Influencer Marketing Agencies in the Middle East: What to Expect in 2025

influencer marketing agencies in the middle east

Introduction: The Evolution of Influencer Marketing in the Middle East


Influencer marketing in the Middle East is evolving at an unprecedented pace. As brands shift towards digital-first strategies, influencer collaborations have become a key driver of engagement, sales, and brand trust. However, with new technologies, changing consumer behaviors, and the rise of AI-driven marketing, businesses must adapt quickly to stay ahead.


For business owners and eCommerce brands looking for influencer marketing solutions, 2025 is set to be a transformational year. From micro-influencers to localized content and AI-powered analytics, the industry is undergoing a significant shift. Choosing the right influencer marketing agency in the Middle East will be critical in navigating these changes effectively.

This article explores:

  • Emerging influencer marketing trends in the Middle East for 2025
  • How to choose the best influencer marketing agency in the region
  • Success stories from leading brands leveraging influencer partnerships
  • Comparing agencies like Keepface, Rewind, and Ykone
  • Industry-specific strategies for fashion, beauty, tech, and eCommerce brands


  • Let’s dive into the future of influencer marketing in the Middle East.


    Emerging Influencer Marketing Trends in the Middle East (2025)


    1. AI-Driven Influencer Campaigns & Performance Analytics


    The influencer marketing landscape is becoming more data-driven than ever. Businesses are moving away from vanity metrics (likes, comments) and focusing on ROI-based campaigns with real-time performance tracking.

  • AI-powered influencer selection ensures brands collaborate with highly engaged, relevant influencers, not just those with large followings.


  • Predictive analytics help brands forecast campaign success before they launch.


  • Automated performance tracking enables brands to adjust influencer strategies in real-time to maximize conversions.




  • 2. The Rise of Micro and Nano-Influencers


    The biggest shift in 2025 is the increased use of micro (10k-50k followers) and nano-influencers (1k-10k followers).


    Why? Higher engagement rates and better trust levels.


  • 80% of consumers trust micro-influencers more than celebrity endorsements.


  • They have niche audiences with genuine interest in their content.


  • They are cost-effective compared to macro-influencers or celebrities.


  • 3. Localized Content & Arabic-Language Campaigns


    Localization is key for influencer marketing success in the Middle East. With diverse cultures and languages across GCC, Levant, and North Africa, businesses must tailor content for their specific audience.


  • Arabic-language campaigns are outperforming English-based ads in MENA.


  • Local influencers have stronger brand influence than global celebrities in the region.


  • Brands using culturally relevant messaging see higher engagement rates.



  • 4. Short-Form Video Dominance (TikTok & Instagram Reels)


    By 2025, short-form video content will be the dominant influencer marketing format. Platforms like TikTok, Instagram Reels, and YouTube Shorts are outperforming static content.


  • 60% of Gen Z and Millennials in MENA prefer video content for product recommendations.


  • TikTok influencers are becoming key drivers of brand engagement in Saudi Arabia, UAE, and Egypt.


  • Live Shopping on Instagram & TikTok will be critical for eCommerce growth.


  • Keepface helped a beauty brand in Dubai increase product sales by 55% using TikTok creator-led reviews and Instagram Reels collaborations.


    The Role of AI in Influencer Marketing Agencies in the Middle East


    1. AI-Powered Influencer Selection

    Finding the right influencer isn’t just about follower count—it’s about engagement, audience quality, and brand fit. AI-driven tools now analyze:


  • Authenticity Scores to detect fake followers & bot engagement.



  • Audience Demographics (age, location, profession) for targeted outreach.



  • Engagement Quality Metrics to predict content performance before a campaign starts.

  • Keepface’s AI-powered platform ensures brands connect with the right influencers for the highest impact.


    2. Automated Performance Analytics

    Gone are the days of waiting until a campaign ends to measure success. AI allows real-time tracking, giving brands access to:


  • Live dashboards showing campaign engagement & conversion rates.


  • Predictive analytics to forecast campaign success based on influencer history.


  • Automated content optimization, adjusting influencer posts in real-time for better performance.




  • Industry-Specific Influencer Marketing Strategies for the Middle East



    Different industries require unique influencer marketing approaches. Here’s how influencer strategies are evolving in key Middle Eastern sectors:


    1. Fashion & Luxury


    Influencer collaborations are shifting toward exclusivity—fewer brand partnerships, but deeper storytelling.


    Live Shopping events on Instagram & TikTok are driving luxury brand sales.


    Middle East-based influencers are outperforming global fashion influencers due to cultural relevance.


    2. Beauty & Skincare


    • Short-form video reviews from trusted beauty influencers are converting sales faster than traditional marketing.


    • AI-driven personalized beauty recommendations are boosting influencer campaigns.


    • UAE, Saudi Arabia, and Egypt lead the region in beauty influencer engagement.


    3. E-Commerce & Retail


    • Affiliate-driven influencer marketing is becoming standard—brands only pay influencers when they drive sales.


    • Localized eCommerce influencers are crucial for market penetration in Saudi Arabia and the UAE.


    • TikTok’s shop feature is outperforming Instagram ads for impulse buying.

    4. Technology & B2B


    • LinkedIn influencers are playing a bigger role in tech product marketing.

    • Video-based product reviews are more effective than traditional whitepapers.

    • Thought leadership campaigns (e.g., CEO collaborations with industry influencers) are shaping brand trust.

    Keepface customizes influencer strategies based on each industry’s unique audience behavior and conversion funnel.


    Common Mistakes Businesses Make with Influencer Marketing in the Middle East


    🚫 Mistake #1: Prioritizing Follower Count Over Engagement


    • Brands often choose influencers with massive followings but low engagement. Micro-influencers often have higher conversion rates.


