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Category: SMM

Influencer marketingNewsSMM

The Tale Of Instagram’s Hiding Likes

Instagram is now starting to hide likes, and of course, it will affect both influencers and brands, plus the relation between them as well. Obviously, a new question arises: How will Instagram hiding likes affect Influencer Marketing?
If you are curious about the answer, I invite you to read the rest of the article.

We’re currently running a test that hides the total number of likes and video views for some people in the following countries:

✅ Australia
✅ Brazil
✅ Canada
✅ Ireland
✅ Italy
✅ Japan
✅ New Zealand pic.twitter.com/2OdzpIUBka

— Instagram (@instagram) July 17, 2019

With the above tweet, Instagram announced that likes would be hiding for select users. Instagram had already been testing hiding likes in Australia, Brazil, Canada, and some US users and, after the month-long test, the amount of likes will be hiding to the rest of the world. Users can still like by pressing the heart below a post, but a total number of likes will not appear.

 

So when an account likes influencers’ content, it will seem like that  “name of Instagram account and others”.  Users can see only a list of accounts that have liked the post. Like counts will be hidden, won’t be completely gone. While followers won’t be able to see the number of likes, influencers will within their private view.

 

Why Does Instagram Hide The Likes?

Why-does-Instagram-hide-the-likes
The idea here was to help “improve mental health,” Instagram’s CEO Adam Mosseri stated.

 

Mia Garlick, Facebook Australia, and New Zealand director of policy said that “We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love. According to her, the goal is that users feel less judged and to see whether this change can help people focus less on likes and more on telling their stories.

 

Instagram has started this process to push users to concentrate on creating better content rather than worrying about whether the content they share generates numerous likes. 

 

Studies show that this kind of instant feedback on content can boost people’s self-esteem but bring others down if they do not get as many likes, especially for young people.

 

How Will Instagram Hiding Likes Affect The Market Place?

How-will-Instagram-hiding-likes-affect-market-place
We should take this topic into consideration from  two different aspects. What are the consequences of this change for influencers and brands? Lets firstly look at the influencers who are the ones could be most heavily impacted.

 

My approach is not psychological, but like is important for the influencers. Actually, like is a kind of validation of their works. Like has always been seen as a measure of performance and they have quiet powerful impacts. 

 

If users see content with a huge amount of likes, it grabs the audience’s attention and attracts more followers. If the influencer has fake followers or an unnatural audience, this change would definitely harm not only the influencer but also the brand who has collaboration. It means that organic growth will be gathering more attention.

 

As you see for the influencers it has some disadvantages, but the other side of the coin is that it would be beneficial for brands in particular. Naturally, brands collaborate with influencers who have an adequate engagement rate. As I said, likes have been seen as a way to measure engagement. Of course, it is not the correct way to measure engagement only through likes. The hiding of likes will help a brand understand if the influencer has a loyal and trustworthy audience or not. The engagement rate will play a huge role here. 

 

Some brands still prioritize likes and superficial metrics over the qualitative content and relationships with their audience. Brands should examine the value exchange they are offering consumers. The more balanced this exchange, the more beneficial Instagram will be for driving true business value for brands.

 

How To Handle With Hiding Likes

how-handle-with-Instagram-hiding-likes
Certainly, there is no change without complications. If brands have the right technology or tool, hidden likes are not a problem.

That’s where Keepface stepped in. Keepface’s tool will still have access to those metrics even if they’re hidden. With the help of the Keepface brands are able to know an influencer’s engagement rates and have a full report on performance metrics before working with them. Brand can search influencers through advanced filters and analyze their key metrics to find the best fitting influencers for their campaign goals. Brands also get an in-depth analysis of influencers’ social profiles, Instagram as well, performance data, and audience. 

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Lamiya Babazade October 5, 2020
140
Influencer marketingSMM

How to Make Influencer Marketing Work for Your Business?

