Pepsi Nowruz and Home Projects

American food and beverage company Pepsi is one of the largest in the world, with products available in more than 200 countries and territories. Pepsi’s beverages are designed to bring a smile to anyone’s face, anytime and anywhere. With its flavour and design, Pepsi is one of the best brands remembered when it comes to liveliness and dynamism. 

 

In its latest campaign, with the assistance of Keepface Pepsi partnered with 5 social media  influencers to promote its products in creative ways and to encourage their audience to have fun during Nowruz Holiday with delicious beverages. 

Brand
Pepsi
Share Project:

GOALS

Awareness

Drive brand awareness of Pepsi during jolly Nowruz holiday via Influencer outreach.

Sales

Converting public awareness into increasing sales of the brand by loyal customers the publicizing of a product.

RESULTS

The prominent brand invited influencers to share colorful content. Each influencer made entertaining video content with Pepsi products. Each influencer posted a video and story post asking how their followers were preparing for the Nowruz Holiday. Pepsi’s Nowruz campaign was launched on the 18th of March and ran on till the 8th of April.

474 367

IMPRESSIONS

50 659

ENGAGEMENTS

421 956

REACH

703 668

TOTAL AUDIENCE

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