    🚫 Mistake #2: Ignoring Regional Cultural Sensitivities


    • A campaign that works in Dubai may not resonate in Saudi Arabia. Localization is key to Middle Eastern influencer marketing success.


    🚫 Mistake #3: Not Tracking ROI Properly


    • Many businesses only track likes & shares instead of actual conversions & revenue impact.


    🚫 Mistake #4: Not Using an Influencer Marketing Agency


    • Brands that DIY influencer marketing often struggle with fraud detection, negotiation, and campaign optimization. Agencies like Keepface handle everything for better results.

    How to Choose the Right Influencer Marketing Agency in the Middle East


    With many influencer marketing agencies in the Middle East, how do businesses choose the best partner?


    1. Data-Driven Capabilities


    The best agencies, like Keepface, use AI-powered influencer selection, performance tracking, and real-time reporting.


    2. Regional Experience & Influencer Network



    Choose an agency with:


    • A strong influencer network in UAE, Saudi Arabia, Egypt, and beyond.



    • Experience in localized campaigns tailored to the Middle East’s unique culture.



    • 3. Industry-Specific Expertise

    Not all agencies specialize in B2B, eCommerce, fashion, beauty, or tech. Keepface customizes campaigns based on industry-specific KPIs.


    Comparison: Keepface vs. Rewind vs. Ykone


    FeatureKeepfaceRewindYkone
    AI-Powered Influencer Matching✅ Yes❌ No✅ Yes
    Performance-Based Pricing✅ Yes❌ No❌ No
    Middle East & GCC Focus✅ Yes✅ Yes✅ Yes
    Industry-Specific Strategies✅ Yes❌ Limited✅ Yes
    Multi-Language Content Execution✅ Yes✅ Yes✅ Yes



    Keepface stands out by offering data-driven influencer selection, a vast Middle East influencer network, and AI-powered analytics for optimized ROI.



    Final Thoughts: Why Influencer Marketing in the Middle East Will Dominate 2025



    The Middle East is one of the fastest-growing influencer marketing regions globally. Businesses that leverage data-driven strategies, local influencers, and short-form video content will dominate in 2025.


    At Keepface, we help brands maximize influencer marketing ROI with AI-powered insights, regional expertise, and real-time analytics.


    Ready to Elevate Your Influencer Strategy?


    Get Your Custom Influencer Marketing Plan with Keepface Today

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    Data-Driven Influencer Marketing: A Key to B2B Growth and Engagement


    Introduction: Why B2B Needs Data-Driven Influencer Marketing

    The world of influencer marketing is rapidly evolving, and for B2B brands, success is no longer about social media impressions or likes. Instead, data-driven campaigns have become the gold standard for ensuring ROI, audience alignment, and lead generation.

    Unlike B2C brands that focus on mass appeal and viral content, B2B companies require a more strategic approach—one that ensures influencers connect with decision-makers, industry professionals, and niche audiences. A data-driven influencer marketing strategy enables brands to track engagement, measure conversion rates, and optimize campaigns in real time.

    At Keepface, a leading influencer marketing agency, we specialize in creating high-performance, data-driven campaigns that align B2B brands with the right influencers, ensuring measurable business impact.

    The Shift to Data-Driven Influencer Marketing

    Gone are the days when influencer marketing was based on guesswork. Brands can no longer afford to rely on vanity metrics like follower count or likes. Instead, they need data-backed insights to optimize their campaigns.

    Why Traditional Influencer Marketing Falls Short for B2B

    • No ROI Guarantees: Paying influencers for brand awareness without tracking lead generation and conversions results in unclear campaign success.

    • Lack of Audience Alignment: Many influencers have large followings, but only a small fraction may be relevant to a B2B brand’s target decision-makers.

    • Inconsistent Messaging: Without a data-driven approach, influencer content can lack coherence, reducing the campaign’s impact on audience perception.

    How Data-Driven Campaigns Transform B2B Marketing

    • Identifying High-Performing Influencers – AI-powered influencer marketing tools help businesses vet influencers based on engagement, credibility, and audience relevance.
    • Tracking Key Performance Metrics – Brands gain insights into click-through rates, engagement quality, and conversion performance in real time.
    • Optimizing Content for Maximum Impact – A/B testing, sentiment analysis, and audience feedback ensure content resonates with potential B2B buyers.

    Why Influencer Marketing Is Essential for B2B Brands

    1. Enhancing Brand Authority and Trust

    B2B purchases often involve long sales cycles and require multiple touchpoints before a decision is made. Partnering with credible industry influencers helps brands establish thought leadership and trust among their target audience.

    Example: A cybersecurity company collaborating with a well-known tech influencer generates more credibility than traditional advertising.


    2. Expanding Targeted Reach with Precision

    Unlike B2C brands that target broad demographics, B2B marketing focuses on key decision-makers within specific industries. Data-driven influencer marketing helps brands:

    • Identify niche influencers who engage directly with professionals in their industry.

    • Target LinkedIn, Twitter, and professional networks rather than just Instagram and TikTok.

    • Reach buyers at various sales funnel stages, from awareness to consideration and decision-making.

    3. Generating High-Quality Leads

    B2B brands need high-value leads, not just passive followers. Influencer content should be optimized for lead generation, including:

    • Whitepapers & eBooks shared through influencer collaborations.

    • Exclusive webinars & live Q&A sessions hosted by industry experts.

    • Case studies & testimonials amplified through influencer networks.