In recent years influencer marketing gained momentum over traditional digital marketing, and it is a hot topic for everybody these days. To promote their products, prestigious brands spend fortunes on influencer marketing. 

 

It is the known fact that marketing campaigns consume plenty of resources, including a huge amount of their budget along with a few robust employees. However, what if you are a company with a limited budget, a new startup, or you simply do not have the money to pay an agency to start an influencer marketing campaign for you. You cannot afford celebrities, but you also want to be promoted in social media efficiently. Firsts are always harder than seconds, but Keepface makes every step easier for you. 

 

Influencer marketing is quite effective for small businesses more than big ones. After reading this blog, you will be able to run an influencer marketing campaign without spending significant sums.

What is Influencer Marketing?

influencer-marketing
Sure you have already heard about influencer marketing but let’s briefly sum it up now. Influencer marketing goes conjointly with two other types of marketing which are probably more familiar to you: social media marketing and content marketing. Influencer marketing, on the other hand, is a type of marketing that content creators- influencers- that have a unique relationship with a particular audience to promote a brand through social media. 

 

Word of mouth marketing has always been the most dominant form of marketing, from the first time when people start to sell their products, the verbal message still stands valid today. So influencer marketing is based on the fact that consumers trust other consumers more than they believe brands.

 

Here is the list of key steps you need to take for making influencer marketing for your business.

#1 Set Your Goals

 

As in every path of business, setting goals is the first step you have to take. This will help you find the right influencer for your brand. Why are you working with influencers? What are your goals? What are you looking for? Impressions? Clicks? Conversions? All these metrics serve to measure the performance of your campaign. 

Brand awareness

 

Awareness is your main goal if it is your first promotion or you are promoting a new product. It is better to advertise your brand through influencers from a specific niche. Impressions are key metrics for measuring awareness.

Community Engagement

community-engagement
You may grow awareness about your brand or products in multiple ways, but this one is the greatest and favorable. Engagement helps to see the customer attitude towards your brand. Trigger responses from a specific community, through vouchers, contests, and targeted campaigns. This helps your content reach new users, and gives the influencer something unique to offer their followers.

Sales

influencer-campaign-wishaz-
The sale is the ultimate goal of any project. But if it is your primary goal, you need to focus on click and conversions. The niche community you target may prove to be a good and reliable source of customers.

 

That’s how Wish.az the crowdfunding and donation platforms, gets their positive results. They created their campaign by working over ten influencers on Instagram and asked them to produce engaging content for their followers. Thus, they were able to identify fans of the brand that were later contacted and invited to develop visual content for Wish.az official Instagram account.

Brand Fit

 

Along with social media metrics you need to pay attention to other qualities like niche and brand fit. The importance of influencer niche is laid on a coherent base because you need to be sure it aligns with yours. In other words, any influencer you choose needs to be in accordance with your particular audience. 

 

Reputation is another crucial factor to consider when finding an influencer even though some influencers have a loyal following but alienate many others. If the influencer you want to engage in is a pretended person, consider the fact that you may forfeit your potential or existing customers.

 

Once you know what you aim to achieve, you can set a budget to pay an influencer for your brand. This also lets you think about how to reward influencers. For example, you may consider an upfront payment in addition to the commission for any sales made.

#2 Identify Your Channels

social-media-platforms
Before all else, your audience has to be your first concern. What do your potential clients or customers like? Where do they spend their time? Then think about yourself: what is the most estimable thing for your brand? Which channel do you want to grow and which one would be the place you can thrive? By knowing your consumers well you will easily incorporate those data to your influencer marketing. 

 

First, determine which social media platforms you should use based on your business. You can grow your website through influencers on specific niches or just through specific bloggers who generate a lot of traffic and write about things comparable to your technique or you can go with social media platforms.

Instagram

 

Now an almost $2 billion industry, Instagram influencer marketing has taken the social media world by storm. The app offers the perfect space for the brand ambassadorship, with influential users authentically recommending products and services to their loyal audience. With the influencer space estimated to grow to a $5-10 billion industry by 2021, it’s a marketing force that isn’t going anywhere.

