Instagram is now starting to hide likes, and of course, it will affect both influencers and brands, plus the relation between them as well. Obviously, a new question arises: How will Instagram hiding likes affect Influencer Marketing?
If you are curious about the answer, I invite you to read the rest of the article.

We’re currently running a test that hides the total number of likes and video views for some people in the following countries:

✅ Australia
✅ Brazil
✅ Canada
✅ Ireland
✅ Italy
✅ Japan
✅ New Zealand pic.twitter.com/2OdzpIUBka

— Instagram (@instagram) July 17, 2019

With the above tweet, Instagram announced that likes would be hiding for select users. Instagram had already been testing hiding likes in Australia, Brazil, Canada, and some US users and, after the month-long test, the amount of likes will be hiding to the rest of the world. Users can still like by pressing the heart below a post, but a total number of likes will not appear.

 

So when an account likes influencers’ content, it will seem like that  “name of Instagram account and others”.  Users can see only a list of accounts that have liked the post. Like counts will be hidden, won’t be completely gone. While followers won’t be able to see the number of likes, influencers will within their private view.

 

Why Does Instagram Hide The Likes?

The idea here was to help “improve mental health,” Instagram’s CEO Adam Mosseri stated.

 

Mia Garlick, Facebook Australia, and New Zealand director of policy said that “We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love. According to her, the goal is that users feel less judged and to see whether this change can help people focus less on likes and more on telling their stories.

 

Instagram has started this process to push users to concentrate on creating better content rather than worrying about whether the content they share generates numerous likes. 

 

Studies show that this kind of instant feedback on content can boost people’s self-esteem but bring others down if they do not get as many likes, especially for young people.

 

How Will Instagram Hiding Likes Affect The Market Place?

We should take this topic into consideration from  two different aspects. What are the consequences of this change for influencers and brands? Lets firstly look at the influencers who are the ones could be most heavily impacted.

 

My approach is not psychological, but like is important for the influencers. Actually, like is a kind of validation of their works. Like has always been seen as a measure of performance and they have quiet powerful impacts. 

 

If users see content with a huge amount of likes, it grabs the audience’s attention and attracts more followers. If the influencer has fake followers or an unnatural audience, this change would definitely harm not only the influencer but also the brand who has collaboration. It means that organic growth will be gathering more attention.

 

As you see for the influencers it has some disadvantages, but the other side of the coin is that it would be beneficial for brands in particular. Naturally, brands collaborate with influencers who have an adequate engagement rate. As I said, likes have been seen as a way to measure engagement. Of course, it is not the correct way to measure engagement only through likes. The hiding of likes will help a brand understand if the influencer has a loyal and trustworthy audience or not. The engagement rate will play a huge role here. 

 

Some brands still prioritize likes and superficial metrics over the qualitative content and relationships with their audience. Brands should examine the value exchange they are offering consumers. The more balanced this exchange, the more beneficial Instagram will be for driving true business value for brands.

 

How To Handle With Hiding Likes

Certainly, there is no change without complications. If brands have the right technology or tool, hidden likes are not a problem.

That’s where Keepface stepped in. Keepface’s tool will still have access to those metrics even if they’re hidden. With the help of the Keepface brands are able to know an influencer’s engagement rates and have a full report on performance metrics before working with them. Brand can search influencers through advanced filters and analyze their key metrics to find the best fitting influencers for their campaign goals. Brands also get an in-depth analysis of influencers’ social profiles, Instagram as well, performance data, and audience. 

It has been 12 years since “Nothing Sells Like Celebrity” –The New York Times published this article in 2008. After 12 years, celebrity endorsements don’t have the same effect on the marketplace. Although it is undeniable that celebrities are trendsetting, they can’t persuade people that they like the products that they endorse. That’s why celebrities’ ads are being replaced by content creators, or as they say, influencers. At this point, the new slogan pop up – Influencers are new celebrities. But there is a little catch here as well. In some cases, influencers can’t improve personal connections with brands like a friend or family member. In such circumstances, forward-thinking brands use Peer-To-Peer Influencer Marketing strategy.

Regardless of which strategy is used, Influencer Marketing is about relationships, not just buying media. That is why marketers try unique strategies that don’t feel like sales tactics. Peer-to-Peer influence is one of the great examples of these strategies. P2P is a component of Word of Mouth. So, firstly let’s look at what is a word of mouth marketing or WOM marketing.

 

Peer-to-Peer Marketing Is A Big Component Of WOM

The importance of word of mouth marketing in the post-advertising era is irreplaceable.  It is a term for what happens when satisfied customers promote a brand. So? It means you should roll up your sleeves and try to gain loyal customers who will recommend you to their friends.  Higher engaged customers buy more often and recommend their friends more often.  And peer-to-peer is the new age of word of mouth marketing.

