Samsung November Campaign
South Korean company Samsung is one of the world’s largest producers of electronic devices. Samsung specializes in the production of a wide variety of consumer and industry electronics, including appliances, digital media devices, semiconductors, etc. It has become one of the most-recognizable names in technology.
Samsung teamed up with Keepface to manage an influencer-driven campaign with 7 social media influencers from various categories. Influencers created appealing photo contents and shared informative videos on their stories to provide their audiences with detailed information about Samsung’s latest products. The campaign lasted from 29 October to 10 November.
Brand
SamsungWebsite
samsung.comGOALS
Awareness
Engagement
RESULTS
To achieve the goal of raising awareness of Samsung, each influencer shared a post and story with the products talking about their positive thoughts for Samsung. With 553K total reach and 36K engagement, Samsung November campaign resulted in success. Social media users backed up exquisite bloggers with their positive comments.
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