Samsung November Campaign

South Korean company Samsung is one of the world’s largest producers of electronic devices. Samsung specializes in the production of a wide variety of consumer and industry electronics, including appliances, digital media devices, semiconductors, etc. It has become one of the most-recognizable names in technology.

 

Samsung teamed up with Keepface to manage an influencer-driven campaign with 7 social media influencers from various categories. Influencers created appealing photo contents and shared informative videos on their stories to provide their audiences with detailed information about Samsung’s latest products. The campaign lasted from 29 October to 10 November.

Brand
Samsung
Share Project:

GOALS

Awareness

The campaign was aimed to increase awareness of the “Samsung” brand through different social media influencers.

Engagement

Transforming public awareness into increasing sales of the brand by loyal customers the publicizing of a product.

RESULTS

To achieve the goal of raising awareness of Samsung, each influencer shared a post and story with the products talking about their positive thoughts for Samsung. With 553K total reach and 36K engagement, Samsung November campaign resulted in success. Social media users backed up exquisite bloggers with their positive comments. 

 

553 984

IMPRESSIONS

36,385

ENGAGEMENTS

507,130

REACH

1,206,262

TOTAL AUDIENCE

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