 

Peer-to-Peer As An Example Of Authenticity

Now you know that peer-to-peer marketing is a technique that involves customers engaging other customers through recommendations. People who aren’t paid wouldn’t recommend products or services for a company if they didn’t believe in it. That is why P2P doesn’t feel like a sales tactic. The trick is getting customers to share their voices with their networks. P2P method provides authenticity that literally can’t be bought with money.

 

P2P is an organic way of spreading information. It helps boost the company’s emotional marketing efforts and creates more robust relationships with the audience.

 

 

What Are The Benefits Of Peer-to-Peer Influencer Marketing

Nowadays, people care more about what others say about a brand, they trust people like them. According to Nielsen, 92% of people around the world said they trust recommendations from friends and family (earned media) above all other forms of advertising. 

 

Beyond friends and family, 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts.

 

These researches are obvious proof of how p2p marketing strategies are vital and authentic  for companies.No one has a script to recommend a product to a friend. It’s just a normal conversation. Influencers who actually use the product in their daily life can integrate to their content bring credibility to both influencers and brands

 

Brands can gain more by spending less with P2P influencer marketing. Converting customers into an influencer is less expensive than a TV advertisement or celebrity endorsement.

 

Targeting brand loyalists leads to targeting the audience and nothing works better than Peer-To-Peer Influence.

 

 

4 Steps Of Building Strong Peer-to-Peer Influencer Marketing

To get started with powerful P2P influencer marketing, the first thing needed to do is identify the target audience, I mean understanding who the potential customers are. When the target audience is determined, it’s time to find the right people to deliver the message.

 

Choosing the right influencers for being a partner is an important requirement for P2P marketing. If companies find the right influencer for their business, they will bring so much success to it. But the challenge here is to pick an effective influencer who makes a good fit for your brand. One simple way to find influencers is to use the Keepface tools. Keepface offers AI-powered influencer tools that will help brands to find the right influencers, and pursue their campaigns in the best way. This tool demonstrates influencers, their social media profiles, performance data, audience analysis, etc. 

 

Creating an online space to engage and interact for your customers will help with customer retention, lead generation as well as effective sales. With it, companies will manage to create active discussions, increase brand awareness, and create a positive image for their brands. It gives your customers a platform to share valuable insights on everything right from product development to product marketing.

 

In the next phase, you need to keep your community members engaged and active. Peers who create content in your community can have an important role in your business success. The more they are involved in, the more active discussions you will get. For that companies can introduce reward programs. It keeps the motivation and excitement alive.

You may possibly have noticed that the beauty topic sits high on the list of people along with health and wellness. And this is not something we can hide that we want to stay looking young and beautiful as well as being healthy. 

We can say that beauty influencers shaped influencer marketing and quickly adapting to the latest influencer marketing trends.

If you are one of the people who saw themselves in the beauty field, more specifically if you want to be the one who will be the inspiration to the people, you are in the right place.

Following these steps, you can start a beauty influencer career from scratch and rock it. Let’s get to work, here are your tips.

Make Your “Content King”

Nobody expects you to be the genius of makeup or skincare guru from the first time but eventually, you will feel the need of it. If you want your audience to take you seriously you need to know the basic science behind skincare or the different ingredients that affect hair and skin.

How can I make my hair grow faster? How to clean makeup brushes? What should my skincare routine be? How to get rid of undereye circles? How can I make my nails stronger?

All the answers are a click away from you. Spend most of your time on researching then present it to your followers in a glamorous way. However, if you want to take up the limit you may take lessons, beauty conventions and even seminars, they will keep you up to date with the latest trends.  Pay attention to new research and technology in the beauty industry as well.

Being a beauty influencer is not just about looking stylish every time. It’s also about having excellent product and industry knowledge and staying updated with launches, beauty hacks, and latest hair and makeup trends. To become a successful influencer, you need to understand the tricks of marketing and get a grasp of social media platforms.

Choose Your Niche

We all may agree that beauty is a broad topic and it is merely possible that one person could know every aspect of it. Having an overall knowledge is perfect but it is better to put your efforts into the aspect you are focused on.

You may want to sell some beauty products to earn extra money but if you focus your energy on skincare, haircare, or even narrower topics your audience will see you as the guru in that particular topic.

You need to know that beauty influencers with a niche audience are the ones cosmetic and fashion brands lookout for product promotion.

 

Develop Your Social Media Accounts

 

One of the most important questions is how will you reach your followers? For that question, you need to develop strong social media platforms.