 

Youtube

 

YouTube is swiftly becoming one of the most popular influencer marketing channels. With recent advancements in internet speeds, video content becomes the most preferred content for online activities. While you will find videos on most social networks now, and Instagram has even created a competing long-form video platform – IGTV, YouTube is still the de-facto place for people to come to get their video fix. 

 

Facebook

 

In many ways, Instagram has grown to be the star of the Facebook stable of social media apps. It may no longer be the social network of choice for adolescents, but it can even claim dominance of the social market, with over 2.32 billion active users at the end of 2018.

 

We don’t talk about Facebook influencer marketing as much as we do marketing on Instagram. But if your target demographic uses Facebook,  it is where your influencer marketing should be. 

 

Twitter

 

As of 2019, there are approximately 330 million active monthly users on Twitter, making it one of the biggest social networks globally. Consider the steady growth in the number of active monthly users on Twitter for the past few years. 

 

TikTok

 

As with all influencer and social media marketing, you have to avoid coming across as too salesy on TikTok. This is particularly the case because of TikTok’s youthful demographic – brands find Generation Z notoriously difficult to reach because of their total disdain for anything that resembles a traditional advertisement. As with all influencer marketing, the key to success on TikTok is working with influencers whose followers match your target market. 

#3 Find Your Influencers

 

After doing numerous research the next thing is finding the influencers to work with you and to create compelling campaigns around your brand. And to roll with your campaign, you have to make sure that you have a perfect influencer brief. 

 

But, you shouldn’t be a hundred percent sure that they’ll work with you. Sometimes it’s unlikely that they’re accessible from a financial or logistical viewpoint. Also, it’s worth knowing that the influencers you’ve picked might not be in your niche, that means they won’t help you to spread your business’s message to the right people.

 

At Keepface Influencer Discovery you can easily find the right influencers for your brand without spending extra time and money. If you truly want a successful marketing campaign, you’ll need professionals to do tasks for you. 

 

There are no strict rules to prevent you from getting creative or let your influencer be the one. If you use the opportunities social media presents for you to connect with your audience and rely on your influences to act on behalf of you, all those efforts will yield fruitful results.

#4 Manage the Relationship

After hiring influencers for your campaign, you need to nurture the relationship with them for further collaborations. Keep in mind that influencers are business people just like you, with a job to do and a reputation to uphold. 

 

#5 Measure the Results

measure-influencer-campaign-results
You’ve concluded your influencer marketing campaign, now time to measure the results versus your original goals to put a figure on whether it’s worth repeating. Did you get more followers, impressions, leads, clicks, or sales? Calculate your ROI too. What results did you get for the time and money?

Ready to Roll Out Your Influencer Campaign?

 

Once you’ve assessed your results, then you’ll have an idea of what worked and how to proceed next time to do your utmost. Rinse and repeat the steps for the upcoming campaign. You will have a clear picture of who you’ll work within your next campaign, and it will help you to refine your strategy. Keepface provides brands with all the information they need for influencer marketing. 

 

Nevertheless, if you are not getting an acceptable amount of feedback, try a different approach to your influencer marketing. The marketing business changes in a blink of an eye, but these main concepts will mostly hold. Now it’s time to go out there and influence some customers!

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Rumiya Mammadova August 27, 2020
131
SMM

8 Effective Social Media Campaign Ideas for Special Days

Valentine’s day and International Women Days’ is upon us. This means you as a brand have a great opportunity to shake your customers up, bring in new ones and increase your sales. Slowly pictures of rival brands are going to fill up the feed of consumers who are very active searching for gift ideas. 

 

So, how do you grab the attention of your current and potential customers, while trying to get the upper hand over your rivals? So, here are 8 ideas for you all of which will provide great efficiency and also effectiveness mixing with your creativity. 