    Essential Data Metrics for B2B Influencer Marketing

    To evaluate and optimize influencer campaigns, tracking the right metrics is critical. Here are the key data points every agency influencer marketing strategy should monitor:

    1. Engagement Rate vs. Reach

    • Reach shows how many people see an influencer’s content.

    • Engagement rate measures how actively the audience interacts with the content.

    For B2B brands, high engagement is more valuable than broad reach. An influencer with fewer but highly engaged followers (e.g., LinkedIn professionals) will generate better results than one with millions of passive viewers.

    2. Conversion & ROI Measurement

    Key Metrics to Track:

    • Click-Through Rate (CTR): How many users clicked on a call-to-action (e.g., webinar sign-ups).

    • Lead Generation Rate: The percentage of influencer-driven visitors converting into leads.

    • Customer Acquisition Cost (CAC): The cost of acquiring a customer through influencer marketing versus other channels.

    3. Audience Insights & Brand Alignment

    Influencer marketing tools like Keepface’s AI-powered platform analyze:

    • Follower demographics (job titles, industries, company size).

    • Past engagement behavior on similar B2B content.

    • Brand sentiment & influencer credibility.

    Pro Tip: Don’t just look at numbers—analyze audience intent to ensure the influencer’s following aligns with your ideal B2B buyer persona.

    Best Practices for Data-Driven B2B Influencer Campaigns

    1. Leverage AI-Powered Influencer Marketing Tools

    Using advanced tools, such as those provided by Keepface, businesses can:

    • Identify and vet influencers based on niche expertise.

    • Predict engagement trends using AI analytics.

    • Automate campaign tracking and performance reporting.

    2. Optimize Content for Thought Leadership

    Unlike B2C, where influencers drive impulse purchases, B2B influencers educate and nurture leads. Effective content formats include:

    • Long-form LinkedIn articles.

    • Webinar collaborations & panel discussions.

    • Influencer-generated whitepapers & reports.

    3. Implement A/B Testing for Content Performance

    Not all content resonates the same way. By testing different:

    • Call-to-actions (CTA) placements.

    • Content formats (video vs. blog).

    • Posting schedules (weekday vs. weekend).

    Brands can refine messaging to maximize lead conversion.


    Top Influencer Marketing Tools for B2B Campaigns

    Here are some essential tools B2B brands should use for data-driven influencer marketing:

    ToolFunctionWhy It Matters for B2B
    KeepfaceAI-powered influencer discovery & campaign managementMatches brands with industry-specific influencers
    BuzzSumoContent performance trackingHelps brands analyze trending B2B content topics
    TraackrInfluencer analytics & relationship managementMeasures long-term influencer impact
    LinkedIn Sales NavigatorLead tracking & outreachIdentifies key B2B decision-makers

    Why Keepface?


    Unlike generic platforms, Keepface specializes in B2B influencer marketing, providing customized campaign strategies, real-time analytics, and guaranteed lead generation.

    Final Thoughts: The Future of B2B Influencer Marketing is Data-Driven

    As B2B marketing continues to evolve, brands can no longer afford to rely on traditional influencer marketing models. Instead, they must:

    • Adopt data-driven strategies to track campaign performance.

    • Leverage AI and analytics tools to match with the right influencers.

    • Prioritize engagement, lead generation, and conversions over vanity metrics.

    At Keepface, we help B2B brands harness data-driven influencer marketing for measurable growth and engagement.

    Ready to elevate your B2B influencer marketing strategy?

    Get Your Custom Data-Driven Strategy with Keepface Today

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    How Influencer Marketing Agencies Ensure Transparent Partnerships

    In today’s fast-paced digital landscape, transparency is not just a nice-to-have—it’s the foundation for building trust between brands and influencers. Successful partnerships require clear communication, measurable results, and ethical practices. As a leading influencer marketing agency, Keepface takes the lead in ensuring transparency every step of the way.

    But what sets Keepface apart? Why is transparency so crucial in influencer marketing? And how can your business benefit from choosing a trusted partner? Let’s explore how Keepface transforms influencer campaigns through unmatched transparency and authentic collaborations.

    Key Takeaways

    • Transparency ensures trust and accountability between brands and influencers.

    • Keepface stands out as an industry leader, providing end-to-end solutions that prioritize authenticity and measurable results.

    • Leveraging micro influencers through Keepface helps businesses connect with engaged audiences and maximize ROI.

    Why Transparency Is a Game-Changer for Influencer Marketing

    Transparency is the secret ingredient behind every successful influencer campaign. For brands, it means having a clear understanding of where their investment is going and how it translates into measurable outcomes.

    1. Building Brand Loyalty

    When brands partner with influencers through Keepface, they can rest assured knowing their message is being delivered authentically. Our robust influencer vetting process eliminates risks like fake followers or inflated engagement metrics.


    2. Driving Data-Driven Results

    Unlike many agencies, Keepface provides clients with real-time data that breaks down campaign performance. From reach and impressions to conversion rates, we make sure you know exactly how your campaign is performing.


    3. Staying Compliant and Ethical

    With advertising regulations becoming stricter globally, transparency is no longer optional. Keepface ensures every campaign complies with disclosure requirements, protecting your brand’s reputation and fostering trust with your audience.

    Challenges Brands Face Without Transparency

    Without transparency, influencer marketing can lead to wasted budgets, damaged reputations, and unmet expectations. Common issues include:

    • Fake Followers and Fraudulent Metrics

      Many influencers inflate their reach using bots, leading to skewed results for brands. At Keepface, our advanced vetting tools ensure influencers are authentic and genuinely engaged with their audience.

    • Hidden Costs

      Some agencies tack on additional fees without prior notice. That’s why Keepface offers clear, upfront pricing to avoid surprises.

