Valentine’s day and International Women Days’ is upon us. This means you as a brand have a great opportunity to shake your customers up, bring in new ones and increase your sales. Slowly pictures of rival brands are going to fill up the feed of consumers who are very active searching for gift ideas.
So, how do you grab the attention of your current and potential customers, while trying to get the upper hand over your rivals? So, here are 8 ideas for you all of which will provide great efficiency and also effectiveness mixing with your creativity.
Engagement and traffic of your followers are lower than expected?
Then on special days, you can come up with something fast and effective to activate your audience. One of the best ways to interact with followers and build a strong community is to conduct giveaways. On holidays this will have a double effect compared to ordinary days.
This can be the most common social media campaign as it reaches a tremendous amount of people because it is up to the brand to determine the conditions of the contest. They are determined in a way that it reaches as many people as possible. But you should be careful not to push people away with your tough conditions. When giveaways are done right, they can bring impressive results and even make your brand go viral.
Here is a very great example of giveaway for Valentines’ day by Treedom with more than one prize and also easy conditions.
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Key points you need to focus on:
- focus on visuals as this is the first step to get the attention of consumers and make them believe in the contest
- indicate your prize and brand‘s logo clearly.
- define multiple prizes over multiple days for making people more engaged and make them believe they have a high probability of winning.
Giveaways can immediately increase awareness of your brand and can bring new followers.
#2 Designing gift guides and wishlists
Special days are very active shopping days as people are occupied with buying presents for their beloved ones. Therefore, they are hustling on social media for ideas of gifts. So, here is your chance to reduce their struggles and suggest great shopping guides or wishlists by putting together your best products. You will promote your products and at the same time get their respect by helping them. If they are not your followers, you can make them your new followers.
Easiness and effectiveness of the wishlists depend on the holiday. Let’s assume that it is Valentine’s day. If your products are already relevant for Valentine’s day, then it will be very easy for you to decorate the wishlist. The visually pleasing and proper wishlist can even make your sales rocket. If your product is not much relevant for Valentine’s day, you can still use the special day as a way of increasing your brand awareness. You can use other ideas indicated below.
Hutspot created 4 gift guides just before the holiday season to make things easier for its customers and shared the news through Instagram post.
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#3 Help others by supporting the good cause
One of the best parts of the holidays is giving rather than receiving. During the holiday season, caring for others becomes very vital. You can either partner with a charity or non-profit organization or alone for assisting those people who are not able to buy presents for their beloved ones.
You can either donate your own products or assist financially. Use your social media accounts to spread the message. Be careful not to look like you are bragging about the help you made. Do not forget the message here is really helping the people not promoting.
#4 Make impressive visuals
If you think that your online community is not active, then sharing user-generated holiday-flavored content on your brand profile would be a great way to activate them. Rewarding their engagement and creativity by sharing the best user-generated content about the holiday to your social profiles will make them encouraged to use your brand’s hashtags. They will appreciate your interest and care in sharing the voices and unique interpretations of them about your brand.
Starbucks encourages its followers by posting their pictures in which they used seasonal elements and also Starbucks coffee cups. Check this user-created Instagram post of Starbucks on Halloween.
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#5 Share user-generated content (UGC)
It can be such a powerful tool to increase your brand awareness. During the holiday season, people are so busy reading text on social media. Instead, they are just looking through posts. Also, people want to share the holiday-related post in their profile. Eye-popping images related to the holiday can be very attractive and exciting. They do not have to contain any promotional case. They can simply celebrate the holidays. People even may send this type of post to their relatives or friends to celebrate their holiday. Can you imagine how it would be for your brand awareness?
Check this very interesting Instagram post of recreation of romantic movie moment of Lady and the Tramp which Frankie & Benny shared on Valentines’ Day.
#6 Create engaging videos
Gladsome and uplifting videos cannot get the attention of people more other than the holiday season. Videos are great in terms of showing the resemblance between your brand identity and the values of people. Pay attention not to get over-sentimental or over-promotional which will make the people repel rather than love the video. Be sincere and use simplicity as a key to the heart of consumers.
eHarmony created this heart-warming video of kids who are sharing their views on love and Valentine’s day. eHarmony is giving an important message in this video which may encourage its followers to buy their cards and send them someone they like.
#7 Special Holiday deals
And of course, the deals are an essential part of the holidays. Offer discounts, promo codes or prepare special holiday-themed bundles for your customers. Promote those deals on your social media accounts with a visually attractive appearance indicating the promotion more clearly. Use large promotions if possible. Otherwise, you can lose the interest of people and hence, waste your effort designing the post.
Papa Johns offered this special heart-shaped pizza and brownies with a special deal on Valentine’s’ Day and not only targeted the couples but also singles.
#8 Creative Influencer marketing campaign
Last but not least, a much more effective method than others is turning to influencers on special days to promote your product. People who are searching for gifts often visit their favorite influencers’ profiles to get an idea of the present.
The easiest way of finding and reaching out to the ideal influencer is by using influencer marketing platforms like Keepface. It’s very handy as it does everything for you. There is a considerable amount of information in the database on each influencer, so you can find the best fitting influencers for your brand. This will have a huge impact on your sales and audience building while helping you to save time and effort for generating more creative ideas.
Once you found the relevant influencer(s) let them take the lead and create the desired content according to their unique viewpoint and style, give them as much creative freedom as possible to ensure a fun, thoughtful result. Just like in this cute example.
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After finishing the list, here are some little tips (can be called first steps) in order to make your social media more holiday-flavored along with your campaigns.
- Change your logo temporarily to something holiday-themed by adding festive attributes and make them your profile picture in every social media you have
- Also change your cover image on social media like Facebook, Twitter or others.
- Create new hashtags related to holiday which also contain your brand name and use them in your every post and also make people use them in order to reach to more people
Along with all the ideas and tips above keep on researching more. There are various weird holidays that are unique for every day of the year. People are strongly attracted to different things and they notice the odd immediately. Search for the holidays that are related to your brand. This is a wonderful opportunity to make them yours by using all the ideas and tips above and stand out from rival companies.