#1 Giveaways

Engagement and traffic of your followers are lower than expected? 

 

Then on special days, you can come up with something fast and effective to activate your audience. One of the best ways to interact with followers and build a strong community is to conduct giveaways. On holidays this will have a double effect compared to ordinary days. 

 

This can be the most common social media campaign as it reaches a tremendous amount of people because it is up to the brand to determine the conditions of the contest. They are determined in a way that it reaches as many people as possible. But you should be careful not to push people away with your tough conditions. When giveaways are done right, they can bring impressive results and even make your brand go viral. 

Here is a very great example of giveaway for Valentines’ day by Treedom with more than one prize and also easy conditions. 

 

 

View this post on Instagram

 

A post shared by Anna Masiello (@hero_to_0) on Feb 6, 2020 at 12:05pm PST

Key points you need to focus on:

  •  focus on visuals as this is the first step to get the attention of consumers and make them believe in the contest
  • indicate your prize and brand‘s logo clearly. 
  • define multiple prizes over multiple days for making people more engaged and make them believe they have a high probability of winning.

Giveaways can immediately increase awareness of your brand and can bring new followers. 

#2 Designing gift guides and wishlists 

Special days are very active shopping days as people are occupied with buying presents for their beloved ones. Therefore, they are hustling on social media for ideas of gifts. So, here is your chance to reduce their struggles and suggest great shopping guides or wishlists by putting together your best products. You will promote your products and at the same time get their respect by helping them. If they are not your followers, you can make them your new followers. 

 

Easiness and effectiveness of the wishlists depend on the holiday. Let’s assume that it is Valentine’s day. If your products are already relevant for Valentine’s day, then it will be very easy for you to decorate the wishlist. The visually pleasing and proper wishlist can even make your sales rocket. If your product is not much relevant for Valentine’s day, you can still use the special day as a way of increasing your brand awareness. You can use other ideas indicated below.

 

Hutspot created 4 gift guides just before the holiday season to make things easier for its customers and shared the news through Instagram post.

 

View this post on Instagram

 

A post shared by Fashion, interior and art (@hutspot) on Dec 6, 2018 at 11:14am PST

#3 Help others by supporting the good cause

One of the best parts of the holidays is giving rather than receiving. During the holiday season, caring for others becomes very vital. You can either partner with a charity or non-profit organization or alone for assisting those people who are not able to buy presents for their beloved ones.

You can either donate your own products or assist financially. Use your social media accounts to spread the message. Be careful not to look like you are bragging about the help you made. Do not forget the message here is really helping the people not promoting. 

#4 Make impressive visuals

If you think that your online community is not active, then sharing user-generated holiday-flavored content on your brand profile would be a great way to activate them. Rewarding their engagement and creativity by sharing the best user-generated content about the holiday to your social profiles will make them encouraged to use your brand’s hashtags. They will appreciate your interest and care in sharing the voices and unique interpretations of them about your brand. 

 

Starbucks encourages its followers by posting their pictures in which they used seasonal elements and also Starbucks coffee cups. Check this user-created Instagram post of Starbucks on Halloween.

 

 

View this post on Instagram

 

Pumpkin on our mind. #PumpkinSpiceLatte ? Regram: @meleerah

A post shared by Starbucks Coffee ☕ (@starbucks) on Oct 18, 2019 at 8:27am PDT

#5 Share user-generated content (UGC)

It can be such a powerful tool to increase your brand awareness. During the holiday season,  people are so busy reading text on social media. Instead, they are just looking through posts. Also, people want to share the holiday-related post in their profile. Eye-popping images related to the holiday can be very attractive and exciting. They do not have to contain any promotional case. They can simply celebrate the holidays. People even may send this type of post to their relatives or friends to celebrate their holiday. Can you imagine how it would be for your brand awareness? 

 

Check this very interesting Instagram post of recreation of romantic movie moment of Lady and the Tramp which Frankie & Benny shared on Valentines’ Day. 

