Hawaya Awareness Campaign
Hawaya dating app is designed for Muslim singles to find their life partners. Hawaya provides Muslim users with relative features to ensure their safety and cultural preferences which similar apps in the market failed to achieve. As Hawaya describes itself “ensuring that the journey to discovering your soulmate remains respectful of your values, culture, and intentions.”
Hawaya enters Indonesia & Malaysia through influencer partnerships
To increase awareness thus app downloads in Indonesia and Malaysia where the majority of the population are Muslims, Hawaya embraces influencer marketing.
Hawaya launched an influencer marketing campaign with diverse influencer tiers, from micro to macro-influencers in both countries.
Influencers created video content on IG stories introducing the Hawaya app and inviting their followers to download the app and helped to reach wider audiences with a single set campaign. Value-driven features of Hawaya allow influencers to recommend the app and make it reliable for their followers. Safety and respect are the primary values Hawaya cares about its users.
One thing Hawaya stresses is the difficulty in finding your life partner in conservative societies. For this Hawaya puts special emphasis on increasing awareness among female audiences therefore the majority of the participated influencers were female.
With the help of the Keepface Influencer Marketing Platform, Hawaya worked with 52 social media influencers from Indonesia and Malaysia. Influencer partnerships hold from 29-30 May and 1-3 July in Indonesia and Malaysia respectively.
Each influencer created a video story post on Instagram promoting Hawaya by using #hawayaapp and #startyourlifejourney hashtags and inviting their followers to download and use the app.
Hawaya is also going to launch influencer marketing campaigns in Saudi Arabia, Egypt, Turkey, and Germany to reach more audiences.
Due to well-management and right influencer choice, the Hawaya’s campaigns reached 5.9M audiences and made $6,182 media value in total.