    • Unclear Campaign Goals

      A lack of communication can derail influencer campaigns. At Keepface, we prioritize open discussions to align goals and expectations.


    How Keepface Ensures Transparent Influencer Management

    At Keepface, transparency is woven into everything we do—from influencer selection to post-campaign reporting. Here’s how we make it happen:


    1. Rigorous Influencer Vetting

    We analyze influencers thoroughly to ensure they have genuine followers, high engagement rates, and the right audience demographics for your brand. This goes beyond surface-level metrics, offering you influencers who align perfectly with your goals.

    Other agencies like Upfluence and Mediakix may offer similar services, but Keepface takes a more personalized approach, tailoring every campaign to your specific needs.


    2. Transparent Campaign Planning

    With Keepface, there’s no guesswork. We create detailed plans that outline every step of the campaign, including influencer deliverables, timelines, and KPIs.

    Unlike other agencies such as Viral Nation or Obviously, Keepface provides full visibility into how your investment is allocated, ensuring no hidden costs.


    3. Real-Time Analytics and Reporting

    Data is king, and Keepface excels at delivering actionable insights. Our advanced analytics platform tracks critical metrics like engagement rates, conversions, and audience demographics.

    For example, you’ll receive reports that include:

    • Campaign reach and impressions
    • Cost-per-click (CPC) and cost-per-acquisition (CPA)
    • Engagement rates for each influencer

    While other agencies like Izea offer reporting tools, Keepface ensures the process is seamless and personalized for your brand’s goals.


    4. Ethical Compliance

    Transparency isn’t just about data; it’s about integrity. Keepface ensures all influencers disclose paid partnerships, complying with global advertising regulations. This commitment to ethics sets us apart from others in the industry.


    The Power of Micro Influencers

    In the world of influencer marketing, micro influencers (with 10,000–50,000 followers) play a unique role in transparent campaigns. They are cost-effective, authentic, and deeply connected to their niche audiences.


    At Keepface, we specialize in leveraging micro influencers to:

    • Build stronger connections with target audiences
    • Deliver higher engagement rates compared to celebrity influencers
    • Provide measurable ROI at a fraction of the cost


    Our tailored strategies help brands tap into the potential of micro influencers, ensuring campaigns that are as authentic as they are impactful.


    Why Keepface Stands Out in a Crowded Market

    While agencies like Aspire and Socialfly are recognized players in influencer marketing, Keepface goes above and beyond by combining cutting-edge technology with personalized service.


    Our Unique Advantages:

    • Global Influencer Network: Access to thousands of influencers worldwide, spanning multiple niches and industries.

    • Customized Campaigns: Strategies tailored to your brand’s goals, whether it’s lead generation, awareness, or sales.

    • End-to-End Management: From planning to execution and reporting, we handle everything transparently so you can focus on growing your business.


    Emerging Trends in Transparent Influencer Marketing

    As influencer marketing evolves, transparency will remain a top priority. Here’s how Keepface is staying ahead of the curve:

    • AI-Powered Insights

      Using AI, we identify influencers with genuine engagement and track campaign success in real-time.

    • Blockchain for Contracts

      In the future, we’re exploring blockchain-based solutions to enhance payment transparency and streamline deliverables.

    • Enhanced Data Integration

      Our analytics platforms continue to evolve, providing deeper insights into audience behavior and campaign ROI.


    Conclusion

    Transparency is the backbone of successful influencer marketing. As a leader in the industry, Keepface has redefined how agencies foster trust, deliver measurable results, and ensure ethical practices.

    By combining cutting-edge technology, a global influencer network, and an unwavering commitment to transparency, Keepface is your ultimate partner for impactful influencer campaigns.

    Ready to elevate your influencer marketing strategy? Visit Keepface.com today and start building transparent, results-driven partnerships.

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    Is It Still Beneficial To Hire Remote Workers for Marketing In 2022?

    Remote working has slowly grown in reputation over the last ten years. It was the rapid advancement of computer technology that made working from home a reality. However, unforeseen circumstances made it a necessity in 2020. With that situation in the rear-view mirror, though, it seems that many workers are returning to the office.

    Companies did find that there were several benefits to hiring remote workers during this period, but have these upsides disappeared? In marketing especially, remote working helped change the industry. People were no longer dependent on talent that may be available to them locally, they are able to expand their horizons globally. With that being said, let’s explore some of the new information about remote working to find out whether it is still a viable working option in 2022.

    Cybersecurity

    A common issue for businesses in the current era is cybersecurity. With almost every major company operating in the digital space, hackers can now target and steal data using tools from the web. This fact has led to a tighter grip on cybersecurity protocols in the modern office. But can these issues be solved with workers at home?

    It may seem like remote workers would struggle to keep up with the current demands of cybersecurity protocols. However, having a workforce stretched far and wide has led to companies being more responsible for their data. Phishing emails are rife in the remote working community, which is why businesses have had to adapt quickly to protect their employees and company data. Many companies choose to give their staff a VPN service, a cyber security protection system that has only become popular because of the increase in remote workers. Therefore, remote working is slowly improving cybersecurity protocols.

    Tracking Progress

    One of the biggest drawbacks for companies in the remote working era is keeping up employee productivity. Without the motivation of being surrounded by other colleagues, or the ability to check up on employees in real-time, many businesses found that their remote staff members were not being as productive as their in-house team. However, this attitude has changed in the last number of years thanks to a specific technology.

    The market saw a need for tracking technology, so it has been available to companies since the start of 2020. This tech can take screenshots of your remote worker’s computers to ensure that they are on track, and the AI within can produce graphs of employee work patterns. These methods aren’t necessary in modern times; however, they go a long way to settling the minds of business leaders that have to operate their company from a distance. If you were to hire marketers remotely, this element of the process is essential. Marketing is typically one of the most important aspects of ensuring that you are able to reach your desired audience or customers.

