platform, 32 Influencers were leveraged with various circles of interest and a good social media presence. The company’s partnership with influencers started on the 1st of June and lasted about a month till the 5th of July.
They shared a teaser of social media ads before the event and story posts with an invitation for the event noted the date of the event. Influencers spread the word about the logo by inviting their followers to an open-air concert. Various videos, photos, and story posts created by 32 influencers from the concert received millions of views.
Keeping in mind that every business is different and thus the target audience is different. The purpose of this collaboration was to gain the attention of a massive young audience and to maintain warm relations with the older generation. To achieve this goal, the next steps have been followed: identifying key influencers, evaluating engagement, building relationships and discussing initiatives and implement, and finally measuring results.