Taking this part seriously is vital because if you want to make money out of it you have to work this as a business. First, sell yourself then sell your products and services.

Don’t limit yourself with Instagram. Spread your wings. You need to make yourself seen, useful, engaged, active, persistent, approachable and available. Your content should reflect your customer’s desires, and ease your conscience. Use your listening skills to give your buyers the content that they ask for.

Making yourself is a brand is a game-changing act. The color you choose, style, content etc. will make people think that you are special.

Make your content engaging and shareable. Encourage your followers to share your helpful tips. Additionally, hashtags will clear the clouds for you, they will help you categorize your posts and the right hashtags can instantly gain you more followers. A lot of beauty companies looking to collaborate with micro-influencers and most of the time they use #discoverunder10k. Imagine how this could help you. 

One more thing, using obvious #beauty,#makeup hashtags may not be helpful anymore. Instead of them, you can use hashtags such as #organic, #instamakeup, #skincarejunkie, #IGskincare. They will help your audience find you based on their specific interest rather than simply scrolling on Instagram.  

Which social media giant you choose doesn’t matter unless you mix up your post with facts, latest trends, product pics etc. Don’t forget the more platforms, the more people. Sharing daily posts, keeping yourself active will make you seem that you’ve committed yourself to this niche and because you take this job seriously, you are the person who deserves to be followed.

Stand Out Instead of Blending in

There are millions of people out there who claim to be a beauty influencer who had a vision in this sector. Then what makes you different from these people? Why are you special? Then use your brain to get creative, set yourself apart from the competitors. If the idea you want to try is used before then let me remind you a phrase Pablo Picasso stole once “ Amateurs borrow, professionals steal”.

Your uniqueness, relatable and doable tips and tricks, topical and trendy content, engaging and diversified topics, and regular flow of information are the things which distinguish you from the others.

 

Promote Your Brand

 

You may say “Oh Gee, I don’t have a brand”, my dear, you are a brand. Promote yourself religiously.

Don’t sacrifice your dignity for a handful of followers, always stay on people’s good graces. If your audience recognizes you they will recognize everything you do; good, bad, and ugly.

 

Start to Influence Now

 

What time is better than now?  Now you know how to become a beauty influencer so what are you waiting for? Roll up your sleeves and get busy.

 

Being the capstone of influencer marketing, reporting allows you to see how effective your influencer marketing campaign is and help to build a further influencer marketing strategy. 

 

The success of your influencer marketing campaign depends on your initially set goals. If your primary goal is growing your social media community, then the key metric here is engagement. If your goal is brand awareness, then the key metrics you need to measure are reach and impression. 

 

After influencer discovery and dealmaking blogs, we are completing our influencer campaign guiding blogs with the Keepface reporting tool. Keepface Reporting tool provides the whole campaign report with each influencer’s performance showing engagements, views, reach and impressions, CPI, media value, and MROI. Let’s run through the in-depth report of your campaign.

View the Results Separate and In Total

 

First, go to your Brands section (If you have many, select the one you want to see the report of). Choose the project you want to see the report. You can either view each activity separately or see the complete project report in one place. 

 

Your campaigns may target different demographic groups, locations, and social media platforms. Separately viewing each campaign helps you to evaluate each campaign and see which campaign contributed the most.

Once you decide, click the Reports to see the statistics. The report is divided into different sections, each serving for a specific purpose.

 

In the Overview, you will see the total indicators of the project. In addition to regular metrics, the Keepface reporting tool estimates MROI on the project. This will help you to see the efficiency of your influencer marketing investment without extra calculations. 

 

The next time you run influencer marketing campaigns, you can set new benchmarks based on these and compare the results after all. 

Graphically View the Trend of the Campaign

Scroll down to see the overview of engagement by each day, influencer, and social media platform. This helps you to see which days your project performed well. Use the Search section to filter by Influencers and Social Media to view the performance of every influencer and social media platform.

Check Activities

 

The next section is the Activity. In Grid View, shows all the posts with the relative engagement, views for video content, media values, and the links of posts. This helps brands to compare and evaluate each content in point. Again, here you can filter by social media and influencers for the quick review. In this way, you can always check each post even if after influencer removes the post from social media.

Compare the Influencer’s Performances

 

The third section in our Report panel shows Influencer Performance. This is a graphical illustration of the top 5 performing influencers by the engagement. This is the same with the Activity but with comparing influencer performances with each other. 

 

Another difference between the Activity and Influencer Performance is here you can evaluate the posts’ engagements according to their audience size. Below you can list influencers in ascending or descending orders for engagement, number of posts, audience size, and engagement rate. 