    Employee Wellbeing

    Anyone that has participated in a successful digital marketing course will understand that a business’s reputation is key to encouraging customers to use your service. This reputation is mainly forged by how you treat your customers, but it is also affected by your employee happiness.

    A team of respected employees is likely to work harder for your business; however, these individuals can also help create a positive appearance for your company. Employee wellbeing is subjective to the individual, but you will find that a lot of people prefer to work from the comfort of their own homes. As such, allowing your employees the opportunity to work remotely can improve employee performance and increase your company’s reputation.

     Health Risks

    Not everything is perfect in the world of remote working, however. The more people work from home, the more data can be collected about this approach to business. While you may experience some of the benefits listed above, experts have found a downside to remote working that you should be made aware of.

    A recent study has revealed that almost 67% of remote workers fail to get any exercise. This includes the exercise that they would have received during their daily commute. As you can imagine, this statistic has proved that remote working can have a profound negative effect on the health of your employees. This statement is also true when looking at the mental health of employees that work in isolation. It is your job as a manager to ensure that every employee can remain productive in their new work environment, so perhaps it is wise to bring these issues to your remote worker’s attention so that they can continue to benefit from this practice without suffering the ill effects.

    Rise in Freelancing

    Workers will always be happier working in a field that they enjoy. Since remote working is now so prevalent, it has allowed many workers to pursue their passions in a freelance capacity. Therefore, businesses can receive better content for their company while employees remain delighted in their job roles. This where the marketing industry has seen a large boom. You can hire freelancers for specific elements in your marketing and work with them based on portfolios or previous work they may have finalised.

    Conclusion

    The idea of remote working has changed over the last decade, and it seems that the concept is here to stay, especially in the marketing industry. There are so many benefits to companies that use this approach, and the small risks can be easily mitigated with the correct management techniques. Therefore, it looks like remote working is still a viable option for businesses in 2022 and beyond.

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    The Barbershop Influencer Marketing Guide

    As a barbershop owner, you share the same goal with every other business out there: to make profits exponentially and become a big player in the industry. And as you might already know, your marketing strategy plays a huge role in achieving this. Speaking of which, influencer marketing is the current most powerful way to grow your brand awareness and achieve all of your marketing goals. Primarily, influencer marketing is all about paying social media celebs to promote your services. Popular product designers have been using it for years before now when saloons, barber shops, and other beauty service providers started hopping on the business trend. So, if you don’t know how to get started, read the step-by-step guide below.

    STEP 1: Know Your Budget And Marketing Objectives

    It may seem obvious that your marketing goal is to get your brand more popular and win more customers. But you want to be specific. Be specific about numbers and reaches and set realistic goals. Put it all into writing. Here’s an example; “I am spending $100 to generate 50 loyal customers from New York and 80 clients from Los Angeles, with each of them paying $30 per haircut”. This picture prevents the wastage of money and efforts. It also guides in the “choosing an influencer” stage explained below.

    STEP 2: Find An Influencer

    There are dozens of influencers out there: it’s like picking saloon furniture from IKEA. I digressed! The first step is to choose a “good” influencer: someone who posts high-quality content, has previous experience, is on target with your market/industry, and has worked with brands like you. With this in mind, head over to popular social media to create a list of 5-7 potential influencers that fit into your category. Hashtags like #sponsored and #ads will make your search easier on Instagram. Next, verify that the followers of your potential influencers are real. Often than not, when the followers on an influencer’s page are mostly commenting “very good”, “nice post” and similar short feel-good comments, those are likely bot-generated followers. Finally, make sure that your influencer has a large active following and engagement.

    STEP 3: Reach Out To Them

    At the end of step 2, you’ll probably wind up with a shorter list. Reach out to each influencer via messages, emails, websites, or through any medium that they’ve made available. Keep your first message short and don’t talk about money just yet. Ultimately, you want to find out if they’ve worked with a brand similar to you and disclose your interest in working with them.

    STEP 4: Go Into The Details

    After receiving a reply from them, it’s time to discuss how the relationship will go and how you want your campaign to work. The best platform to do this is via a video call but it’s not really a thing. Now, over the meeting, some important questions you should ask are how many videos and photos they will take for the campaign and if you’ll have copyrights to those materials for future advertisements. You should also talk about your marketing goals, what you’re offering them in return, your preferred timeline for the campaign, and any other important bit.

    FINAL STEP: Launch, Study Results, And Learn

    You both ought to have decided on a tracking system for the tracking of your ads’ performance. Though when using social media like Facebook and Instagram, they have a tracking system that shows important metrics and data about your ads. With such a system, you get to know the demographics of your potential clients and figure out your best and worst-performing ads. These info bits will come in handy when running other campaigns in the future.

    In Conclusion

    Whether improving your ROI or launching a new brand, influencer marketing is one of the most effective methods to hit your targets. But your success rate depends on doing it right. That’s why we’ve created this easy guide for people who run barbershops. You can also check this post to discover how to make your influencer marketing campaign a success during the holidays.

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    Music for Influencer Videos: How to Do it Correctly

    One of the most important elements of an effective video is music. Choosing the right music can make your influencer videos more engaging, entertaining, and play an important role in delivering your message to your audience. But you can’t exactly use that Macklemore track or Adele tune for your videos because the budget required to license top artists is beyond what you’ll be able to afford. 

    Your best bet when it comes to obtaining music for your influencer videos is royalty free music. They offer several benefits that appeal to content creators. Continue reading to learn more about royalty free music.

