Huawei Mate 20 & Huawei Mate 20 Pro

One of the leading global providers of information and communications technology infrastructure and smart devices, Huawei is serving more than three billion people around the world. The vision and mission of the company is to bring digital to every person, home and organization for a fully connected, intelligent world. 

In order to fulfill their aims and make the public aware of their latest devices, Huawei Mate 20 and Huawei Mate 20 Pro, the reputable brand launched an influencer marketing campaign. Together with Keepface Huawei collaborated with two lifestyle and technology influencers. These astonishing influencers created photo and video content on their Instagram, Youtube and Facebook accounts. Although the brand worked jointly only with two influencers, the campaign drew the attention of social media users extensively. The Huawei campaign was launched on the 15th of April and ran till the 15th of May.

Brand
Huawei
Share Project:

GOALS

Awareness

Expanding the reach and increasing people's awareness of the new “Huawei” products through the popular bloggers.

Engagement

Drive a strong engagement among loyal customers and generate positive buzz encouraging them to use these remarkable products as well.

RESULTS

For raising  awareness of Huawei crackers, popular lifestyle and technology bloggers shared creative photo posts and stories on their Instagram, Youtube and Facebook accounts. As a result of the influencers’ significant efforts, the campaign ended with apparent success.

62,355

IMPRESSIONS

19,613

ENGAGEMENTS

$0.07

CPE

12.64%

ENGAGEMENT RATE

Huawei Influencer Marketing Campaign

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