Measure Your Budget Efficiency

 

The last section of the reporting is Budget Efficiency. The header part shows the total budget, including influencers, platform fees, and total media value. Below you can list the best performers in order by their MROI, CPE, Engagement, Media Value. 

B2B or B2C your consumers are your best brand advocates. User-Generated Content is simply known as photo, video, text, audio content that is voluntarily shared by the brand fans on social media. 

 

UGC is considered to be the most authentic form of influencer marketing. It is a true inspiration for content creators and potential consumers to buy the product. 90% of buyers say their purchase is influenced by the UGC. 

How is UGC Reshaping Influencer Marketing?

 

Do you remember the cornerstone of influencer marketing? Inspiration is still the name of the game. With their authentic content, users act as the source of information and brand advocates for your brand.

 

With UGC, you can see your real and potential customers in detail and bring them to your social media. It also helps to reach larger audiences via a straightforward strategy. The difference between traditional influencer marketing and UGC based marketing is here the countless number of people can promote your brand without extra spendings. 

 

Why Do You Need to Leverage UGC?

 

UGC gives a lead to substantial benefits that you might need to take additional steps in other marketing channels. UGC helps to:

 

Increase organic traffic to your website. According to the study, 87% of search engines find UGC as the second most reliable element of a purchase decision. People take time to search for goods they want to buy, and they are willing to buy things that are used and appreciated by other users.

 

Build trust and community. Sure all of us seen Instagram posts with Apple and its product names. Initially being active on Facebook and Twitter as a brand, Apple’s arrival on Instagram took a while. For certain, it is worth it. Instead of replicating the same content, Apple encouraged its users to post a video, photo, or any content with their phones with Apple hashtag. 

The result? Highest customer loyalty in smartphone and tablet production, 90% of brand retention among iPhone users.

 

Bu gönderiyi Instagram’da gör

 

apple (@apple)’in paylaştığı bir gönderi (12 Eyl, 2017, 11:41öö PDT)

Boost engagement. On Instagram, National Geographic has the most massive followers as a brand. 

National Geographic displays the beauty of nature and diversity of cultures through photographers’ eyes around the world. With a large scale, UGC content the brand reaches 3.4 million daily engagements. 

 

Bu gönderiyi Instagram’da gör

 

National Geographic (@natgeo)’in paylaştığı bir gönderi (3 Ağu, 2020, 7:35ös PDT)

Together with Keepface Hawaya, the dating app collaborated with social media influencers from Indonesia and Malaysia. Influencers created a video story post about the Hawaya app. The brand further shared those videos on their social media channels.

 

Increase EMV and SEO value. Another estimable example is Glossier’s. The beauty brand incorporates UGC in almost all of the product lines. Glossier sends samples to influencers before product launches. The reason behind the success of Glossier is treating each customer as an influencer, says Brand’s CEO Emily Weiss.

 

Also, social media platforms like Facebook favors personalized content over brand page content. 

 

Forms of UGC 

 

The most common ways on social media are using hashtags and brand mentions in posts. Brands usually encourage branded or product-specific hashtags for boosting engagement with the audience. Brand mentions are used to share consumer feedback over certain products. 

 

Customer reviews and product ratings are the other type of user-generated content on websites. This creates trust and opinion before purchasing any product. 

 

How Can You Leverage UGC as Your Next Digital Marketing Channel?

 

Start with Influencer Marketing

 

Even UGC is changing the way brands reach with their audience; they still need influencers to spark the campaign. If you are in a tight budget and plan to use UGC, probably fewer people follow your brand’s social media accounts. Working with influencers that are followed by your potential buyers will trigger your engagements and brand awareness. 

 

Be Active on Social Media

 

When we say be active, we mean posting frequently on your social media accounts, answering questions users ask you, responding to the events that align with your brand, and keeping track of your metrics such as reach, impressions to see the progress you are making. Ask your followers how they would incorporate your specific product into their life. 

 

You can use automated tools to manage your social media, but it is essential to add a human touch to your page. In this way, you can increase your followers which will lead to driving positive engagement.

 

Reward Your Favorites

 

You can hold contests or giveaways on your page or collaborate with influencers asking followers to post their pictures with your brand. Because content creators are not paid for this, giving some incentives will raise their interest. In this way, users will be more spirited to post to be gifted at the end.

 

Huda Beauty is sharing their favorite makeup videos which are accepted as the best promotion for pro makeup artists. 

 

Show Reviews and Customer Photos on Your Website

 

To expand UGC from social media, you can display reviews and ratings next to the product features on your website. In this way, you let your users tell how it works.