    What is Royalty Free Music?

    boys-on-the-street

    Royalty free music is a type of music license that allows you to pay for a song ONCE and use the music as many times without additional payment. This is in contrast to “Rights Protected” music that requires you to make payments for additional usage of the music. 

    The one-time payment of royalty free music offers a lot of convenience to many individuals and companies. It also makes royalty free music cheaper. The sound quality of royalty free music is top notch as long as you are using a reputable royalty free music provider.

    By using royalty free music, your influencer videos will be free of any legal action in the future. While you do have to pay for royalty free music, it’s better than dealing with legal troubles in the future.

    What Happens if You Use Copyrighted Music Without Permission?

    If an artist or music label finds out you’ve been using their music without permission, one of the two things below can happen:

    1. You receive a cease and desist letter telling you to take down the video and what will happen if you refuse. 
    2. You get sued, which is rare for this type of infringement but nevertheless possible. 

    If you intend to use copyrighted music without having a license for it on social media, your video might even be taken down during the upload process as big players like Youtube have robust Content ID for copyright protection. Music owners can take the following actions on Youtube videos that infringe their copyright:

    • Mute the video.
    • Runs ads in the video.  
    • Block the video worldwide or in selected countries. 
    • Prevent the video owner from monetizing the video. 

    This can be problematic and even damage your channel’s revenue to zero if you aren’t careful in the music you choose. By using royalty free music, you won’t have to worry about getting three strikes and having your Youtube channel (and your hard work) deleted.

    What Are the Costs of Royalty Free Music?

    music-cassets

    Royalty free music providers can offer annual or monthly subscriptions or sell individual song licenses. Subscription-based services allow you to use their entire catalog for the duration of your subscription while individual song licenses allow you to use any purchased song for as long as you want. 

    Prices vary greatly when it comes to royalty free music. Subscriptions can range from $6 to $60 per month while the price of individual songs can range from $26 to over $50.

    Common Uses for Royalty Free Music?

    Royalty free music is popularly used for commercial uses such as advertisements, corporate video ads, and film projects. They are also used for influencer videos, school projects, infomercials, artistic performances, and so on. As long as you’ve acquired the rights to use a royalty free track, you can pretty much use it for anything. 

    There are consequences to using music illegally. Royalty free music offers an affordable and legal way of including high-quality music in your videos. With the number of royalty-free songs available, the versatile content creator in you will have a blast selecting that perfect track for your videos.

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    10 Reasons Why Brochure Design is Still The Best Marketing Tool

    Today, most companies rely on brochures to introduce themselves and their products or service.  The brochure is an important marketing tool that can help you in presenting your business message to customers. According to a report by the “Business Marketing Association”,  98% of the people who use the internet for product information end up buying something offline.  

    For businesses, creating your own brochure design has never been this crucial; brochures work best in generating leads, transforming website visitors into customers, and boosting traffic on your company’s online store.

    We’ve established why print media marketing is still relevant, but how? 

    Apart from the conventional benefits of having printed leaflets/brochures like they’re tangible, easily shareable, and offer credibility; we’ve listed down 10 reasons why brochure design is still the best marketing tool you should utilize for your business.

    Brochures Are A Future-Proof Marketing Tool

    Brochure as a printed media marketing can be considered as a future-proof marketing tool because print isn’t going away any time soon.  In fact, according to NAPL’s 2011 Census of Print Publications, at least 1 billion book titles and 726 million newspapers were sold in the US alone which shows that print isn’t something we can neglect despite the rise of digital technology.

    The average lifespan of a printed piece is about 2 years, meaning that businesses or organizations would need to constantly update their content or order new leaflets/brochures once the previous stock is out.  However, the same cannot be said for websites and social media which can be updated anytime at a minimal cost.

    For this reason alone, brochures are still preferable over websites and other digital forms of marketing because customers won’t lose interest in your business if you keep on updating or refreshing your content.

    Company Brochure Designs Are Easily Shareable

    As mentioned in the beginning, brochures are best in generating leads, turning website visitors into customers, and boosting traffic on your company’s online store.  No matter how you put it, brochures will always be something worth passing around because they’re easily shareable with friends, colleagues, and family members by either mailing them or uploading images to social media sites.

    Printed leaflets/brochures don’t need an internet connection or password just to view their contents which makes printed marketing materials more accessible than digital forms of promotions.  

    Brochures don’t require batteries; no software installation is required; everything is provided ‘as is’ when given to your friend who will appreciate having something tangible to pass around without having to worry about batteries, charging, or technical problems.

    Venngage

    A Brochure Layout Are Personalized Marketing Tools

    Since there are several types of brochure printing services available online today, you’re probably wondering how does it affect your marketing?

    Aside from an increase in brand awareness; companies are also using brochures as personalized marketing tools because they can be customized based on the target audience’s needs and preferences.  This tactic is best used for B2B companies who need to convince potential clients by presenting their key benefits via printed material.

    The average cost of customizing a brochure ranges between $250-$500 which is not bad considering that it can help boost interaction with existing customers while attracting new ones at the same time.  

    Printed leaflets/brochures can be personalized based on their target audience by choosing a free design template and inserting the company’s logo, contact number, and website address to further promote its brand identity.

    Venngage

    Leaflet Design Improves Communication Effectiveness

    Another reason why brochures are still relevant in business marketing is that they can improve communication effectiveness between companies and customers because printed pieces offer an idea of what to expect when actually visiting the store or opening their doors for sales.  

    Brochures also make a good reference guide for customers who can use it while shopping which helps them decide faster whether a product is worth buying or not without having to visit the mall again.