 

 

 

View this post on Instagram

 

Happy Valentine’s Day ? Can you name the films that inspired our 4 romantic movie recreations? ?? Comment below! #FrankiesFilms #ValentinesAtFrankies

A post shared by Frankie & Benny’s (@frankienbennys) on Feb 14, 2019 at 12:46am PST

#6 Create engaging videos

Gladsome and uplifting videos cannot get the attention of people more other than the holiday season. Videos are great in terms of showing the resemblance between your brand identity and the values of people. Pay attention not to get over-sentimental or over-promotional which will make the people repel rather than love the video. Be sincere and use simplicity as a key to the heart of consumers. 

 

eHarmony created this heart-warming video of kids who are sharing their views on love and Valentine’s day. eHarmony is giving an important message in this video which may encourage its followers to buy their cards and send them someone they like.

 

#7 Special Holiday deals

And of course, the deals are an essential part of the holidays. Offer discounts, promo codes or prepare special holiday-themed bundles for your customers. Promote those deals on your social media accounts with a visually attractive appearance indicating the promotion more clearly. Use large promotions if possible. Otherwise, you can lose the interest of people and hence, waste your effort designing the post. 

 

Papa Johns offered this special heart-shaped pizza and brownies with a special deal on Valentine’s’ Day and not only targeted the couples but also singles.

 

 

View this post on Instagram

 

Romeo & Juliet. Tristan & Isolde. Heart-Shaped Pizza & Brownies & You. Celebrate Valentine’s with the perfect couple for $16.

A post shared by Papa John’s (@papajohns) on Feb 11, 2019 at 3:00pm PST

#8 Creative Influencer marketing campaign

Last but not least, a much more effective method than others is turning to influencers on special days to promote your product. People who are searching for gifts often visit their favorite influencers’ profiles to get an idea of the present. 

 

The easiest way of finding and reaching out to the ideal influencer is by using influencer marketing platforms like Keepface. It’s very handy as it does everything for you. There is a considerable amount of information in the database on each influencer, so you can find the best fitting influencers for your brand. This will have a huge impact on your sales and audience building while helping you to save time and effort for generating more creative ideas. 

 

Once you found the relevant influencer(s) let them take the lead and create the desired content according to their unique viewpoint and style, give them as much creative freedom as possible to ensure a fun, thoughtful result. Just like in this cute example.

 

 

View this post on Instagram

 

“‪Better than roses‬” -Doug

A post shared by Doug The Pug (@itsdougthepug) on Feb 14, 2017 at 9:07am PST

What a luck?

Now, once you’ve decided which type of campaign you’ll make, next step is to spread your campaigns on social media. Luckily, here at Keepface we’ve created a ready-made list of couple influencers from the US who can help you creatively publicize your campaign and get your brand in front of some new faces. Check the link below to view the list. 
SEE THE FULL LIST NOW!

After finishing the list, here are some little tips (can be called first steps) in order to make your social media more holiday-flavored along with your campaigns.

 

  • Change your logo temporarily to something holiday-themed by adding festive attributes and make them your profile picture in every social media you have
  • Also change your cover image on social media like Facebook, Twitter or others.
  • Create new hashtags related to holiday which also contain your brand name and use them in your every post and also make people use them in order to reach to more people

 

Along with all the ideas and tips above keep on researching more. There are various weird holidays that are unique for every day of the year. People are strongly attracted to different things and they notice the odd immediately. Search for the holidays that are related to your brand. This is a wonderful opportunity to make them yours by using all the ideas and tips above and stand out from rival companies. 

Read More
Khayala Abdullayeva February 8, 2020
122
Content marketingIndustry trendsSMM

How to become a LinkedIn Influencer in 2021?

LinkedIn is a social networking site for the business community to foster connections with former, current and potential colleagues. It’s a great place to exchange business ideas, build relationships with prospects, search for jobs or talents. 