 

Next to product reviews, you can also show your customers pictures. 

 

Drawback of UGC

 

Maybe the only difficulty you may encounter is managing the post users share. You may come across with hate posts, negative comments, or content that contains political, social arguments which can negatively influence your brand image. Lots of brands put UGC back on their digital marketing plan. But, there is a solution to any problem. By having well-planned social media management, you will overcome any mess you may face. 

 

Empower UGC Now!

Starting from B2C user-generated content is overflowing to the B2B market as well. As it is the most authentic form of influencer marketing, we can expect that brands will continue to leverage UGC in their digital marketing. At Keepface With 301K influencer base, you will find the most matching influencer to your campaign.

As influencer marketing is one of the fast-growing digital marketing strategies, building solid and positive relations with influencers is vital. For this, influencer outreach stays one of the biggest challenges of influencer marketing.

 

Running successful influencer relations requires the art of negotiation and a well-planned technique. You have to maximize efficiency in terms of time and cost spend on influencer outreach. The goal is to make a win-win deal for both influencers and brands. 

 

In this blog, we will walk you through the dealmaking process at the Keepface platform step-by-step.  

Bulk Announcement of the Campaign via Influencer Emails

 

In the influencer discovery blog, we have explained the process of creating a project, adding influencers, and creating a list of influencers for your further campaigns. Once you hit the Start Campaign button, the selected influencers get email notifications. 

 

Brands are also notified when influencers Start, Apply or Reject the campaign. So, even if you forget to check the influencers you can still follow the whole process. 

Start to Connect with Influencers via Bulk Messaging

 

Once the selected influencers Apply the campaign you can start a conversation via bulk messaging. Just click the Message icon in the right corner.

In the opening window, you can either select each influencer or click the Select all button to start a conversation. 

 

Want to send varying offers to particular influencers? Picking certain influencers instead of selecting all can help you be more descriptive on your priorities and expectations. Because the campaign content, influencer deliverables can change on the influencer category, audience size, and the budget. 

 

The Filter button, In the right corner, allows you to see the status of influencers who Applied, Started, and Rejected in one sight.

The Budget offer panel includes the Content Count and the relative Price you offer to the influencers. You can further change the offer based on the influencer budget. Hit the Send button to finish your proposal. 

 

You can also write the details of your campaign, your expectation, and even add an attachment you want the influencers to see.

Individual Communication & Detailed Briefing at Scale 

 

Because the one-size-fits-all logic does not work on influencer marketing, individual dealmaking will help to approach each influencer. Individual Communication allows you to control your voice tone and expectations from influencer to influencer. 

 

You can discuss the content price, how the influencer plans to do the campaign, ask your questions. You need to clearly explain your campaign goals, content requirements, and influencer deliverables up to the hilt. And this is what Individual Dealmaking is for.

 

 Content Creation Moderation and Approving

 

By linking to the shared posts you can moderate and approve influencer posts, their captions. On the Content Dashboard, you can preview the content price, content count, and directly link from here once influencers posts campaign’s content on social media.

 

Content moderation helps you keep track of influencer content and see if it lines up with your campaign priorities.

Time to Make a Deal

 

Keepface dealmaking tool allows you to manage the whole campaign in one spot while keeping track of communication and each of influencer content. This will help you to measure the results once the campaign finishes. So, stay tuned for the upcoming reporting through Keepface blog 🙂

In recent years influencer marketing gained momentum over traditional digital marketing, and it is a hot topic for everybody these days. To promote their products, prestigious brands spend fortunes on influencer marketing. 

 

It is the known fact that marketing campaigns consume plenty of resources, including a huge amount of their budget along with a few robust employees. However, what if you are a company with a limited budget, a new startup, or you simply do not have the money to pay an agency to start an influencer marketing campaign for you. You cannot afford celebrities, but you also want to be promoted in social media efficiently. Firsts are always harder than seconds, but Keepface makes every step easier for you. 

 

Influencer marketing is quite effective for small businesses more than big ones. After reading this blog, you will be able to run an influencer marketing campaign without spending significant sums.

What is Influencer Marketing?

Sure you have already heard about influencer marketing but let’s briefly sum it up now. Influencer marketing goes conjointly with two other types of marketing which are probably more familiar to you: social media marketing and content marketing. Influencer marketing, on the other hand, is a type of marketing that content creators- influencers- that have a unique relationship with a particular audience to promote a brand through social media. 

 

Word of mouth marketing has always been the most dominant form of marketing, from the first time when people start to sell their products, the verbal message still stands valid today. So influencer marketing is based on the fact that consumers trust other consumers more than they believe brands.