    Aside from making an impression about your company’s professionalism, brochures are also the best way to introduce employees who would be greeting customers at the store.  

    Customers will feel safer knowing their concerns will be heard and accordingly addressed by people who are knowledgeable about the product they’re selling because it is much better than receiving random answers from someone pretending to know about your problems.

    Venngage

    Brochure Design Increases User Experience

    An increase in user experience is another benefit of using brochures as marketing tools for generating leads or capturing website visitors into email subscribers.  Brochures are often used to showcase products that are available in stores whether online or offline which consequently improves customer experience because it helps them decide faster if a given item is worth buying or not.  

    Need to get your hands on some kick-ass brochure templates? Then do yourself a favor and go to Venngage, the hottest brochure maker app, and easily make your very own design now!

    Brochures Are Perfect For First-Time Customers

    Printed leaflets/brochures are one of the best lead generation tools for first-time customers which are often used as a personalized marketing tool to introduce them to your company’s products without having to personally attend or speak with them.  Since brochures are filled with useful information, they would feel more connected to your brand and will be more likely to become loyal customers after their first purchase.

    Compared with other digital ads which only reach certain demographics, printed material offers more advantages.  Brochures can reach everyone regardless of age or geographical location because it has an infinite range of coverage potential which ultimately increases the chances of generating leads for your company.

    Conclusion

    There you have it, the biggest reasons why brochure design is still one of the best marketing tools for you to use. What are you waiting for? Start designing now!

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    All you need is Love. But launching a successful influencer campaign on Valentine’s day doesn’t hurt.

    After Christmas and New Year celebrations fizzled out, some may think that the holiday season has wrapped up, yet  Valentine’s Day is the next noteworthy holiday marketers can leverage to attract social media users, engage an existing audience, increase ROI and boost their sales.

    Before breaking the process into pieces, digital and social media marketers should bear in mind that Valentine’s Day campaigns don’t have to be particularly targeted at couples. Valentine’s Day widen its wings beyond just about romantic relationships, it’s about showing that you care , and you need that day to use as an excuse to give gifts to your family, friends and someone you profoundly care for. As stated by the National Retail Federation people who are celebrating the holiday said they plan to spend an average $196.31, up 21 percent over last year’s previous record of $161.96. Spending is expected to total $27.4 billion, up 32 percent from last year’s record $20.7 billion. Ponder that!

    Spread the Love

    Facebook is the worthy pacesetter for launching a successful influencer marketing campaign. However, ignoring the significance of the other social media platforms such as Instagram, LinkedIn, Twitter, Reddit etc. can cause you so much trouble even long before starting your campaign. This should be noted that being present and offering opportunities which your target audience will appreciate is the key to success. You will be the champion if you regularly interact and build relationships with existing customers while targeting prospective ones .

    However, you may think that is it easy to engage with your customers through social media platforms? Well, when it comes to social media you don’t need to go off the deep end. All you have to do is share engrossing and diverse content as continually as possible.  Publishing appealing photo and video contents have tremendous benefits. They make your target audience remember you more effortlessly, because if they have a visual memory about a thing it will make them forget you more at a leisurely pace.

    Let Them Know What You Do

    Encouraging your customers into dialogue with you which will eventually boost your conversions and sales is one of the most essential ways to engage your customers. Certainly you shouldn’t underestimate the importance of call-to-actions. Moreover, don’t forget that you are talking to your customers on the occasion of Valentine’s Day.

    • Give your significant other something really special this year. Buy now and get 50% off.
    • You love her/him every day, but make Feb 14 a special one.
    • Your love deserves more than 30% off, order now!

    Calls to action created to get an instant reaction from the target audience, and their sole purpose is to convert possible prospects into real customers and clients. If you use them accurately you will easily get new leads and prospects that will take your business to the next step.

    Be Original


    Whether you are a customer or brand you undoubtedly spend a lot of money in the name of love.  At least you should know that over the last year, there was a $1.6 billion increase in spending during Valentine’s Day. From the tiny box of jewelry and mesmerizing pieces clothing to dinner in a fancy and an attractively arranged bunch of flowers, people are throwing out the fortune for their significant others. Maybe that’s why Valentine’s day is a chance for brands to showcase and to persuade a customer to buy more of a product with romantic packaging. After all, we all want to feel cared and loved by the people we hold dear.

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    How to buy on PancakeSwap?

    1. Create a BSC wallet
    2. Make sure you have the desired amount of $BUSD in your wallet to purchase $METO. Please bear in mind that in order to execute the transaction you will need to have a small amount of BNB in your wallet to pay for the transaction fees (fees always vary thus we can’t provide the exact amount).
    3. Go to pancakeswap.finance and click on ‘connect wallet’. Make sure the wallet is on BSC network.

    4. For more information on how to connect your wallet, click on “Learn How to Connect”


    5. Click on “Trade” button

    6. Select “Exchange”

    7. Click on the first token/coin of the pair. In this case it is “BNB”

    8. Type in BUSD and click the BUSD as shown on the image

    9. Now click on the second token/coin of the pair, in this case it is “Cake”

    10. Paste the $METO token contract address there.
    $METO Contract Address: 0xa78775bba7a542F291e5ef7f13C6204E704A90Ba

    11. After you paste the contract address you will see the $METO token there and “Import” button next to it. Click on “Import”.

    12. Read the “Notice” first, make sure you understand it and then click on “I understand”. You will see the “Import” button light up. Click on it.

    13. In the BUSD field (first arrow), you can type in how much $METO in $BUSD you are willing to buy. The METO field (second arrow) will automatically display that amount in $METO (the website will automatically calculate everything based on the prices at the time of transaction).

