Chipsim Quarantine and Summer Campaign

Chipsim is an Azerbaijani chips brand produced with the latest technology using environmentally friendly ingredients. Made of natural potatoes and different spices, Chipsim offers a variety of flavors such as classic, barbeque, cheese, paprika, dill, tomato, and onion that appeal to all taste groups.

 

Chipsim Quarantine Campaign

 

Over Keepface Influencer Marketing platform, Chipsim collaborated with 14 popular social media influencers. They made entertaining video content with Chipsim products while telling their quarantine time and summer plans. Each influencer posted a video and story post asking how their followers were preparing for the summer. Chipsim Quarantine Campaign was started on the 25th of May and continued till the 31st of May.

Brand:
Chipsim
Share Project:

GOALS

Awareness

The campaign was aimed to increase awareness of the Chipsim brand and introduce varieties of flavors via different social media influencers.

Engagement

Drive positive engagement about a brand through creative and fun video content.

RESULTS

By collaborating with influencers from different categories, Chipsim Quarantine Campaign achieved great results reaching over 4M people and generated 14.5X MROI.

1,016,041

Engagement

30,87%

Engagement rate

990,332

Impression

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