 

Here is the list of key steps you need to take for making influencer marketing for your business.

#1 Set Your Goals

 

As in every path of business, setting goals is the first step you have to take. This will help you find the right influencer for your brand. Why are you working with influencers? What are your goals? What are you looking for? Impressions? Clicks? Conversions? All these metrics serve to measure the performance of your campaign. 

Brand awareness

 

Awareness is your main goal if it is your first promotion or you are promoting a new product. It is better to advertise your brand through influencers from a specific niche. Impressions are key metrics for measuring awareness.

Community Engagement

Sales

The sale is the ultimate goal of any project. But if it is your primary goal, you need to focus on click and conversions. The niche community you target may prove to be a good and reliable source of customers.

 

That’s how Wish.az the crowdfunding and donation platforms, gets their positive results. They created their campaign by working over ten influencers on Instagram and asked them to produce engaging content for their followers. Thus, they were able to identify fans of the brand that were later contacted and invited to develop visual content for Wish.az official Instagram account.

Brand Fit

 

Along with social media metrics you need to pay attention to other qualities like niche and brand fit. The importance of influencer niche is laid on a coherent base because you need to be sure it aligns with yours. In other words, any influencer you choose needs to be in accordance with your particular audience. 

 

Reputation is another crucial factor to consider when finding an influencer even though some influencers have a loyal following but alienate many others. If the influencer you want to engage in is a pretended person, consider the fact that you may forfeit your potential or existing customers.

 

Once you know what you aim to achieve, you can set a budget to pay an influencer for your brand. This also lets you think about how to reward influencers. For example, you may consider an upfront payment in addition to the commission for any sales made.

#2 Identify Your Channels

Before all else, your audience has to be your first concern. What do your potential clients or customers like? Where do they spend their time? Then think about yourself: what is the most estimable thing for your brand? Which channel do you want to grow and which one would be the place you can thrive? By knowing your consumers well you will easily incorporate those data to your influencer marketing. 

 

First, determine which social media platforms you should use based on your business. You can grow your website through influencers on specific niches or just through specific bloggers who generate a lot of traffic and write about things comparable to your technique or you can go with social media platforms.

Instagram

 

Now an almost $2 billion industry, Instagram influencer marketing has taken the social media world by storm. The app offers the perfect space for the brand ambassadorship, with influential users authentically recommending products and services to their loyal audience. With the influencer space estimated to grow to a $5-10 billion industry by 2021, it’s a marketing force that isn’t going anywhere.

 

Youtube

 

YouTube is swiftly becoming one of the most popular influencer marketing channels. With recent advancements in internet speeds, video content becomes the most preferred content for online activities. While you will find videos on most social networks now, and Instagram has even created a competing long-form video platform – IGTV, YouTube is still the de-facto place for people to come to get their video fix. 

 

Facebook

 

In many ways, Instagram has grown to be the star of the Facebook stable of social media apps. It may no longer be the social network of choice for adolescents, but it can even claim dominance of the social market, with over 2.32 billion active users at the end of 2018.

 

We don’t talk about Facebook influencer marketing as much as we do marketing on Instagram. But if your target demographic uses Facebook,  it is where your influencer marketing should be. 

 

Twitter

 

As of 2019, there are approximately 330 million active monthly users on Twitter, making it one of the biggest social networks globally. Consider the steady growth in the number of active monthly users on Twitter for the past few years. 

 

TikTok

 

As with all influencer and social media marketing, you have to avoid coming across as too salesy on TikTok. This is particularly the case because of TikTok’s youthful demographic – brands find Generation Z notoriously difficult to reach because of their total disdain for anything that resembles a traditional advertisement. As with all influencer marketing, the key to success on TikTok is working with influencers whose followers match your target market. 

#3 Find Your Influencers

 

After doing numerous research the next thing is finding the influencers to work with you and to create compelling campaigns around your brand. And to roll with your campaign, you have to make sure that you have a perfect influencer brief. 

 

But, you shouldn’t be a hundred percent sure that they’ll work with you. Sometimes it’s unlikely that they’re accessible from a financial or logistical viewpoint. Also, it’s worth knowing that the influencers you’ve picked might not be in your niche, that means they won’t help you to spread your business’s message to the right people.

 

At Keepface Influencer Discovery you can easily find the right influencers for your brand without spending extra time and money. If you truly want a successful marketing campaign, you’ll need professionals to do tasks for you. 

 

There are no strict rules to prevent you from getting creative or let your influencer be the one. If you use the opportunities social media presents for you to connect with your audience and rely on your influences to act on behalf of you, all those efforts will yield fruitful results.

