International Women’s Day is held on March 8 to raise awareness towards gender discrimination, women’s rights advocacy, empower and celebrate the achievements of women.
This day is also a wonderful time for the advertising industry as well as an opportunity for brands to kick off creative campaigns to engage with current customers and attract new ones.
If you haven’t designed your plan for this particular day, it’s just the right time to get serious about planning your marketing campaign to delight your customers with special offers and increase your sales.
Influencer marketing campaign ideas for International Women’s Day
There are many marketing strategies brands can implement to catch consumers’ attention on International Women’s Day which often leads to confusion and it becomes challenging to choose the best one amidst the fierce competition over attention-grabbing campaigns.
Why should brands work with influencers for Women’s Day campaigns?
Just like any other service, advertising is also expensive on special days. As social media platforms are shaping our digital world, it’s also becoming a search engine for people to look for products. Therefore, leveraging prominent and influential social influencers easily makes its way to potential customers’ feeds and hearts.
Influencers have enough power to direct customers’ purchase decisions that will, in turn, direct them to your site or store. Besides, with the facilitation of social media algorithms influencer campaigns can organically increase the exposure by reaching niche audiences that could be expected to convert at a high rate.
Long story short, we’ve brainstormed and gathered 6 influencer campaign ideas for pushing your sales and discount offers.
Provide gift ideas for loved ones
This day is an opportunity to delight loved ones, mothers, sisters or significant others with special gifts. As lots of people are in search of gift ideas, they often tend to visit their trusted influencers’ profiles. And as might already know, social media influencers are great at guiding their followers where they could find gift ideas.
It doesn’t matter in what industry your brands are, FMCG, beauty or technology, sending gifts of your products and to spread them to your advocates’ profiles is the best way to increase exposure and drive sales on special days, as well as promote your sales offer.
You might ask influencers to present any product from your brand to their loved ones and share a photo or video post showing his feelings in as authentic as possible. You can also generate branded hashtags for scaling your campaign.
Corporate Social Responsibilities for IWD
International Women’s Day is held in different parts of the world to recognize women in the society. Thanks to social media, the attitude takes big steps for supporting women, removing barriers in education, career, raising the voice of women in decision making. Global brands, celebrities, opinion leaders stand out to fight for women’s rights, educate girls, create better working conditions, break the glass ceiling and equal pay.
It is your chance as a company to show your dignity to women. Customers always have loyalty to brands that value them. You can run several campaigns from creating special hashtags on social media about the elimination of selective aborts, no to violence against women, equal pay, women in business, women empowerment to covering educational expenses girls living in remote villages.
Influencers have the ability to spread brand messages authentically and emotionally. According to the research, 87% of respondents will buy a product if the brand supports the social issue they care about. Even if it is a CSR campaign, make a good search on influencers finding.
If you want to support gender inequality issues, work influencers that always care about aesthetics of contents, emphasize women rights on their profiles and accepted as respected personas in your audience. The right influencers will help to deliver your campaign message to a large audience and help to build your brand goodwill.
One of the biggest FMCG companies, P&G launched a social campaign for unwrapping gender bias and discrimination. The project called #WeSeeEqual includes different activities with each to emphasize gender equality and bias. Some affiliate brands such as Always, Ariel, Pampers, and Pantene were mentioned in the video to support gender equality, change established attitudes, remove barriers ahead of women and open new opportunities.
Another graceful campaign was plotted by the global franchisee McDonald’s. The brand inverted its golden arch to nod to International Women’s Day. They also changed the logo M to W in social media and designed caps, T-shirts, bags, and packaging to celebrate “women everywhere”.
Bundle packs for influencers
Among all choices, bundle packages can be the most effective way to boost your products as these packs allows companies to make people be aware of more than one product.
Brands can collaborate with influencers, send them well-designed packages which consist of different products and special cards with positive notes celebrating their International Women’s Day.
This is also a way to establish a long-lasting relationship with influencers for collaborating in future campaigns. But, let them know what you’re sending ahead of time to ensure they’re interested in the first place.
Then influencers may give their opinions about the products, post a picture with these packages and write an appreciation message to show their gratitude for the brand.
One of the fast ways of activating your social audience and growing your number of customers is to run giveaway campaigns. On special days everyone is busy buying gifts to their beloved ones while forgetting to praise themselves.
For example, you can hold a contest on social media where influencers will define the rules such as commenting on the post or resharing the post. Influencers will share a photo with their favorite product from your brand and write why they like that product. Women are asked to share the products they like and their features. Winners will be gifted with their favorite products. If you are in a cosmetics, fashion or jewelry industry, it will refine your audience in social media and push sales.
Cooking by men influencers
As a food brand, you might struggle to come up with an original content idea with a saturation of touching stories around. If you want to go creative on this day, we have an exclusive idea.
In honor of Women’s Day, influencers can cook a surprise dinner for their mother, wife, sister whoever usually prepares meals. The content will be presented with a special focus on your brand’s products which is placed among the ingredients.
Bonus: Wolt 8 March Influencer Marketing Campaign
As a technology company, Wolt makes it immensely easy for us to discover and get the great food delivered. Wolt enables customers to enjoy quality food at their favorite store or restaurant without needing to leave the comfort of their home. All you need to do is pick a restaurant, build your order, and hit send.
To carry out the successful influencer marketing campaign Wolt joined up with Keepface and created the campaign which drove quite strong engagement among social media users by reaching 1.6M total audiences. The platform that campaign took place was Instagram. Their influencer-driven campaign was implemented by 8 competent influencers. Striking post and informative stories allowed the campaign to get over 1M impressions and 73 K total engagement. Wolt’s 8 March campaign was launched on the 6th of March and ran on till the 20th of March. Check the case study to learn more.