    For example, if you would like to buy $METO worth of 100 $BUSD and the price is $0.0075 per $METO, then when you enter 100 in BUSD field (first arrow), then this number: 13333.33 ($METO) will show up in the METO field (second arrow).

    14. After you are okay with the amount that’s shown and its price then click on “SWAP” button that will light up.

    15. A new pop-up window will show up summarizing the transaction. Click on “Confirm Swap” and confirm the transaction on your wallet.

    16. Congratulations! You are now one of the owners of the Metafluence ecosystem’s native currency!

    Additional important notes:
    1. This article is published for informational purposes on how to buy $METO on PancakeSwap. We will list $METO on January 24th at 3 PM UTC and you will be able to purchase it only starting from that exact time and onwards.
    2. We do not take any responsibility in case you lose money due to any reasons. You take the full responsibility while going through each step and completing the transaction.
    3. Anyone can just select the slippage tolerance they want to use. And the amount of slippage that they have depends on how much they are buying/selling and how much liquidity there is in the pool.
    4. If you do not see $METO in your wallet, you will need to manually import the token. Please see the information below for details:

    Contract address: 0xa78775bba7a542F291e5ef7f13C6204E704A90Ba

    Name: Metafluence

    Symbol: $METO

    Decimals: 18

    BSCPad dedicated article on how to participate in IDO https://bscpad.medium.com/guide-how-to-participate-in-the-idos-on-bscpad-c441a207fb70

    BSCPad (https://t.me/Bscpannouncements/773)

    MetaVPad (https://t.me/metavpadann/188)

    NFTLaunch (https://t.me/NFTLaunchann/109)

    To learn more about Metafluence, click here

    Join Our Community:

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    AT LAUNCH, METAFLUENCE WILL GUARANTEE LAND PLOTS TO ITS MOST LOYAL COMMUNITY MEMBERS

    Metafluence team is very excited about its upcoming launch (Jan 24th, 3PM UTC PancakeSwap Listing), and to thank our community, we will GUARANTEE a Land Plot to first 5000 people who acquire at least 10,000 $METO on PancakeSwap (till Jan 25th, 11:59PM UTC) and hold for at least 45 days without selling. Those who will be eligible for a Land Plot will also get a chance to win a Metahut (only 20 available). The exact terms are as follows:

    • Purchase 10,000+ $METO on PancakeSwap (till Jan 25th, 11:59PM UTC) and hold for at least 45 days
    • Be among the first 5000 people to purchase on PancakeSwap and get a GUARANTEED LAND PLOT
    • Also get a random chance to win a METAHUT (ONLY 20 AVAILABLE)
    • Fill out this form right after your purchase of the 10,000+ $METO on PancakeSwap, so we can track your $METO holding

    Benefits of Owning a Metahut or a Land Plot

    • Monetize your social media influence via Metahut rooms such as Shopping, NFT, or Event Room
    • Host events, engage with your audience, friends and brands
    • Create, showcase and trade NFTs
    • Design your Metahut to provide unique experiences for your guests
    • Participate in the governance of the Metafluence city

    More About Metahuts and Land Plots

    Influencer homes (Metahuts) and Land plots are the main architectural elements of the city and will serve as personalized spaces in the metaverse. Owning Metahuts or Land plots will provide benefits including discounts, rewards in form of NFTs or voting power within the ecosystem. While both, Metahuts and Land plots provide certain benefits, Metahuts are very limited in comparison and offer more value. Owners of the Land plots will be able to upgrade the plots to Metahuts over the time.

    Metahuts are metaverse homes consisting of multi-purpose virtual rooms: Event Room, NFT Room, Shopping Room, and others. In terms of the features, Metahuts will have more or less rooms based on influencers’ SM audience size, however, any Metahut features or assets, including the rooms can be obtained with an additional expense or upgrades. The rooms are personalized spaces within Metahuts, and they will allow influencers to better monetize their SM influence, engage closely with their audience and brands in the Metafluence ecosystem. The Metahut rooms are as distinct as follows:

    NFT Room will allow influencers to showcase or sell NFTs that they created or own.

    Event Room will allow influencers to hold public, private or premium events with their audience. In-room events can be held in collaboration with other influencers.

    Shopping Room is a special place where hosts can set up their own marketplace for digital and physical products and collaborate with brands through sponsorships.

    Game Room will allow influencers to display their game collection, make recommendations, and sell certain games through affiliate partnerships. Visitors will be able to see and download the games from the official sources.

    Crypto Room will allow influencers to display and support their favorite crypto projects.

    Custom Room is a solution (usually for bigger influencers or celebrities) per request and this type of rooms can be constructed by the Metafluence team.

    At the early stages, a limited number of Metahuts and Land plots will be granted to influencers and early adopters, and this campaign specifically aims to onboard our most loyal community members.

    We have a tremendous community of 250k+ people across all of our channels, and once again, we would like to express our immense gratitude towards our community and wish you all the best!

    ABOUT METAFLUENCE

    Metafluence enables influencers to monetize their social media power and creativity in the Metaverse. As social media (SM) is transitioning to the metaverse, our vision is to build an influencer-centric ecosystem in the metaverse where influencers, their audiences, and brands are easily engaged in transparent and incentivized relations. We are on a mission to convert SM Influencers into metaverse entrepreneurs (Metapreneurs) through our influence-to-earn Metafluence platform. Our solutions for influencers automatically address the brand and audience challenges, enabling all the parties to thrive in Web 3.0.

    To learn more about Metafluence, click here

    Join Our Community:

    Twitter

    LinkedIn

    Instagram

    Facebook Telegram

    Telegram Announcements

    Medium

    Discord

    Reddit

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