#4 Manage the Relationship

After hiring influencers for your campaign, you need to nurture the relationship with them for further collaborations. Keep in mind that influencers are business people just like you, with a job to do and a reputation to uphold. 

 

#5 Measure the Results

Ready to Roll Out Your Influencer Campaign?

 

Once you’ve assessed your results, then you’ll have an idea of what worked and how to proceed next time to do your utmost. Rinse and repeat the steps for the upcoming campaign. You will have a clear picture of who you’ll work within your next campaign, and it will help you to refine your strategy. Keepface provides brands with all the information they need for influencer marketing. 

 

Nevertheless, if you are not getting an acceptable amount of feedback, try a different approach to your influencer marketing. The marketing business changes in a blink of an eye, but these main concepts will mostly hold. Now it’s time to go out there and influence some customers!

As a marketer if influencer marketing on YouTube seems to be difficult like a journey to the end of the galaxy, then our tips will be a Hitchhiker’s Guide for your campaigns.

 

Social media use has increased rapidly over the past decade and a half. Making money is one of the most crucial features of social media for brands and influencers. Brands use social media to present their products or to reach new audiences. 

 

As social media grows and the platforms diversify, more and more users are joining it, and these users are starting to create their own content. Thereby the influencers who influence the behavior of consumers were born and opened new doors in business and marketing.

There is an undeniable fact that influencer marketing has flourished since joining Instagram to the social media platforms. But there are other players in the market. According to a survey, Youtube is the second important social media channel for influencer marketing with 70 percent.

 

Moreover, YouTube videos are the third most used format coming after Instagram stories and Instagram videos.

YouTube is rapidly becoming one of the most popular influencer marketing channels. It is an actual platform for people to watch and edit their video, while you will find videos on most social networks now. 

 

Instagram has even created a long-form video platform IGTV for competing purposes. It is clear that IGTV won’t replace YouTube, but it could only complement it. 

If Google is the Queen, then YouTube is the Princess

We know that Google is the most used search engine. Youtube comes in next as the second largest search engine when you consider users, searches, and minutes spent on a site, which is owned by Google.

 

When you search for information, YouTube videos appear on Google’s search results as well. Therefore, Google considers videos are as important as text-only pages and it is no secret that searchers click on the first 10 organic results. 

Is It Worthy to Use Influencer Marketing on YouTube?

Video content is now an integral part of most people’s online experiences with recent improvements in internet speeds. The increase in the use of video also encourages influencers to use this method. YouTube is an extraordinary place for expanding the potential of influencers and influencer marketing.

 

Creating complementary videos as part of your marketing strategy on YouTube is a great advantage for brands who want to boost their business. The following factors prove the role of YouTube in influencer marketing and will motivate marketers.

•  Over 2. billion people use YouTube. That’s about one-third of the internet. 
• 81% of businesses use video as a marketing tool, up from 63% over the last year. 
• According to Forbes, YouTube’s top earner 8-year-old Ryan Kaji made $26 million playing with toys in 2019. 

How to Use YouTube for Influencer Marketing?

With the right strategy and influencers, you can make the most out of your YouTube influencer marketing for your brand. There are different ways you can use YouTube, which booms influencer marketing. 

 

Depending on brand goals, customer needs, good marketers can create different types of campaigns. Unboxing videos, giveaway & contests, ads & promotions, product launches are some of the foremost ways you can use YouTube influencers.

 

You can also add hashtags and locations to go even deeper with your influencer marketing. Influencers can be test subjects for marketers.

Step-by-Step YouTube Influencer Marketing Guide

Step 1. Understand your target audience

 

The most vital step in influencer marketing is to analyze and understand the target audience and predict their desire. Understanding the target audience helps to build trust and deliver your brand message.

 

Step 2. Set Clear Goals

 

Brands must be evident with influencers on their campaign purposes. 

As a part of the collaboration, the goals have a profound influence on every YouTube video. The tone of influencer content can change from your campaign purpose. Let’s say, for a sales directed campaign influencer may create a whole video on your new product line. 

Step 3. Identify the Right YouTube Influencers

 

Choose the right influencers who will help you to achieve your goals. The number of followers should not be the most critical priority when choosing influencers.  On the contrary, brands should choose influencers who have a similar culture to their campaign. This is where it makes sense to use Keepface in finding the right influencers for your brand. 

Your budget will also affect your influencer choice. Accordingly, focusing on YouTubers who make videos for the target audience within the budget will be more effective.