In 2015, it gave access to all users of the English speaking countries to its publishing platform in an attempt to increase page views and time that the users spent. As a result 320 mln LinkedIn users granted access to the publishing platform allowing them to become an influencer in their respective niches. 

Each day, over 2 mln posts, videos, and articles flow the LinkedIn feed, generating tens of thousands of comments every hour – and tens of millions more shares and likes. So how to stand out in this business-focused social media platform? In this post, we will answer this question.

How to Become an Influencer on LinkedIn? 

create fresh content

To be a LinkedIn influencer is quite different from being an influencer in any other platform like Instagram, Twitter or Facebook. The platform brings out its annual “Top Voices” list of most engaged creators and influencers. To appear in this list you don’t necessarily have to be the CEO of a global company or professional expert with years of experience in a particular field. Each year, LinkedIn’s editors only choose the most active and engaged users independent of their industry. 

So, it just takes a reasonable period of time to do research and dedication, to get noticed by the team. 

#1 Publish Fresh and Curated Content

As stated by Bill Gates “the content is king”. However, creating fresh and eye-catching content requires to invest your time and effort. Engaging content is what makes people scroll on your newsfeed. And people engage in your content if they find it useful and informational. 

The key point here is to post daily and post right. Start posting content that is related to your and your connections’ industry. Showing your expertise in a particular industry you need to create and publish long-form posts which are over 600-1000 words. Just publishing content will not alone do the whole job, you will need to engage with the audience through comments and reply to the posts that have shared by your connections.

The latest news and developments perform really good on the platform. You can also share curated content and short videos. In this way, you are not attracting just random people, but people who are really engaged with your industry. 

#2 Build Your Audience

By sharing industry-relevant content you already attracted followers, but if you want them to engage, you need to add value by providing insightful and informational content.  Focus on what matters most to your followers. 

LinkedIn’s publishing platform gives you an opportunity to grow your audience. Here you can interact with others who might be interested in your industry.  Always keep in mind that here the type of connections is more important than the number. You need to focus on forming strategic connections. 

#3 Optimize Your Profile

As your LinkedIn profile is like a resume or business card, it’s essentially a marketing tool. Optimizing your profile will have a great impact on your personal brand. So, consider creating a well-written and resume-like profile that potential partners can notice the benefits of collaborating with you.  First of all, make sure all important areas are in order. Let’s start with profile and background images. It is recommended to make the profile photo visible to everyone. This move will develop trust and make your profile easily found by the search engines. 

Add the professional profile of skills, experience, interests on your headline. Try to express what you do in 120 characters in a creative and informative way. Keep your summary short but don’t forget to add as many relevant keywords as you can. It makes your profile easier to find when looking for experts in your field of specialization on LinkedIn. 

#4 Stand out in your industry

LinkedIn is your chance to get your name and face in front of hundreds (or even thousands) of professionals in your industry. But to build an influence you need to stand out among those professionals by being a reliable source of good information and to address your audience’s pain points. You need to constantly publish creative and innovative solutions through fresh and curated content. 

Differentiate yourself. Don’t just recount the day’s news. Instead, put a spin on the mundane by writing short articles with catchy headlines like “Why your pain medication may be killing you!” This will make your audience sit up and take notice.

#5 Promote Your Content  

Of course, your content will not get around by itself. Sponsored Content is native advertising on LinkedIn. It allows you to promote your content directly in the LinkedIn feeds of the professionals you want to reach on LinkedIn and increase your content’s reach as a LinkedIn Influencer. 

But there are some tactics, some of which work far better than others. To help you out, here are the tactics of LinkedIn content promotion so you can start getting more attention for your content. 

  • Go after your ideal readers,
  • Use groups, 
  • Use LinkedIn’s publishing platform – The Pulse,
  • Buy some Sponsored Update Advertising.  

Read More
Gulnar Ismayil September 26, 2019
165
Topics
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  • Case study 2
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