 

Step 4. Analyze Creator’s Content Quality

 

When working with YouTube influencers, you should analyze the influencers’ content, their channels’ aesthetics. There must be harmony between your brand, target audience, and influencers. For instance, if you want to promote your family-friendly brand, you should collaborate with YouTube influencers whose content aligns with family values and your brand values,

Step 5. Work with Influencer Marketing Experts

 

Influencer marketing can be complicated and hard to control, especially for large scale YouTube partnerships. That’s where Keepface stepped in. Keepface is an automated platform for brands to reach the most relevant influencers, communicate with them, and manage campaigns using real-time analytics.

 

Working with Keepface brands are handed on every step of the influencer marketing process, including influencer discovery, influencer management, content creation, and analyzing and reporting a campaign’s progress.

Beyond the AI hype

In the first place, if you ask what artificial intelligence is, then Wikipedia will answer you that AI is intelligence demonstrated by machines, unlike the natural intelligence displayed by humans and animals. Plus, there is a lot of hype around AI, and most discussions about artificial intelligence concluded with hysteria. 

 

People assume that AI  even replaces human in specific processes as AI can accelerate procedures. Moreover, it is crystal clear for everybody that AI can process data at a level impossible for human capabilities. Nevertheless, in Influencer marketing, human interaction is an essential part of the work, because it is a human-to-human process, while AI alone cannot provide that.

How Artificial Intelligence Can Be Transformed Into Influencer Marketing?

 

In the Search of Right Influencer

Digital marketing is extremely noisy, therefore, brands need content that will resonate in the digital world. One of the biggest obstacles to this is finding the right influencers and it is not expected from marketers to be Sherlock Holmes in the searching process. The number of followers should not be the most important priority when choosing influencers, it is not possible to identify an influencer’s potential only based on their follower count. 

 

Marketers need to consider other factors such as the engagement level. Additionally, collaborating with an influencer who has a similar culture to the brands is likewise important. Here AI comes to our aid.

Let’s look at how

 

AI can analyze various data from an influencer’s social media profile. This goes into the scope of Natural Language Processing (NLP). Natural language processing is a form of AI that’s focused on analyzing, understanding, and using written or spoken human languages. 

 

Conveying messages is tremendously important for Influencer Marketing, and of course, creating messages needed words. So, NLP has a powerful role in analyzing. NLP has the capacity to deal with unstructured data on social media. It analyses the content of influencer posts and generates interests, industries, demographics, and brand associations from them. Influencer platforms use these classifications in discovery search engines. 

 

With that, Brand marketers can identify who the key influencers are in growth areas and can gain better insights about influencers. Likewise, marketers can determine what types of content will resonate with social media followers.

Catch Fraudulent Influencers If You Can

Brands pay influencers who have significant followers on top social media platforms to promote their products and reach a relevant audience. Using social media bots for increasing followers count and creating fake engagement metrics makes it difficult to determine the credibility of influencers. Influencers can buy fake followers and pay for bots to like or comment on their posts that can mislead brands. 

 

According to a report from Cheq, fraudulent activity is costing advertisers $1.3 billion in 2019. Fraud figures not only prevent the product from reaching the target audience but also causes brands to spend money without getting any tangible results. AI can help brands analyze and identify computer-generated influencers, social media bots, which is a real threat for brands.

The Creation of Content

Predicting ROI

AI allows marketers to closely observe an influencer’s performance and assists track and analyze every piece of content, various engagement metrics. Therefore, it can calculate the ROI of the campaigns and understand whether it has had an impact on your revenue. Where an influencer’s success is irregular, calculating the ROI of an influencer marketing campaign and forecasting results are vital. 

 

Analyzing influencers is difficult without AI because every creator is different. If marketers want to get top-level insights in the data dump, only a machine/AI can deal with the mass amounts of big data.

Eternal Sunshine of the Keepface AI Tool

 

Brands cannot resist the power of AI on running successful influencer marketing. As I mentioned above, AI can support brands from various aspects. Keepface, which implements the latest innovations in its tool, certainly could not neglect AI technology. Keepface offers AI-powered influencer tools that will help brands to pursue their campaigns in the best way.

 

With the image recognition tool, Keepface analyzes accounts, for example, especially suspicious accounts, which can deceive companies causing a huge amount of damage to their business. It is tough for brands to recognize fraudulent figures by themselves without the help of pros.  

Moreover, by using image recognition Keepface can easily classify influencers’ contents. It turns images into readable data. Of course, the only image recognizing is not enough for this process. Keepface ML/AI tools can analyze written data too. At the end of this process, Keepface helps the companies to choose the right influencers which have similar culture with their brands and can deliver content to the target audience.

 

So, sign in now to take advantage of AI technology and get the most out of your influencer marketing.